Smart hardware entrepreneurship is a difficult and high-risk thing. With more and more market participants, competition has intensified, and the competition in the drone market has become even more brutal. The companies that had joined the hot blood were falling down. After the drone "winter" was overheated and the industry reshuffle period ended on the last working day of 2016, there were 134 layoffs at zero-degree intelligence control. As a rising star in the field of drones, zero degrees in a unique way, on the last day of 2016, told the outside world that the field of drones was actually very cold. The year 2015 was called the first year of drones. Before and after 2015, many companies poured into civilian drones. Not only start-up companies, many tech giants also came in for the hot, GO PRO, Tencent, Xiaomi, Amazon, Google, and so on. With more and more market participants, competition has intensified, and the competition in the drone market has become even more brutal. The companies that had joined the hot blood were falling down. Billion Airlines and Zero Degree were once the most sought-after companies in this field, but just in the past December, they were repeatedly exposed to layoffs. 
Any field that is overheated must undergo a rational return. The drone field is undergoing a shuffle. The boom hit anyone who wants to make a pig with a tuyere. Before 2014, drones seemed to be a high-end, professional representative for ordinary users. It was so far out of reach. However, it seems that Dajiang, which has become famous overnight, has brought a new term, "consumer-class drones," to the users. For a time, Oji’s products became famous: His products had been awarded as “one of the world's most representative robots†by British “Economist†magazine; “Times Magazine†was named “Top Ten Technology Products†by the United States; The New York Times â€As an outstanding high-tech product in 2014†and other awards. In the field of consumer-grade drones, Dajiang leads the way in the world and becomes a unicorn in the field of global intelligent hardware. It is the only one in the field of drones. Recently, according to IDC's "2016 UAV Industry Report", Dajiang captured 51.99% of the global market share of the UAV industry. DJI emerged around 2014, and the capital market was very much sought after for the concept of drones in 2014 and 2015. For a while, numerous emerging companies have obtained large sums of financing, and it seems that the entire consumer-grade drone market is about to usher in a blowout. "Zero" has more than 8 years of drone R&D history, starting with professional drones. In 2015, the heat of domestic drones intensified, and it was at that time that zero-degree was turned into a consumer-level market and chased after the air. After the over-investment, the industry shuffled billionaires and zero-degree intelligence have all obtained large sums of financing. With sufficient financial support, the manufacturers quickly burned money to increase brand awareness. However, after the frenzied investment, the company did not obtain its ideal market share. After the money is finished, it can only choose to lay off employees in the face of dilemma. Not only is it a domestic company, Go Pro's drone road has also gone a long way. The fierce competition in the sports camera market has led Go Pro to focus on the fiery drone market. In 15 years GO Pro announced that it will enter the drone market. In September 16 Go Pro released the highly anticipated GoPro Karma drone, but just one month later Go Pro announced that it will recall Karma drones globally. Will this cross-border giant regret not agreeing with Dajiang’s cooperation? Not long ago, the GoPro Karma drone was even selected for the top ten failed products of the year. In addition, 3D Robotics, the former rival of Dajiang and the largest consumer UAV manufacturer in the United States, also announced its entry into the unlicensed market in 2012. At that time, it was favorably viewed by the outside world. By 15 years, sales of 3D Robotics have retreated, burning $100 million in investment funds and cutting over 150 employees. Even today it has even announced its abandonment of the consumer market, turning to enterprises to provide technology and software services in an attempt to make a last-minute struggle. Zero-scale intelligence control explained the layoffs as follows: (1) The number of personnel has increased sharply over the past year, and the management radius has exceeded the scope of capability; (2) The backbone and middle managers are not enough, the same is the increase of protein, and the long skeleton is the muscles , No long is fat; (3) Company operating cost requirements. In fact, for the domestic emerging drone companies, the most serious problem is not a series of dilemmas such as layoffs, but the capital market has no blind enthusiasm for the consumer drones in this area, and gradually returns to rationality. In the near future it seems that except for Dajiang, which will receive up to nearly US$500 million in financing for the next round, no other consumer-grade drone companies in China will be favored by the capital market. The air outlet is not large enough to accommodate so many pigs According to The Informaiton report from foreign media: DJI UAV is quietly launching the “enterprise-class†market, due to the slowdown in consumer-level market growth and the drone-consumer-level market To reach the ceiling, but the growth meets the limit, because the paying user is mainly the "male + young" crowd, and the "female" consumers in the mainstream market are very difficult to break through. The success of Dajiang proves that consumer drones are a good market, but this is not a huge outlet. According to IDC's data, the market size of China's civil drones will reach 3.7 billion yuan in 2016. It will maintain rapid growth in 2017 and is expected to reach 6.2 billion yuan. However, after 2018, the growth rate of the civilian drone market will be Slow down. From the IDC data, civil drones are still a fairly narrow market. Although civil use is much larger than the professional market, it is still limited to the "male + young" group. Dajiang has already formed a dominating situation in this area. The remaining dozens of start-up companies eat less than 50% of the market. Natural days are not easy. In fact, in 2016, Dajiang had foreseen the limitations of the civilian market and began to focus on developing the enterprise-level market. While other companies have not yet tasted the sweetness of the civilian market, the market's enthusiasm has gradually closed. Smart hardware entrepreneurship is a difficult and high-risk thing. Countless entrepreneurs entered this market, did not maintain the respect for technology, users, and no rational analysis of the market, just with enthusiasm, want to grab in the air can fly. In the end, it became a pig, not the tuyere.
Any field that is overheated must undergo a rational return. The drone field is undergoing a shuffle. The boom hit anyone who wants to make a pig with a tuyere. Before 2014, drones seemed to be a high-end, professional representative for ordinary users. It was so far out of reach. However, it seems that Dajiang, which has become famous overnight, has brought a new term, "consumer-class drones," to the users. For a time, Oji’s products became famous: His products had been awarded as “one of the world's most representative robots†by British “Economist†magazine; “Times Magazine†was named “Top Ten Technology Products†by the United States; The New York Times â€As an outstanding high-tech product in 2014†and other awards. In the field of consumer-grade drones, Dajiang leads the way in the world and becomes a unicorn in the field of global intelligent hardware. It is the only one in the field of drones. Recently, according to IDC's "2016 UAV Industry Report", Dajiang captured 51.99% of the global market share of the UAV industry. DJI emerged around 2014, and the capital market was very much sought after for the concept of drones in 2014 and 2015. For a while, numerous emerging companies have obtained large sums of financing, and it seems that the entire consumer-grade drone market is about to usher in a blowout. "Zero" has more than 8 years of drone R&D history, starting with professional drones. In 2015, the heat of domestic drones intensified, and it was at that time that zero-degree was turned into a consumer-level market and chased after the air. After the over-investment, the industry shuffled billionaires and zero-degree intelligence have all obtained large sums of financing. With sufficient financial support, the manufacturers quickly burned money to increase brand awareness. However, after the frenzied investment, the company did not obtain its ideal market share. After the money is finished, it can only choose to lay off employees in the face of dilemma. Not only is it a domestic company, Go Pro's drone road has also gone a long way. The fierce competition in the sports camera market has led Go Pro to focus on the fiery drone market. In 15 years GO Pro announced that it will enter the drone market. In September 16 Go Pro released the highly anticipated GoPro Karma drone, but just one month later Go Pro announced that it will recall Karma drones globally. Will this cross-border giant regret not agreeing with Dajiang’s cooperation? Not long ago, the GoPro Karma drone was even selected for the top ten failed products of the year. In addition, 3D Robotics, the former rival of Dajiang and the largest consumer UAV manufacturer in the United States, also announced its entry into the unlicensed market in 2012. At that time, it was favorably viewed by the outside world. By 15 years, sales of 3D Robotics have retreated, burning $100 million in investment funds and cutting over 150 employees. Even today it has even announced its abandonment of the consumer market, turning to enterprises to provide technology and software services in an attempt to make a last-minute struggle. Zero-scale intelligence control explained the layoffs as follows: (1) The number of personnel has increased sharply over the past year, and the management radius has exceeded the scope of capability; (2) The backbone and middle managers are not enough, the same is the increase of protein, and the long skeleton is the muscles , No long is fat; (3) Company operating cost requirements. In fact, for the domestic emerging drone companies, the most serious problem is not a series of dilemmas such as layoffs, but the capital market has no blind enthusiasm for the consumer drones in this area, and gradually returns to rationality. In the near future it seems that except for Dajiang, which will receive up to nearly US$500 million in financing for the next round, no other consumer-grade drone companies in China will be favored by the capital market. The air outlet is not large enough to accommodate so many pigs According to The Informaiton report from foreign media: DJI UAV is quietly launching the “enterprise-class†market, due to the slowdown in consumer-level market growth and the drone-consumer-level market To reach the ceiling, but the growth meets the limit, because the paying user is mainly the "male + young" crowd, and the "female" consumers in the mainstream market are very difficult to break through. The success of Dajiang proves that consumer drones are a good market, but this is not a huge outlet. According to IDC's data, the market size of China's civil drones will reach 3.7 billion yuan in 2016. It will maintain rapid growth in 2017 and is expected to reach 6.2 billion yuan. However, after 2018, the growth rate of the civilian drone market will be Slow down. From the IDC data, civil drones are still a fairly narrow market. Although civil use is much larger than the professional market, it is still limited to the "male + young" group. Dajiang has already formed a dominating situation in this area. The remaining dozens of start-up companies eat less than 50% of the market. Natural days are not easy. In fact, in 2016, Dajiang had foreseen the limitations of the civilian market and began to focus on developing the enterprise-level market. While other companies have not yet tasted the sweetness of the civilian market, the market's enthusiasm has gradually closed. Smart hardware entrepreneurship is a difficult and high-risk thing. Countless entrepreneurs entered this market, did not maintain the respect for technology, users, and no rational analysis of the market, just with enthusiasm, want to grab in the air can fly. In the end, it became a pig, not the tuyere.
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