The Year of the Rooster opened, and the LED industry also ushered in a good start in 2017.
This week, following the official landing of the company's capital market in 2016, the company's IPO listing application of Hengdian Group Debon Lighting Co., Ltd. was approved by the China Securities Regulatory Commission.
Debon Lighting plans to issue 60 million new shares and raise funds of 1.042 billion yuan. The company's sales revenue in 2015 was 3.22 billion yuan, and nearly 90% of its products were exported to Europe, America, Latin America, Japan and Southeast Asia.
Since the second half of last year, outdoor lighting demand from overseas markets is continuing to grow.
Singapore plans to replace the street lights in the island with LED street lights by 2022 and adopt a new remote monitoring system to switch street lights according to weather conditions. In the first phase, it is planned to complete 500 roads with low traffic and residential areas by 2018. In the second phase of public bidding, about 25,000 street lights in the central area will be converted to high-power LED tubes, which are expected to be completed by 2019.
The City of Montreal, Canada will decide on the replacement of the light source of its 132,000 street lamps into LED products. The city of Montreal has plans to replace the current incandescent bulbs with cheaper, more energy-efficient LED lighting products (mainly 4000K).
This week, the annual CES opening ceremony in the United States, a series of new products, new technologies and new applications around intelligent lighting are still being introduced.
The US LED lighting company Soraa brought its first smart light bulb, Helia, whose "night mode" is very different from the light bulbs of the smart lighting manufacturers competing in the market. Helia bulbs use a purple LED instead of blue instead of limiting blue light and yellowing. (Look at this lamp long?)
Sony introduced the latest CLEDIS (Crystal LED Integrated Structure) large display, highlighting that Micro LED is about to open a new battlefield in the commercial display market.
Sony is expected to introduce mass production in 2017. Taiwanese companies are also actively investing in the Micro LED process to break through the mass production threshold. It is expected that in the second half of 2017, Micro LED large indoor displays and wearable devices will have the opportunity to mass production. (What is the future of Micro LED?)
In addition, at this year's CES, voice assistants were used in a variety of products such as cars, refrigerators, and door locks. From a social perspective, the data collection behavior of these devices remains to be explored. However, from a convenience point of view, the voice assistant is really great.
In the next few years, the competition around voice assistants will rise to new heights, and the voice interface will become the center of connected life.
Many technology companies are developing voice assistants for use in a variety of devices and systems. At least for now, touch screens and buttons won't go away, but most basic features, such as turning on lighting, air conditioning, and music players, will be done through the voice interface. (Understanding voice interaction technology)
With the end of 2016, listed companies also entered the peak of the annual report disclosure. As a barometer of the industry, the annual report data of listed companies is representative of the year-round cooling and warming of the entire industry.
From the data of the 22 LED listed companies' annual reports that have been announced so far, only 6 LED listed companies expect 2016 net profit growth to fall year-on-year or year-on-year decline and increase range, and the remaining 16 net profit will increase year-on-year.
From the perspective of the expected change in net profit, most listed companies have a large range of changes. On the one hand, the LED industry experienced a wave of price surges last year and the market rebounded, resulting in more than expected revenue and net profit growth. On the other hand, some listed companies seek new profit growth points through business restructuring, integration and cross-border.
Industry enters deep integration period: bankruptcy, restructuring, mergers and acquisitions will still be the norm
Recently, a lighting company in Shenzhen, Shenzhen Liangbaijia Electronic Technology Co., Ltd. came to "bankruptcy" news. A person familiar with the matter disclosed the relevant photos, and a large number of employees gathered in the Liangbaijia factory, and pulled a banner to indicate that “Yan Xiaomin also gave me hard-earned moneyâ€.
For the pictures of employees who are circulating in the circle of friends, the relevant person in charge of Liangbaijia said frankly that because of the excessive debt of Liangbaijia, it is difficult to continue operations, and the company's debt has been handled within the framework of the law.
The current status of Liangbaijia is not an industry case. In other words, this is a true portrayal of the supply-side reform proposed by the state in the LED industry.
At the 2016 High-tech LED Annual Meeting, many companies have said that the curtain of the LED industry pattern has just been opened. The upstream has achieved market share concentration, the middle reaches are also fast, the downstream curtain has just been opened, supply side reform, The lighting industry in particular needs supply side reforms.
Guan Yong, general manager of Sunshine Lighting, said that the supply-side reform solves the problem of unequal demand and production. The LED lighting sources, lamps and other products we are doing now are too consistent and too close. How to solve them?
It can only rely on integration and supply-side reform. This is the plan. Including international division of labor, India, Latin America, the United States, manufacturing returns to the United States, in the manufacturing process to challenge the status of the Chinese manufacturing industry, how to deal with? This is a very real thing.
In addition, the per capita GDP of LED lighting companies has “fallen†to the traditional manufacturing level. How to improve the per capita output value, how to bring the industry 4.0, automation, and information to the enterprise, this is the future trend.
LED landscape lighting ushered in the "big year" cycle
In 2017, the LED landscape lighting market continued its good market in 2016.
The Bund night lights will be extended in a wide range. Yesterday, it was learned from the Shanghai Greening and City Management Bureau that it is planned to build a landscape lighting of 45 kilometers of coastline on both sides of the Huangpu River through three years of construction.
"In conjunction with the 45-kilometer coastline, we will further expand the existing Bund night lights to the entire 45-kilometer coastline, including the Wusong Cruise Terminal. Let domestic and foreign tourists feel the charm of the city as soon as they enter Shanghai. Ding Qinhua, director of the Landscape Lighting Department of the Municipal Greening and Cityscape Bureau, said that Shanghai plans to use three years, that is, by the end of the "Thirteenth Five-Year Plan" period, let Shanghai Pujiang night scene shine a new look.
At the 2016 High-tech LED Annual Meeting held recently, Zhang Xiaofei, Chairman of Gaogong LED, also said that “Benefiting from the promotion of policy promotion in various countries or regions around the world, the penetration rate of landscape lighting market is increasing, and the global landscape lighting market in 2015 It will reach 218 billion yuan and it is estimated that the global landscape lighting market will reach 233.5 billion yuan in 2016."
In the past two years, with the increasing maturity of LED technology, pilot projects for LED lighting renovation have begun to be carried out on a large scale across the country. Invisible, it has also brought a lot of market space to many LED lighting companies.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of China's LED landscape lighting market reached 47.8 billion yuan in 2015. In 2016, the value of landscape lighting exceeded 50 billion yuan. It is expected that in 2017, the output value of China's outdoor LED lighting will be expected to exceed 100 billion yuan. (View more >>)
Understand the 19-page PPT of the High-tech LED Annual Meeting, do you know how to go in 2017?
Since 2008, we have proposed to look at the LED industry with a critical eye. In 2011, everyone thought that indoor lighting was a huge "blue sea". After two years, from light red to deep red, it became a "red sea" that made the whole industry pay a huge price and also gained huge benefits. .
In the past three years, what do you rate? Basically, it is bigger than hardware. Going to 2016, what did you do in 2016? 2016 was a bit quiet before the dawn of the war, this quiet is actually from the hard power to the soft power.
2016 is a very special year, and it can be said that the entire industry has reached a crossroads.
The global market size in 2016 is a skiing state. It jumps directly from 2014. In the future, the following landslides will be more buffered, but the growth rate at this time is already less than 5%, which is global. China will be a little better, but the overall trend is the same, because China has a very high proportion of the world.
We see that the upstream growth last year was more than 4%, the middle distance will be higher, and the downstream will be slightly higher. However, this kind of data is within 10%, which has exerted invisible pressure on everyone.
The most important thing is general lighting. The global penetration rate of general lighting is only 36%, which gives us some confidence. There is still a lot of room for lighting around the world, and there is still a lot of room for overseas markets in the future.
From the perspective of the growth of lighting demand, China's demand increase is not too high, and our demand increase accounts for more than 4% of the global point, but don't underestimate this 4% because it is global. Demand in North America, Europe, Japan and South Korea slowed down, and Japanese lighting began to pick up again. Europe was very good last year, and the North American market is the best performing market except China.
In the next few years, the LED industry's average annual compound growth is only 5%. Therefore, everyone must be prepared. We have a 15% growth rate last year. Starting in 2016, we will be below 10% in the next few years and will continue to around 4%. This is something we should consider very carefully in the next few years.
In a sense, the LED industry has entered a low-speed growth cycle since 2016, in other words, it has entered the ranks of traditional industries. Please put down the traditional attitude of high-tech LED semiconductor lighting. Of course, there are a lot of new technologies, but those are some of the tributaries on the banks of the big rivers.
Now the entire LED industry is similar to traditional manufacturing, even worse than some traditional industries. Because the annual growth rate of the entire industry is less than 10%, we are regarded as entering the traditional industry development cycle. Therefore, everyone must do these psychological preparations. (Look at which PPT>>)
The High Industry Research Institute (GGII) officially released the 2017 LED export report
According to the General Administration of Customs Announcement No. 48 of 2016, the “Announcement on the Release of the Chinese Version of the 2017 Revision of the Harmonized Systemâ€, the revised version of the 2017 edition of the Harmonized System issued by the World Customs Organization will be held in January 2017. Effective on the 1st. In the new edition of the Harmonized System catalogue, Chapter 85, Note 39, a new subdirectory has been added, with a light-emitting diode (LED) bulb (tube) added, with a customs code of 85395000.
With the rapid development of LED lighting products, its position in international trade is increasingly important, but there is no special customs code. However, there is no separate LED lighting product classification code in the existing classification catalog, which is not conducive to the current Statistical analysis of import and export of LED lighting products and related tax rate adjustment work.
In 2016, international traditional lighting giants such as Philips, Osram, GE Lighting and Toshiba gradually declined and adjusted their product lines. China's LED companies such as Mulinsen, Sanan Optoelectronics and Huacan Optoelectronics have risen strongly and continue to expand overseas.
“Going out†has become an important strategy for the development of LED companies in China! Based on the above background, GGII has developed a series of LED export reports to help LED companies understand the current status of the global LED market, future trends and the layout of competitors. The situation, so as to better explore the international market and timely adjust the strategic planning.
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