According to the data released by IDC on October 28, the shipments of OPPO and vivo in the Chinese market reached RMB 2010 million and 19.2 million respectively in the third quarter of 2016, and shipments accounted for 20.1% and 19.2% respectively, becoming China for the first time. The top two in the market.
From the growth curve, the OPPO and vivo growth rates are astonishing 106% and 101%. Huawei is stable but still surpassed by OPPO and vivo. Apple and Xiaomi are affected by Waterloo.
Even though it has achieved great success in business, OPPO and vivo have been labeled as "high price and low allocation". But what you didn't think is that perhaps the so-called "high price and low allocation" allowed OPPO and vivo to press Huawei and board the first throne of domestic mobile phones.
Why is OPPO and vivo?
In the recent public occasions, OPPO has repeatedly mentioned its corporate culture - "the duty", which is a company that makes a lot of money. In terms of products and styles, vivo is very similar to OPPO, because there is a common big boss behind these two brother companies - step by step Gao Yongping.
The reason why this character is mentioned is because the power of OPPO and vivo offline channels has a direct inheritance relationship with him. As early as the era of the bully learning machine, the 28-year-old factory director dared to invest 400,000 in CCTV. At that time, an electronics factory had an annual revenue of one million. However, two years later, in 1995, the output value of Xiaobawang Electronics exceeded one billion.
After leaving the company to build a step by step, Duan Yongping once again won the 97-year CCTV king with a price of 80,123,456 yuan. After a long period of time, Yongping has already retired behind the scenes, BBK audio-visual electronics has become OPPO, BBK communication electronics has become vivo, it is these two brother companies with different doors to become the biggest winner of 2016 domestic smartphones.
So why is OPPO and vivo, because their predecessors have already earned a lot of money with the same routine. Even in today's Internet economy, the play of offline channels is still proven to be effective.
Why is it called "factory machine"?
It may be due to the title variety show and the relationship between looking for Korean Ou Ba's small meat endorsement, OPPO and vivo have always been called "factory sister machine". However, all this may be just the performance of the electronic lover "straight male cancer."
When I was working on a Haitao website, I was fortunate enough to have visited a dressing table at the home of several female colleagues. The degree of shock at my time can be well illustrated by the following figure:
Do you know what these bottles and cans are used for? People can wipe out an iPhone every month. Do you know?
Therefore, in the matter of consumption, it is only "there is a specialization in the industry", and the manufacturers have actually not done anything wrong. Of course, you don't know how much you know. If you know less, you won't feel that you are losing. Even as a digital editor, I can't tell which one is good to buy a refrigerator. I can ask a colleague of the home appliance channel to say one or two, but I can't understand it!
If you think that OPPO and vivo are "factory sisters", it means that you are a mobile phone enthusiast. People who really buy OPPO and vivo can't say how stupid people are, but the word price should be heard by her but I don't understand what it means.
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