"The road is long and the road is long, I will go up and down!" This poem is used to describe the status quo of domestic LED packaging equipment.
The package is intermediate between the upstream chip and the downstream application, and plays a role in the entire LED industry chain. Therefore, LED packaging has an irreplaceable position in the industrial chain.
After more than ten years of development, China's packaging industry relies on the government to support growth and expand its production capacity with capital advantages. China has become the manufacturing center of LED packaging devices in the world. In 2016, there were more than 2,000 packaging companies in China, providing 70% of the world's packaging output.
So far, China's LED packaging industry, there are many companies involved in packaging, only A-share listed companies are Mu Linsen, Hongli Zhihui, Guoxing Optoelectronics, Zhaochi, Ruifeng Optoelectronics, Wanrun Technology, Jufei Optoelectronics, United Chuang Optoelectronics, Changfang Group, Spectrum Group, Xiamen Cinda and Dongshan Precision, as well as listed companies, still have strong competitors such as Xuyu Optoelectronics, Liyang Optoelectronics and Starlight.
It can be said that in the field of packaging, the competition between enterprises is extremely fierce. As an important part of the packaging industry, LED packaging equipment faces opportunities and challenges in the expansion of packaging companies.
From September 21st to 22nd, Gaogong LED visited Xuyu Optoelectronics, Xingguangbao, Liyang, Guoxing Optoelectronics and Honglizhihui. Through in-depth exchanges with the company's senior management and workshop visits, the company's production capacity and expansion The plan and the current status of the LED packaging production equipment industry have further understanding and understanding.
The production capacity arms race revived and the packaging factories expanded
With the significant growth in demand for LED lighting, large-size LED displays and LED automotive lighting, the capacity of China's LED packaging companies will continue to grow in 2017. The packaging companies such as Mulinsen, Hongli Zhihui, Guoxing Optoelectronics, Ruifeng Optoelectronics, Jingtai Optoelectronics and Zhaochi have successively experienced several rounds of expansion.
Major LED packaging factories have expanded their production in a row, and have begun to pay attention to the differentiation of LED products. By expanding the scale of production capacity, strengthening market influence and expanding market share. It is expected that this wave of LED expansion will continue until 2018, and in 2020, it will usher in the replacement peak of global LED lighting market demand.
In response to the large-scale expansion of the packaging giants, Lin Jin, chairman of Xuyu Optoelectronics, said that he was "surprised." Lin Jin said that with the release of packaging giant capacity, the competition will be more intense. However, Xuyu Optoelectronics has already had a coping strategy. Xuyu Optoelectronics specializes in high-reliability LED light source packaging. The company pays special attention to independent research and development and innovation of products. At present, it has more than 30 invention and utility model patents.
In a fiercely competitive environment, Xuyu Optoelectronics is committed to improving product cost performance, optimizing products to the most valuable, and at the same time committed to a complete supply chain. However, in the situation of large-scale expansion of large factories, Xuyu Optoelectronics does not want to fall too far behind in production capacity. According to Lin Jin's introduction, Xuyu Optoelectronics plans to expand 300 packaging lines next year.
The other packaging company we visited, Zhu Xihe, the general manager of Xingguangbao, appeared to be “relatively calmâ€. Xingguangbao is a high-tech private enterprise with professional LED light source and lighting products. It mainly produces high-power LED series, SMD SMD LED series and traditional in-line ultra-high brightness. LED series.
According to Zhu Xihe, Xingguangbao currently has a monthly production capacity of 800 KK, and continues to grow steadily. In the case that the packaging manufacturers have followed up the production capacity, Starlight will continue to expand production according to the market and customer needs, and seek steady development!
For the arms production competition of the packaging giants, Ms. Qin Shengyu, the general manager of Liyang Co., also had some concerns. However, as a leader in flip-chip light sources and high-power LED packaging devices, Liyang shares are quite competitive. Qin Shengyu said that in the field of LED packaging, Liyang will develop in the direction of high-power packaging devices of more than 1W, and at the same time do a large amount of existing capacity. According to reports, Liyang shares plans to expand new capacity next year.
As the protagonist of this capacity competition, Hongli Zhihui is in the midst of preparations. Hongli Optoelectronics LED Industrial Base was officially put into operation in Nanchang Airport Economic Zone. It is expected that the first phase of LED packaging monthly capacity will reach 1000KK by the end of the year. In 2017, Hongli Optoelectronics LED packaging was mainly expanded, and general lighting, automotive lighting and other application areas have expanded in existing businesses.
Packaging companies aim to increase automation
With the end of shuffling, the LED packaging industry has entered a relatively stable cycle, and competition among enterprises is more reflected in the cost advantage.
In order to gain a better competitive advantage, packaging companies have paid a lot of thoughts on cost control. The introduction of automated production equipment has reduced operating cost pressures for many packaging companies, especially in terms of labor costs. In several packaging companies visited by high-tech LEDs, increasing the level of automated production has become a key topic of concern for enterprises.
In the process of communication, Lin Jin, the chairman of Yuxu Optoelectronics, expressed strong interest in the new split-light tape machine of Taiwan Engineering Technology. According to Zhu Fengmeng, chairman of Taiwan Industrial Technology, the new optical splitter machine exhibited by this year's Guangbo Fair has a maximum capacity of 70K PPH, while the capacity of other common equipment is generally around 50K PPH. Lin Jin fills that such high efficiency can save a lot of cost for the packaging factory and has a large competitive advantage in the packaging field.
Zhu Xihe, general manager of Xingguangbao, is interested in Qinbang's fully automatic automatic stripper. It is understood that the stripping machine currently used by Xingguangbao is still semi-automatic. No matter whether it is white or late, special personnel are required to be on duty, and the labor cost is quite high. In the process of communication, Zhu Xihe listened carefully to the introduction of the fully automatic stripper by Fan Maode, general manager of Qinbang. Fan Maode said that Qinbang's sixth-generation automatic stripper does not need to be on duty, and can automatically run for 30 minutes after full material. At the same time, the automatic stripper mold is integrated into one module, and the replacement is simple and fast (30 seconds). For mold change, only one automatic stripper is needed for enterprises with small capacity, and multiple sets of molds are equipped with multiple sets of molds (modules).
During the visit to Liyang, Li Yang, general manager of Liyang, revealed that the company plans to increase production automation and improve production efficiency. Liyang is willing to explore together with equipment companies such as Simaida, Taiwan Industrial Technology and Qinbang.
Hongli Zhihui is optimistic about Simaida's laser marking machine. According to Shen Cuikui, manager of Simaida, Simaida automatic laser marking machine is equipped with high-quality UV laser marking system, which can accurately and efficiently complete any setting marking task with clear and beautiful characters. At the same time, the serial number coding or other settings can be implemented according to customer requirements.
Through several companies' visits, it is found that under the situation of rising labor costs, the automation production demand of major packaging companies is getting higher and higher, which brings huge opportunities to many LED packaging equipment enterprises in China.
The status of domestic equipment is getting higher and the space for improvement is still huge.
The Chinese LED industry must achieve a leap from following to leading, and the equipment industry will be an important link. It is undeniable that after more than ten years of hard work, the current domestic equipment manufacturers have made great breakthroughs in some areas and have been recognized by many first-line packaging companies.
Among the several LED packaging companies visited, localized equipment accounted for a large proportion. Gaogong LED found that the market penetration rate of domestic equipment manufacturers such as Hyun Shuo, Xinyichang, Sanyi Lianguang, Taiwan Technology, Simaida, and Qinbang is getting higher and higher. However, in the market of package wire bonding machines, domestic equipment is currently unable to replace imported equipment. Xie Peng, general manager of Gaogong LED, said that the wire bonding process is “fine workâ€, the reliability of imported equipment is high, and the domestic equipment is not stable enough.
Compared with imported equipment, domestic equipment has low price, fast delivery, fast after-sales service, thoughtful and low maintenance cost; however, its stability is slightly worse. After using the equipment for a period of time, the capacity and quality will have different declines; hardware (spindle) , motor, slide rails, electrical accessories, etc.) are easy to damage, the machine has a short service life; production quality and production efficiency are slightly lower than imported equipment.
Therefore, Starlight believes that there is still much room for improvement in domestic equipment:
First of all, the accessories of the equipment need to be upgraded. The accuracy and life of the accessories should be improved, the hardware quality of the equipment should be improved, and the selection of various spare parts should be based on regular national standard products;
Secondly, the after-sales service of the equipment needs to be improved. The quality and technology of the after-sales personnel inside the equipment manufacturers are uneven, which may have a great relationship with the liquidity of the technical personnel of the domestic equipment manufacturers, resulting in failure to repair the equipment failures in a timely manner, and at the same time, the training of the manufacturers is not in place;
Thirdly, the research and development of domestically produced equipment is not very mature. The aging of equipment is not very well done. Some manufacturers have many faults in entering the factory, which brings a lot of losses to customers.
Finally, domestic equipment is fiercely competitive. The most direct result of competition is the competition of equipment manufacturers' prices. The reduction of equipment manufacturers' profits has caused the decline of equipment hardware quality, directly affecting the quality and service of domestic equipment, forming a vicious circle. Accelerating the upgrade of customer equipment, wasting resources for enterprises and countries.
Written at the end
Through two days of visits, it was found that with the expansion of LED packaging companies and the increasing emphasis on domestic packaging equipment, domestic equipment is in an unprecedented development period. Nowadays, the status of domestically produced equipment is increasing day by day, and substitution of imported equipment has been realized in many fields. However, in terms of many performances, there is still a certain gap between domestically produced equipment and imported equipment. There is still a long way to go before domestically produced equipment can completely replace imported equipment.
"There is still a road at the end of the road, and the mountain is still a mountain." Every LED packaging equipment in the country is always racing with the international leader, so let alone!
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