Every autumn and winter, smog weather is frequent. The double eleven approaching, empty net and other anti-mite artifacts have become a must-have item in many shopping carts.
The reporter learned from Suning Tesco, the largest home appliance sales channel in China, that domestic air purifiers had sales of 7.9 billion yuan in the first half of the year, up 47.3% year-on-year, making it the second-highest growth rate in the home appliance market. This year's double eleven, empty net sales are expected to skyrocket again. Suning big data shows that after 80 has become the main force of empty net consumption.
Heating season smog frequently launched business "October Clean City"
With the visit of the cold air, the heating equipment in the residents' homes began to “start workâ€, and the “quick freezing†mode in the north also allowed the local areas to enter the heating period in advance. The frequency of ventilation during the heating season is greatly reduced, which is likely to cause indoor air pollution and pose a threat to health.
As the cold air approached, the smog became a follower, and many cities experienced the phenomenon of “staggeration†of cooling and smog. Taking Beijing as an example, mild haze appeared in the early National Day, and then the weather cooled, and the haze spread from mild to moderate. With the frequent occurrence of smog problems, air purifiers have become essential appliances for healthy breathing, and market share has skyrocketed.
The data shows that the domestic air purifier market sales in the first half of the year was 7.9 billion yuan, an increase of 47.3%, which became the second highest growth rate in the home appliance market.
The reporter learned from Suning that since October, heating products have become popular products, and air purification products have become search hot words and become one of the key products purchased by consumers. On October 23, Suning opened an empty net festival to provide consumers with high-quality, cost-effective air purifiers.
Empty net products accelerate the popularization of Suning Stars to help push the net to buy
The 2017 White Paper on Consumption of Air Purification Industry shows that in the first half of this year, the market size of China's air purifiers increased by 39% year-on-year, especially online sales increased by 57.9% year-on-year. Such high growth rates are among other household appliances. Said to be rare.
Air purifiers have become an essential electrical product for the home. Not only because of the poor outdoor air, but also because the air purifier is accelerating to enter the homes of ordinary people with its improvement in quality of life.
In the past two years, the domestic air purifier market has been in full swing, and it is inseparable from the implementation of the new national standard for air purifiers. The implementation of the new national standard, quantitative assessment of air purification product purification capacity, purification endurance, purification efficiency, health indicators, etc., further standardized the market.
At the same time, Suning joined forces with Weikai, Zhongyi Kang, China Quality Miles, and Guangdong Indoor Environmental Health Industry Association to jointly launch the “Star Purification Standard for Air Purifiersâ€. Through different levels of star rating, it is easier for consumers to identify the performance of air purifiers.
The release of the star standard will help the standards and norms of the entire net market, which will benefit the survival of the fittest and promote the healthy and orderly development of the air purifier industry.
"The fifth home appliance" has broad prospects and becomes the main force of consumption.
The data shows that after the 1980s, the young consumer groups gradually became the main force of empty net consumption. They showed stronger purchasing power, more personalized appeals and deeper interest in performance indicators. The air purifier is expected to usher in a rapid development period.
According to statistics, the current market size of China's air purifiers has reached 5.74 million units. Authorities predict that the sales of air purifiers in China will continue to grow at a rate of 30% to 35% in the future. This growth rate ranks among the best in all categories of home appliances. It is estimated that by 2021, the market sales of air purifiers are expected to reach 9.85 million units with sales of 43.1 billion yuan.
The industry believes that China's air purifier market is in a period of rapid development, but the utilization rate is still low, the penetration rate is far less than the level of use of air purification products in developed countries, and the market space is huge. In the next few years, if the air purifier keeps increasing speed, it will be expected to become the “fifth home appliance†for domestic families after color TV, refrigerator, air conditioner and washing machine.
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