The display market in 2015 pays more attention to the needs of users. The product innovation is not completely the upgrade of the hardware. Although the resolution increases and the screen size increases, it is still a traditional way to go.
Standing at the current time node, how should we evaluate the current display market? This is a very complicated issue. For those who do not regularly monitor the display market, the change in the monitor seems to be merely an upgrade of the screen size, a decrease in the price, etc. As far as the wide viewing angle and resolution are concerned, it seems to be natural. The wide-angle view is gradually becoming popular and the resolution is getting higher and higher is the general direction. This view is not comprehensive. The higher end of the product is not the only road to the development of the display. Like the current mobile phones, the size cannot be made bigger and bigger. They must have their own optimization direction. Today we will take a look at the display. What new changes have taken place in the market since mid-2015?
Shopping price is not an exclusive inventory of road ZOL monitor for six months
First of all, for the display industry, the resolution is not as high as possible. The 4K display is currently the top level in terms of resolution specifications, but the development of 4K displays has taken a parabolic shape from the emergence of 2013 to the development of Otsuka in 2014 to the middle of 2015. It can be said that the number of new 4K monitors was the largest in the past year, and the price was also the fastest. However, by the middle of 2015, various display manufacturers gradually came to realize that the 4K display could not be the food for everyone.
4K resolution resources are not many
The idea of ​​the development of the previous 4K display was to reduce the price and let everyone upgrade the 4K display. Just like the 1080P monitor replaced the lower resolution, it became a whirlwind and set off an upsurge of replacement. However, it is clear that the 4K display is still avant-garde at present, and its hardware and software requirements are very high. Therefore, even if the price of the 4K monitor has reached the level of 2,999 yuan, it will still be unable to set off a momentum of buying.
By the middle of 2015, display manufacturers began to take the fine line, upgrading the performance of 4K displays, such as with a wide viewing angle screen, not using TN screens to drastically lower the price as before, and 60 Hz or even higher refresh rate started. Appearance, high-quality color performance and a wealth of features, and so on, so that real high-end users can like the 4K monitor. So the temperature of the 4K display seems to be cooling down. In fact, the real change is that the market becomes rational.
The 4K monitor's temperature dropped and the 2K monitor began to spearhead. In fact, the 2K display is not only this year, its appearance time is even earlier than the 4K display, the beginning is led by some domestic display changes. Afterwards, some international companies began to follow suit, so the 2K monitor has always been one of the symbols of high-end products before the 4K storm. However, due to the "invasion" of the 4K display over the past two years, the status of the 2K monitor has been somewhat paralyzed. Now rational return, 2K display began to develop.
Samsung's 2K display
2K resolution with 25-inch to 27-inch display is very suitable. There are two main advantages. The first is the appropriate price comparison. Such a product can gradually reduce the price to less than 2,000 yuan. At present, there are 1,899 yuan of products on the market, and the second is that the problem of dot pitch is completely solved. 25-inch to 27-inch display with 2K resolution, the effect of picture enhancement is very clear, the picture is fine enough, but there is no problem with the pitch, the user does not need to be accustomed to the new cost, this upgrade is very reliable .
2K display no problem with too small pitch
In addition, the pressure on the hardware of the 2K display is very small. Even if the graphics card on the market is worth 400 yuan, it can support such a resolution. Corresponding memory and CPU and other accessories do not have to be upgraded, and the machine can still run smoothly. According to the current installation performance, the requirement for supporting 2K resolution is not too high. At present, the market has begun to appear 25-inch and 27-inch 2K resolution display, the price is continuing to decline, I believe that in the coming years, will promote the display industry's resolution upgrade.
Curved displays are always considered impractical. Actually, they are not just monitors. They are curved mobile phones and curved televisions. They are often said to be empty gimmicks. In other areas, the premium for curved products is relatively high. But in the display area, the price of curved products is very favorable. It can even be said that there is no price pressure above the average product. This is also the main feature of the mid-2015 surface display.
Curved display price is very favorable
The curved display is not without advantages, this product provides a more immersive effect. Before the curved screen, you will feel a visual impact surrounded by the screen. Followed by the technical sense of curved screen, this technology can not be ignored. Top-level technology embodied in curved screens and a sense of avant-garde in product appearance. When the user is used, there is no doubt that the satisfaction of the product will be improved.
The current 27-inch curved display sells for only 1,799 yuan. Compared to a typical 27-inch display, the price of 300 yuan is not too far off the mark. The author believes that the price of future curved displays can be further compressed. Due to the fact that the current curved display has a certain degree of competitiveness, the curved display will have a certain market share in the future entry-level and mid-end markets. After all, many people who like early adopters are also quite a few.
The eye protection monitor has been publicized for several years, and by mid-2015, it has finally made substantial progress. The reason why the monitor needs eye protection function is because the blue spectrum has a peak in the current LED backlight, thus forming what we call the problem of blue eyes. High-energy blue light has a strong penetration, which can cause the retinal pigment epithelium to shrink, and then cause the death of light-sensitive cells. So Blu-ray brings great harm to the eyes.
Blu-ray energy is high
To solve the problem of Blu-ray, the first method is software adjustment, which is also the main feature of the previous eye protection display. But software eye protection has a very obvious problem. The first is to require the user to manually open the eye protection function. Switching the mode in different environments is actually very inconvenient. The second is the problem of color cast. For some industries where color is very accurate, there is no way to use it. The third is to adjust different levels. Different shielding effects for blue light cannot fully protect the eyes.
Software eyes will appear color cast situation
In 2015, vendors began to solve problems from the hardware perspective. By changing the backlight hardware, engineers changed the peak wavelength of blue light from 444 nm to 460 nm, which missed the most harmful blue light spectrum. After researching, the blue light wavelength above 460 nm has a certain effect on refreshing the brain, so this way The approach can be said to be of double benefit. Eye protection monitors are now beginning to shift their eye to the hardware, which is believed to be a new sign of eye protection.
The gaming monitor is the focus of the 2015 market. The 144Hz and 1ms configurations are combinations that have long been played out, and the G-SYNC function is also prevalent. It is now deployed on high-end e-sports monitors to enhance the effects of graphics and monitor screens, and to prevent tearing of the screen. sense. This year's similar features, and more out of FREE-SYNC, this is the AMD graphics card counterparts, so no matter what brand of high-end graphics card used, can be e-sports optimization.
E-sports display
It is worth mentioning that many surface e-sports monitors have begun to appear this year. The specifications of these products are almost the same, 34-inch screen size, with the surface of the effect, plus 3440 × 1440 resolution, is the basic display strength. Functions such as G-SYNC, specific game display modes, such as FPS and RTS mode, are features that improve. Of course, the biggest advantage of this kind of curved gaming monitor is the proportion of the screen and the effect of the curved surface. However, the current game that supports this proportion is still relatively few, only the "League of Legends" and several other games. However, it is obvious that this curved surface gaming monitor is very suitable for users who pay attention to dazzling effects.
The wide color gamut has always been the result sought by many users. However, in the past, the implementation of the wide color gamut was more complicated. The three-color LED backlight system was more complicated and the cost was high, coupled with its feature of increasing the thickness of the product, and it had not been promoted. Come on. The basis of the wide color gamut is the improvement of the backlight, and it is obvious that the advantages of the RGB LED backlight scheme are too complicated. However, a new program began to appear in 2015.
Quantum dot display backlight system
The new solution using quantum dot technology really promotes the arrival of the era of wide color gamut. We know the advantages and disadvantages of the display color gamut, and have a direct relationship with the backlight, the traditional LED backlight is the use of blue LED hybrid yellow phosphor, the color purity is not enough. Quantum dots are nano-materials. Under the excitation of blue LEDs, they can emit very high-purity colors. According to the size of the quantum dots, a combination of three primary colors can be configured. Such a combination forms a thin and thin quantum dot film, which is used for lifting. Backlit color effect.
Philips introduced quantum dot display
It was originally expected that the QD display would experience a blowout in mid-2015, but currently, only two brands on the market have introduced quantum dot displays. It can be seen that the current QD backlight technology is not yet mature. In the promotion of the market, many users do not understand the advantages of this new technology, the future promotion needs further efforts.
The number of 32-inch displays began to rise in 2015, making it a new choice for the desktop market. However, these products still have some people's criticism. For example, many products are 1080P resolution, there are some products only configure the DVI and VGA interface, all the signs that these 32-inch displays are not yet mature. In mid-2015, the resolution of 2K with a 32-inch display was also starting to become a trend. It is believed that the 32-inch display will also become a new choice for some users.
Large screen giant screen LCD advantages
This kind of "great screen" liquid crystal display has plenty of screen space and is very attractive to some professional users. It can improve work efficiency. There are many contents displayed on the same screen. Especially after the high resolution is configured, the detail of the screen is also good. Therefore, whether it is office or game, it has its own unique advantages. In particular, the price of such a display is very favorable from the very beginning. The LCD of the giant screen of 1080P is only more than 1,000 yuan. In the 2K level, it is believed that the price may reach 2,000 yuan in the next six months.
Coaxial dual-screen display uses two screens to share the same bracket. It is a dual-screen platform introduced by the manufacturer, which is different from the user's own DIY. The coaxial double-row display has an ultra-narrow frame and an ultra-thin body. For users with weak hands, direct purchase is a good choice. Users who use coaxial dual-screen display are generally users with relatively high display effect. Their professional processing requires more excellent results. Coaxial dual-screen display is better than the uniformity of the user's own DIY product.
Coaxial dual screen display for multitasking
However, the number of coaxial dual-screen displays is still a bit small, and only two brands have introduced such products. And the feedback effect of the market is not particularly good. This shows that the group of users who set up a dual-screen platform is still relatively small. The manufacturers also did not intend to continue to launch follow-up products. Whether the coaxial dual-screen display will be short-lived is not yet certain, but from the current market feedback, this possibility is still very large.
Coaxial dual display real shot
Full text summary:
2015 has entered the month of July. In half a year, the display market is still changing. On the whole, the display market this year pays more attention to the needs of users. The product innovation is not entirely the upgrade of the hardware. Although the resolution has increased and the screen size has increased, it is still a traditional way. However, there is no doubt that the prosperity of eye-protection monitors and e-sports displays also shows that display manufacturers have started to split up efforts for different users. This kind of development trend is favored by manufacturers. The user's pursuit of the display is no longer merely a display. The color, function, and design of the product all require new advantages, so as to impress the user's heart. Overall, the overall pace of the monitor industry in 2015 is still adjusted. We know that monitors cannot be phased out for a short time, but how to re-establish their combat effectiveness in the context of notebooks and other mobile devices is the main direction of monitor adjustment.
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