Haier has become synonymous with China's home appliance industry. With high-quality differentiated products, Haier has become the most competitive Chinese home appliance brand. Swiss industry watcher Libby even said that in the eyes of European consumers, "Haier is synonymous with China's home appliance industry."
Previously, the French national television economic channel BFM business published a "Haier: the undisputed king of the home appliance industry" report, once again pushed Haier to the cusp of the world's home appliance industry, this has just won the world's first "three consecutive championships" The Chinese home appliance brand is setting off a new round of "China's creation" boom.
Conquering the world's most discerning consumers is hailed as a synonym for Chinese home appliances
Europe has long been regarded as one of the largest overseas brands in terms of home appliance brands and consumers with the highest quality requirements. Under the fierce competition environment in which the world's top brands are brought together and home appliances are constantly updated, only brands that exceed local consumer demand expectations and quickly meet their needs can win recognition.
However, in this place of origin of home appliances, which is known as the heart of the world's home appliances, Haier successfully conquered consumers from Italy, Germany, France and other countries. They believe that Haier's home appliances are innovative, technologically advanced and can meet the needs of individual use, and are trustworthy brands. Whether it's an Italian three-door refrigerator that creates a drawer-type refrigerator, a frost-free three-door refrigerator that leads the world's frost-free trend, or a high-profile multi-drum washing machine that subverts the traditional European way of washing, Haier Group's innovative products are the largest. To meet the needs of consumers to a certain extent, it has been welcomed by consumers in different regions.
Products have been repeatedly imitated to witness Haier's first quality in the world
It is reported that the world's authoritative research organization Euromonitor International has published statistics on home appliances. In 2011, Haier's brand share in the large household appliances market was 7.8%, the third time in the world, plus refrigerators, washing machines, freezers, and wine. Haier has won eight world firsts in terms of cabinets and other products.
Haier's home appliances are not only welcomed by consumers around the world, but also become the target of peers. The Haier Group Casa Di French-style door-to-door refrigerator was just released, and its replicas swarmed. In the international market, global home appliance giants such as the United States, Japan, and South Korea's home appliance brands have launched the "cottage version" of French-style refrigerators; in the domestic market, some follow-ups have quickly followed suit. Later, the Casa Di Italian three-door refrigerator and double-drum washing machine also became the object of reproduction in the industry.
Wang Gao, a professor of marketing at China Europe International Business School, said in an interview that from the perspective of the brand, if the Chinese brand is imitated, it means that we have a competitive advantage, only when a brand is doing well or becoming an international brand. It is possible to be imitated by others.
The case of Haier's home appliances being imitated is also witnessing Haier's first quality in the world from another perspective. Just as Apple's mobile phones and computers are popular around the world, they are also widely replicated by various electronics companies. Haier is also leading the industry in innovative products that meet the potential needs of consumers. At the same time, under the support of leading business models and global layout, Haier's world-first advantage will also be more and more enlarged.
According to the analysis in this industry, Haier has a wide range of competitiveness and trend-setting innovation capabilities in the world. In addition to mastering core technologies, Haier has also won innovation and design. It can be said that Haier's home appliances provide consumers with the highest quality products from research and development, design, production and manufacturing, and satisfy the needs of consumers to the utmost extent. This is the most important weight for Haier to win the telephone rights of the world.
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