OFweek smart home network information smart home concept to what extent? Presumably you have already seen and heard. If traditional home appliance manufacturers do not use the term "intelligence" in front of their products, they are obviously embarrassed and say hello to consumers. Technology media focused on smart hardware reports are also sparing no effort to portray the blueprint of a smart life. "Smart home" sounds like a very embarrassing prospect of future life. It is also one of the few industries that promotes the development of the entire industry chain with a concept. Data show that the overall scale of the smart home market in China will reach 124 billion yuan this year, and by 2020 this figure will rise to 350 billion yuan. The market is good and the capital is sought after, so that the smart home market is rapidly warming up. However, in the process from concept to landing, the performance of the smart home market does not seem so optimistic. So where is it difficult to place smart homes? â—† Why is the concept of smart home hot? In the past year, traditional household appliance manufacturers such as Haier, Midea, and Gree are in full swing to speed up the intelligent transformation. Haier has been tirelessly elaborating the "U+" smart living platform plan for the industry and the public. Midea and Xiaomi have launched a variety of smart appliances, Gree. In order to layout the smart home ecology of the future and even forced into the smart phone market, it is attempted to occupy the entrance to the smart life. However, the performance of the entire market is not satisfactory and seems to be at the stage of “paying for the futureâ€. Where is the problem? We may wish to talk about one of the players in the smart home industry chain, "real estate business," which is both an industry promoter and a beneficiary. Real estate developers will be smart home consumer groups locked in the high-end crowd, both villa groups as well as high-end residential groups, this group has a high spending power, able to pay the high cost of smart home construction projects, but there is a problem, both Some people are mostly middle-aged and have little interest in the concept of "smart". The most precise consumer groups of “smart homesâ€â€”80s, 90s, and even 00s—were excluded from the target group of smart homes because of their weak spending power. The reason why smart homes are difficult to land is that apart from the dislocation of the consumer population, there are many reasons from within the industry. Smart home makers are fighting each other. Everyone wants to be a standard and is unwilling to make compromises. Haier U+, for example, has already completed a well-established platform and provided standard interfaces, but some manufacturers' uncooperativeness has brought great resistance. This creates a problem. If a family of so-called smart appliances adopts different standards and cannot communicate with each other, then it is not a true smart home but a "pseudo intelligence." â—† Pseudo-intelligence is popular, who makes quick money? What kind of product is pseudo-smart? All built-in wireless network modules claim smart home appliances are pseudo-intelligent. For example, most smart TVs on the market are pseudo-intelligence, or its intelligence is still at a very low level. Only through the Internet to achieve mobile control, content sharing, the original traditional remote control replaced by a mobile phone remote control, in the real experience and not too much intelligent changes. A similar situation also occurs in air conditioners and air purifiers. Taking air conditioners as an example, including the new smart air conditioners on the market, it only adds intelligent modules based on the traditional air conditioning technology upgrades, and the so-called “smart†maximum. The selling point is only to realize the remote control of the smart phone. Even voice control is only a very basic intelligent control technology. However, you will see that this type of single product still has a large consumer population in the market. Because at the beginning of smart home development, smart gimmicks can indeed confuse many consumers. In addition, there is a pseudo intelligence called intelligent and intelligent, and product design and user needs are completely asymmetric. For example, some manufacturers of "smart door locks" now have a built-in wifi module in the lock and use the phone to control the door switch. Imagine that when you go out or when you come home, people have already come to the door, so why bother to open the door with your mobile phone? Isn't it easier to use keys or fingerprints? Therefore, the phone control door lock is basically a pseudo-demand, so it appears pseudo-smart products. However, consumers still have little knowledge of the concept of smart homes, and it is easy to get around these concepts.