When will the smart home break out? Where is the breakthrough? This is a question that industry professionals are very concerned about. At the Smart Home World Conference held on August 1, Zhao Yang, CEO of Zhijia.com, delivered a keynote speech titled "New Model of Smart Home Decoration-Internet + Smart Home Future", which talked about the smart home experience hall The promotion of new retail in the industry and the importance of accelerating the market outbreak.
Zhao Yang pointed out that looking back at the evolution of my country's Internet retail market, it can be roughly divided into four stages.
In the first stage, domestic Internet sales were mainly based on "lightweight and standardized" products. At this time, the domestic logistics and e-commerce service system was still very imperfect. Dangdang, represented by the book category, was the Internet star enterprise at that time. In the second stage, the main products of domestic Internet sales have entered the "non-standard, light service". At this time, Taobao has gradually risen, and the domestic logistics system has also begun to be built. In the third stage, domestic Internet retail has gradually begun to move towards a stage of "standardization and service-oriented". At this time, home appliance Internet sales represented by JD.com have gradually been accepted by consumers. In the fourth stage, the Internet will be transformed into industries that are neither standard nor service-oriented. The home improvement industry is the first to bear the brunt, and the smart home industry is bound to improve accordingly. Therefore, the Internet will be a breakthrough for smart homes.
In terms of sales channels, Zhao Yang believes that smart home has six main directions, namely: offline retail, e-commerce channels, real estate channels, home improvement company channels, decoration, design platforms, and mobile platforms. In terms of the way of decoration, it is divided into the pre-installation market and the after-installation market. Experience is the soul of smart hardware sales. In the context of consumption upgrades, offline retail models enable users to better experience smart products, while online product information interpretation and comparison are more abundant, and follow-up viewing is more convenient, which can continuously improve users’ purchase intentions and Frequency of contact. The characteristics of smart home products are very suitable for O2O's new retail model.
Therefore, the smart home experience pavilion is very important in the new retail model. It assumes that customers have a good scene-based experience for smart homes. Because in many cases, the customer's understanding of smart home only stays literally, and combined with the actual experience of the scene can let users understand: Oh, it turns out that this will appear in my real life!
Smart home experience store free promotion plan officially launchedBecause of the important role of the smart home experience pavilion in new retail, Zhao Yang announced at the meeting that "Thousands of Cities and Hundreds of Stores, Light Up Smart Life-Zhijia.com Smart Home Experience Store Promotion Plan" was officially launched.
"Thousands of cities and hundreds of stores" is a large-scale promotion and exposure event organized by Zhijia.com to integrate its online resource advantages and cooperate with offline smart home experience stores. Zhijia.com will select one hundred smart home experience stores across the country to provide a series of product promotion services including industry media promotion, community distribution, and new media platform promotion for free. By guiding consumers to the store to experience and feel the charm of smart homes, it helps smart home operators to solve customer development problems and open up market sales.
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