OFweek smart home network news in Brazil's most popular consumer complaints site, the Chinese brand Gree under the name of the air conditioning logo is a big smile. This smile has been maintained for more than six months, which means that Gree air-conditioning has the lowest customer complaint rate and the highest efficiency in resolving complaints. In contrast, Gree's main competitor in the air-conditioning market in Brazil is a crying face, indicating that consumers are not satisfied with its after-sales service.
The fate between Gree and Brazil began in 1999, when Gree Electric Co., Ltd. of Zhuhai invested 20 million U.S. dollars to enter the hinterland of the Amazon rainforest, known as the "Earth of the Earth." Two years later, Gree Air Conditioning's Brazilian production facility in the Manaus Special Economic Zone was successfully completed and put into production. It covers an area of ​​nearly 30,000 square meters and has an annual production capacity of 300,000 sets. Gree thus became China's first home appliance company to “go globalâ€.
Gree's reputation in the field of air conditioning is self-evident, and it is the world's largest professional air-conditioning company integrating R&D, production, sales and service. Air-conditioning sales have been the first in the country for 20 years in a row, ranking first in the world for 10 consecutive years. One in every 3 air conditioners in the world is Gree, and Gree is one of the leading companies in China.
After more than a decade of hard work, Gree Air Conditioning has grown to be a leader in the Brazilian air-conditioning industry. Gree Electric Co., Ltd. Brazil's general manager Xie Dongbo told reporters: “Greeto Air Conditioning has established a distribution network throughout Brazil, with more than 300 distributors and more than 500 sales and service outlets.â€
The vast territory of Brazil, many areas in the tropical and subtropical, high temperature throughout the year, which makes the Brazilian market become the world's air conditioning brand battlefield. However, Xie Dongbo, who has been stationed in Brazil for seven years, believes that the macroeconomic environment in Brazil is like the turbulent Amazon River. The experience of Gree air-conditioning in Brazil is like a shuttle in the unknown rain forest. Adventure.
In the face of severe market conditions, Gree air-conditioning adhere to its own brand strategy, hard work, becoming the pioneer of Brazilian air-conditioning technology development.
The Rio Olympic Games held last year attracted worldwide attention. In the list of partners of the Olympic Games, Gree air-conditioner logo was suddenly displayed.
In the Manaus Special Economic Zone, Gree is an important taxpayer. In the 16 years since Brazil’s base was put into operation, Gree’s air-conditioning has contributed as much as R$ 1 billion to Brazil’s tax, salary, job creation, etc. (1 US dollar is equivalent to 3.18 reals). Xie Dongbo said: “We adopt a localized business model, which is to use local employees and adopt appropriate local management and management methods to achieve the purpose of corporate performance development. Take Brazilian companies as an example, the proportion of Gree’s Chinese employees is strictly controlled within 5%. The company adhered to the business ideas based on Brazilian employees and achieved good management results."
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