OFweek smart home network news: look at color TV industry, the current popular brand is none other than Sony, Wang Sicong before the fight for the world's first 100 å‹ Z9D's name points, and two microblogging triggered users hot discussion; after the return of Sony The new masterpiece A1 in the field of OLED TV debuted in China, setting off a sales spree. The industry also regards it as a brilliant work for OLED TVs, and also has a number of friendly companies to reduce the price of OLED products in response to the sale of Sony A1. Tracing the source, what can Sony A1 set off such a huge wave in the OLED TV market?
As we all know, Sony is a company specializing in black technology. Since its inception, it has contributed to many revolutionary products in the field of consumer electronics, whether it is the popular Walkman, the small size, the stunning picture quality to open up new areas of micro-single, or the leading industry. The world’s first OLED TV has left a deep imprint in the hearts of the public. And these Sony's unique accumulation of audio and video technology is also difficult for other brands to have in the short term, which is probably the premise that users adhere to the "Sony Dafa is good."
In fact, when it comes to OLED TVs, Sony is undoubtedly one of the most talked about TV brands. From the "land reclamation" in 2007 to the completion of the "monopoly" in the field of professional OLED displays, the brand has never stagnated in the past decade. Innovation in technology. The newly released A1 TV, with "black and white" and "screen sound" and many other black technologies, subverted the public's perception of traditional television experiences, and also brought vitality to the long-term "powerless" OLED TV market.
Sony A1 is a TV that brings an unprecedented experience
1, excellent display, thin appearance to the extreme
Compared with other TV panels, OLEDs have very significant advantages in terms of image contrast, color display, power consumption, refresh rate, etc. Since no backlight source is needed, accurate control of self-emitting pixels can be achieved, and the backlight can also be eliminated. Group thickness makes the screen thinner. This may be the reason why it is called "Future Display Technology."
However, in terms of performance in the color TV market in the past two years, OLED has been in a state of rampant rain and small fires, earning enough gimmicks, but has not received corresponding consumer feedback. The underlying reason behind this is that the brand is overly focused on the technological innovation of the panel itself, ignoring the consumer's preference for “image quality expressionâ€.
This Sony A1 adopts an advanced version of Sony's new image processing chip X1, which can be independently optimized by optimizing the image object by algorithm matching, thereby fully releasing the potential of OLED and bringing more realistic and delicate light and shadow performance. In fact, consumers will not pay for a screen or a technology. What they care more about is the final viewing experience of the product. The Sony A1 fully releases OLED potential through the blessings of multiple quality technologies including the X1 advanced chip. The best visual experience is achieved, and the OLED TV is easy to avoid the loss of the details of the screen, and this is precisely the important reason why it can trigger sales.
2, exclusive screen sound field technology, sound and video combination of viewing experience
Another highlight of the Sony A1 is the exclusive screen sound field technology, which can truly realize the "voice and picture" experience that is difficult to be provided by any previous TV. Not only has a good visual experience, but also a combination of audiovisual experience.
In general, traditional TVs will split the speakers at both ends of the TV. The disadvantages are that the audio and video are easily split and the sound is easily lost when it is transmitted. Sony's newly developed screen sound field technology directly uses the entire screen as a sound source to effectively avoid the separation of audio and video. No one is more sensational than a professional voice actor. Ji Guanlin, who was the voice of the famous film and TV dramas such as Sanshi III Shili Peach Blossom Flower, Beauty Scheming, Yi Tian Tu Long Ji, and Ruan Biography, has experienced it recently. This A1 TV, she in the evaluation article on Sony A1's sound performance fully affirmed: This TV has performed properly, accurately restores his own voice when feeling.
At the same time, because of the abandonment of traditional speakers, the front of the Sony A1 is completely on the screen, and the ratio of the screen is extremely alarming. Sony also intends to reduce the brand logo to further enhance the visual impact of the product, bringing cinematic immersion and three-dimensional viewing. Experience.
While adopting the OLED screen plus image processing technology to break through the visual experience, Sony A1 has realized the “sound and picture integration†with exclusive black technology, which is its core selling point on the product.
3. Unique entertainment content ecology
As mentioned earlier, Sony is not just a hardware company, it also has a well-known Sony Pictures. This part of its own content also makes Sony have the advantage of other brands can not be compared. In addition, in order to expand its own content matrix, Sony has also cooperated with a number of content providers such as Huadian, Sohu, and QQ Music to achieve high-quality content landing, and vigorously promoted the popularization of HDR and 4K content in the mainland.
In the domestic market for consumer upgrades, the 24,999 yuan TV was exclaimed by netizens as "conscience pricing"
1. The domestic market is in an upgrade of consumption, and the strategy of low-cost walking has been ineffective
With the gradual penetration of consumer upgrade trends, more and more consumers are willing to pay twice as much for the quality of life or their own identity, and enjoy an additional 1% of the services and experience of the product, and this 1% is also other brands or Series products can not be replaced, made up. This is also a differentiated competitive advantage that the brand strives to shape.
If it is compared with the thousands of TV products on the market, the Sony A1's pricing is certainly not low, but quite high. And let the user exclaimed "cheap", the reason why the value of money is straightforward is based on TV's high quality and unprecedented combination of audio and video. "One price, one price", taking a look at the entire TV market, at such a pleasantly surprised price, we have purchased all the products with leading dimensions in terms of picture quality, sound quality, design, and entertainment content. It is indeed a rare event.
Some time ago in a Sony store in Chengdu, a pair of fathers and daughters bought two 65-inch A1s and a 75-inch Z9Ds, which were planned to be placed in the bedroom and living room respectively. Naturally speaking, people are arrogant, but it also confirms that their purchase of TVs is not based solely on price, but on the actual performance and experience of the product. In fact, such cable powder and consumers are not the minority. The sense of identity of the product value has increasingly become the core indicator of their consumption decisions.
At the same time, in the face of the rapid evolution of the consumer environment and consumer preferences, the market strategy for low-cost take-off strategies has become ineffective, and all efforts to compress costs have led to a serious homogenization of the product and the quality of the products has been compromised. This has caused the entire low-end market to become vicious. The cycle of difficulties. How to use technology innovation to bring products that are more in line with their high-quality life demands and high-end positioning has become a new blue ocean for color TV brands. Sony, which aggressively adjusted its product strategy three years ago, was able to grab the top spot in the high-end market with forward-looking consumer insights.
At the same time, we can also glimpse the origins of OLED TVs that are “hot but not soldâ€, that is, lack of differentiated selling points. Many products have unworthy names and their picture quality is not as good as LCD TVs. Naturally, it is difficult to stimulate consumers’ desire to buy. . The Sony A1 is already on the market, and behind the ever-rising market performance is the disruptive innovation based on the brand's powerful sound and picture technology. It not only provides new research and development ideas for the deformed OLED TV industry, but also injects into its long-term sluggish sales performance. vitality.
2, Sony A1 has a "market pricing" that makes opponents uneasy
Speaking of the market pricing of A1 TV, Xie Tao, president of Sony China Consumer Electronics Business Unit, said in an interview that the price of the product is ultimately determined by the market. Pricing will take into account many factors, not just A1. The price of any one product model will be determined through serious discussions. Not Sony's pricing is too low, but competitors are overpriced.
Sony A1's pricing is in line with its strategic requirements. It must be acceptable to the consumer groups facing it, and it must also take into account the cost of the product itself. After all, the prior technology research and development still requires a lot of capital, human and material resources. After the A1 price was announced, many manufacturers began to “restlesslyâ€, and even some brands quickly reduced the prices of their products across the board. This shows that the large sales of OLED TVs in recent years are due to excessive pricing, there is a huge profits, but high prices are not Equal to the high end. Sony A1's release pricing is moderate, compared to competing products is not high, compared to the cost is not low, but it has squeezed out the high-end TV market inflated water, and promote the entire market towards a healthy development.
If you are interested in Sony A1, our advice is to experience where it is powerful. Sony currently has a number of direct-operated stores online. It gives users a chance to directly access products. The existence of physical stores in a sense solves the problem of the last kilometer. When the product is fully prepared, the remaining The important thing is how to make it easier for users to come into contact with the product. And in theory, this is also part of the overall product experience. Users are not buying a TV, but an experience, which is determined comprehensively by product, content, and services. Based on this, Sony A1 has full strength and strength. After ten years of sharpening his sword, Sony has launched an epoch-making product A1 with years of scientific and technological strength and OLED R&D experience, and has just caught up with the era of China's consumer upgrade.
The electrolyte material inside the electrolytic capacitor, which has charge storage, is divided into positive and negative polarity, similar to the battery, and cannot be connected backwards.A metal substrate having an oxide film attached to a positive electrode and a negative electrode connected to an electrolyte (solid and non-solid) through a metal plate.
Nonpolar (dual polarity) electrolytic capacitor adopts double oxide film structure, similar to the two polar electrolytic capacitor after two connected to the cathode, the two electrodes of two metal plates respectively (both with oxide film), two groups of oxide film as the electrolyte in the middle.Polar electrolytic capacitors usually play the role of power filter, decoupling (like u), signal coupling, time constant setting and dc isolation in power circuit, medium frequency and low frequency circuit.Non-polar electrolytic capacitors are usually used in audio frequency divider circuit, television S correction circuit and starting circuit of single-phase motor.
Electrolytic Capacitor,Aluminum Electrolytic Capacitor,High Voltage Electrolytic Capacitor,12V Electronic Components Capacitor
YANGZHOU POSITIONING TECH CO., LTD. , https://www.cnpositioning.com