On June 28th, 2017, the “2017 China Digital TV Festival†was held in Beijing by the China Electronics Video Industry Association's mid-year event. This festival celebrates “China’s strength through quality ingenuity; intellectual innovation opens the horizon for the futureâ€. As the theme, it focused on the latest achievements of the color TV industry and future development trends, and commended outstanding companies, products and applications for the year. As a leader in technology innovation in the industry, Sony has been awarded the 2017 Leading Technology Innovation Enterprise Award, and this year's revolutionary OLED TV A1 series has become the focus of the audience with its minimalist aesthetic design and outstanding audiovisual performance.†"Two prizes for sound and picture quality award" and "outstanding industrial design award". Gao Ming, Deputy Director of Home Display Products Division, Sony China Limited As China’s consumption upgrades have intensified, the strategy of low-priced goods has become ineffective, and quality consumption has gradually become the “just-needed†and “mainstream†of the mass market. As the “Wu Xiaobo Channel†article stated, the consumption of fast-growing middle class elites is no longer limited to the functionality of products. They pay more attention to product quality and service. This is exactly the same as Sony TV's original intention to create a superior audio-visual experience. In this ceremony, Gao Ming, deputy director of home display products division of Sony China Limited, also stated that: Sony has always been committed to innovation in technology and products, leading the development of the industry, taking television as an example, Sony will use the flagship product Z9D to draw LCD TVs. After the quality performance has reached a new height, this year's innovative product A1, “Breakthrough Imaginationâ€, has taken a big step in the OLED field. According to China Yikang 51 sales data, A1 has occupied more than 30% of the OLED market, and is continuing to expand. Among them, the 65-inch Sony A1 is even more dominant in the OLED TV sales charts. Sony OLED TV A1 TV Wins Two Heavy Prizes in Sound and Picture Design Deeply cultivating color TV market for many years, from early Trinity TV to highly futuristic “wedge-shaped design†to today’s highly sought-after OLED TV A1, Sony has accumulated strong technical strength in the fields of picture quality, audio and industrial design. This time, the "Technical Innovation Leading Enterprise Award" is precisely the recognition of its innovation and R&D capabilities. The new OLED TV A1 is equipped with the flagship Z9D LCD 4K HDR image processing chip X1 advanced version, can accurately repair and optimize color, sharpness, HDR, combined with the OLED panel wide viewing angle and no trailing features, A more realistic, detailed light and shadow performance and dark details. At the same time, A1 will also support HDR 10, HLG, and Dolby Vision's three mainstream HDR formats. In addition, the A1 is equipped with a brand-new screen sound field technology. Through the direct sound of the screen and the built-in subwoofer's blessings, the A1 brings the audiovisual experience that is hardly provided by any previous TV product - "unity of sound and picture," which also helps Sony. A1 has won the “Audio and Sound Quality Award†again for the audio and video performance industry, in addition to the “2017 Gold and Silver Awards for Sound and Picture†of the China Electronic Chamber of Commerce. More than 8 million OLEDs self-illuminate under the control of the X1 Advanced Chip, bringing deeper and more intoxicating night views In addition to the immersive audio-visual experience, Sony TV also has profound accomplishments in aesthetic design. The Sony A1 continues the brand's consistent design philosophy of "Slice of living" and abandons the design of the conventional television on both sides or on the bottom of the layout of the sound unit, using a non-pedestal and a very narrow border, as far as possible to make the front of the TV give way The picture will bring more shocking visual impact and space imagination with “less is moreâ€. At the same time, A1 series TVs also use Sony's classic cable management solution to effectively solve the user's fear of tangling a redundant cable. Based on this, A1 TV was also awarded the Best of Best of 2017 International Red Dot Design Award, and was awarded the "Excellent Industrial Design Award" on this occasion. The Sony A1 TV's net minimalist industrial aesthetics subtly explains the "less is more" design philosophy The so-called "quality-oriented, content is king", the Internet era of arrogance and sudden, smart Internet is also Sony TV's core pursuit of one of the points. After the new A1 series can be upgraded to Android 7.0 system with new firmware, bringing smoother, more extensible smart applications. At the same time, Sony TV is also actively engaged in in-depth cooperation with leading domestic content providers such as China TV, LeTV, QQ Music, etc. It can provide diversified and high-quality content for users of different ages and create private cinema-class entertainment. For so many years, Sony TV has always forgotten its hearts, adhered to the art of craftsmanship, proceeded from the actual needs of consumers, and constantly innovated, dedicated to providing consumers with a better audio-visual experience. The three big awards on this ceremony are also the recognition of its "BRAVIA is Quality". In the future, Sony will continue to adhere to the all-round and multi-dimensional exploration of audio-visual arts and wisdom, and lead the color TV industry to change and upgrade with sound development. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.