Face recognition to play crowdfunding? Since Jack Ma's first show in Hannover, Germany, the popularity of the word "face recognition" has not diminished. For a time, face recognition technology has penetrated from the earliest security field to finance, entertainment and other fields, and is increasingly used in in people's daily life. Nowadays, smart hardware has also created a wave of face recognition. Whether its appearance is a hype concept for marketing or really uses crowdfunding to innovate, let's take a look.
On September 9, a project called Kepa face recognition high-definition camera was launched on Jingdong crowdfunding. The reporter did not find products of the same technology on major websites such as Jingdong, Taobao, and Suning. The first domestic face recognition smart hardware project is not an exaggeration. From the page, the biggest highlight of this face brushing artifact is the combination of face recognition technology and intelligent hardware, which can realize functions such as face brushing, face encryption, child lock duration control, and password box.
According to reports, the main concept of "safety and convenience" in this project is based on the frequent use of PCs and laptops, children's use time is not controlled, the password protection of confidential files is easy to be cracked, various login passwords cannot be remembered, and the computer is blocked. Products born from problems such as voyeurism. The reporter saw on the crowdfunding page that the stalls of the product are divided into 1 yuan lottery, 198 yuan to buy one, 378 yuan for two, 16800 yuan for 100 sets, and 148000 yuan for 1000 sets. Judging from the quantity setting of 100 and 1,000 units, it is undoubtedly providing an online delivery channel for major customers and merchants. And whether the product price of 198 yuan can be favored by consumers? Since there are no products of the same type on the Internet, the reporter compared the price of computer cameras with first-line brands such as Logitech and Shuangfeiyan. After comparison, it was found that the price of Logitech's highest-selling high-definition voice camera was between 150 and 699 yuan. Shuangfeiyan's price is between 160-500 yuan, while the two brands of cameras with 4 million pixels and 1080P resolution are priced at more than 230 yuan. From this point of view, this face recognition high-definition camera with a resolution of 1080P and 4 million pixels not only has the functions of an ordinary camera, but also has a high-profile price that is close to the people.
Only the price that is close to the people is not enough to stimulate consumers' desire to buy. From the perspective of product functions, the five functions have their own merits. First, the use of face recognition technology to achieve face-swiping power on, not only can prevent children and strangers from cracking the login password, just glance at the camera with the face, and the computer will automatically turn on in 1 second, no need to memorize the password, only the computer The user can only turn on the computer; secondly, the privacy folder has a unique face recognition encryption function, important files are anti-theft, anti-opening, anti-copying, and prevent the loss of confidential files; third, the built-in advanced password protection box function, online banking password, chat Software passwords, payment passwords and other important passwords can be properly kept to avoid the trouble of remembering too many passwords. Fourth, the built-in child lock function can set the permission of the child account to log in to the application, lock the computer at that time, and easily supervise children Use time; Fifth, the camera has built-in anti-peeping technology, and the owner automatically locks the screen from time to time, which is confidential for sensitive positions.
At present, on JD.com and Taobao, the main force of domestic crowdfunding platforms, technological innovation products account for most of the crowdfunding ratio. Although face recognition has gradually entered the public's side, the public has no real products for it. With too much understanding, the intuitive feeling it gives users is more like a trendy concept in early marketing. How many consumers can buy it just by relying on these literal selling points?
The reporter saw on the crowdfunding project page that in less than 6 hours after the project was launched on the evening of September 9, 150 people participated in fundraising, with a total crowdfunding of more than 20,000 yuan, of which the largest number of people purchased 198 stalls. . As far as the crowdfunding target of 100,000 is concerned, it is not a big problem, and most of JD.com's turnover is in the millions. Can this camera break through the limit?
The crowdfunding initiator of this project is Gao Hanping, CEO of Shenzhen Kepa Information Technology Co., Ltd., who has a rich research background in face recognition technology for more than ten years. "Committed to the all-round application of face recognition technology in life is what Kepa has been doing for a long time. Over the years, there have been many classic cases in the fields of safety supervision, finance, schools, etc." Gao Hanping was interviewed by this reporter. Said that the purpose of this crowdfunding is to use face recognition as a breakthrough through the commonly used intelligent hardware, and to popularize this technology into the daily life of the public. Its appearance adds more possibilities to face recognition smart hardware, which will be a subversive innovation for face recognition.
As for the estimate of crowdfunding sales, he said that face recognition technology is the first to set foot in intelligent hardware, and there is not much expectation for crowdfunding. What we want to do is to promote face recognition technology to more Let everyone know that face recognition can bring convenience to the lives of the public. At present, many old customers have made reservations, but there are still many consumers who do not fully understand what role this technology can play in their lives. This market still needs to be developed, and we have opportunities.
It is reported that Jingdong Crowdfunding can take three months from launch to delivery. Using crowdfunding as a novel way to do face recognition smart hardware projects can not only lock a group of fans and consumers in advance, but actually see the market's enthusiasm for this product concept. Acceptance, you can also actively listen to the opinions of consumers, and give the product a time to buffer and optimize. Concept hype is just a gimmick in the early stage. Whether the innovation can be successful in the long run depends on the quality and user experience of the product after it is released from the warehouse. We will wait and see whether it is a hype concept or a real innovation.
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