Pass China to promote fader brands to focus on women's market blue-green plants

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Tencent Digital (Shuilan) In the past, we once reported that Huawei will launch a new sub-brand news, but now it seems to have been confirmed to some extent. According to information disclosed by industry analyst @ Pan Jiutang on Weibo, after emulating Xiaomi’s successful sub-brand of glory, Huawei may learn OPPO and vivo, launching a new product line called “Nova”. The market, as the spokesman for the popular actress Guan Xiaoyi, but whether it will be released at the IFA show there is no exact statement.

Will push Nova brand

Previously, some netizens disclosed that Huawei will launch a new sub-brand. It is said that the English name is relatively close to Canon, but there is no exact statement as to whether it is used for the "light flagship" of the IFA. Now, industry analyst @ Pan Jiutang said on Weibo that after emulating Xiaomi's successful sub-brand of glory, Huawei may learn OPPO and vivo and launch a new product line called "Nova" (with P-series/Mate). Department of juxtaposition), the main line / women's market, as the spokesperson for the popular actress Guan Xiaoyu.

As for the intention of Huawei to launch a sub-brand for the female market, @ Pan Jiutang provided a set of data from the GFK to explain. This is the proportion of Huawei male users is still growing, while the proportion of female OPPO users has dropped from 54% over the same period. 48% is more balanced than it is. Therefore, if Huawei's "Nova" is ultimately true, then it should be to balance the proportion of male and female users of its products.

Light flagship code Berlin

However, it is still unclear whether the so-called Huawei "Nova" sub-brand is used for the light flagship product launched at the IFA show in September, but it is said that the shape of the product is close to Google's Nexus 6P. At the same time, according to sources breaking the news on Weibo, the flagship R&D for Huawei’s flagship flagship is “Berlin” and its release location is Berlin. Therefore, it should not be the CAZ-AL00 model that was previously certified for 3C because Huawei’s new aircraft The model number will usually be an abbreviation of the development code.

Despite this, both the upcoming light flagship and the latest "Nova" brand seem to have locked in both OPPO and vivo, which have emerged strongly in the midrange market in recent years. According to Huawei executive Yu Chengdong’s previous statement on Huawei's first-half results in the first half of 2016, Huawei will use 2,000 RMB to implement the service. At the IFA in September, there will be a “light flagship” product launch. , to make up for the lack of this price product.

G9 Plus is coming soon

In addition, the next-generation models of the Huawei G7 Plus, which are also used to compete with the vivo X7 and OPPO R9, will soon meet with us. According to an official poster released by Huawei, Huawei will launch the Huawei G9 Plus on August 18. However, the aircraft is actually the only version of the mobile phone that has already been released, the Mobile and Unicom versions of the Memphis. There is no change in the appearance of the mobile phone, but the logo of the McMurn is removed on the back. The overall appearance can be seen as Huawei G7 Plus and Huawei Mate 8 The mixture.

The Huawei G9 Plus is also rumored to have a 5.5-inch 1080p touch screen, with a 3GB RAM+32GB ROM storage portfolio that supports memory card expansion. It is possible to carry a unicorn 650 processor, pre-installed Android 6.0 system, and provides a 8 million pixel front camera and 16 million pixel main camera. In accordance with the news that users posted on the bar, said Huawei G9 Plus only black and silver version launched, the future mobile version and Unicom public version of the price are 1999 yuan, as has been received network license version of the full Netcom MLA-AL00 Also the Unicorn 650 processor, but the price may be slightly higher.

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