Full-featured, rich content is the advantage of smart TV. If these advantages are based on the sale of consumer time, such as booting up for a period of up to 15 seconds of advertising, then how do you think about it? Domestic brands are ubiquitous Recently, Jieyang's Miss Jiang reported to the reporter of the Southern Rural Newspaper that the home's music is super TV, and every time it is turned on, the advertisement is at least 15 seconds. "Only one or two seconds after the TV is turned on, the rest of the time is advertising and what content is there." Ms. Jiang said that before she even met advertisements that lasted up to 90 seconds, they were content of LeTV's products. Can not cancel, can only wait. In fact, the TV that Ms. Jiang bought is the most popular OTT TV in the market at the moment, also known as smart TV. It is equipped with a smart operating system, has network access capabilities, user-friendly, but also can help manufacturers implant advertising. Mr. Wang of Guangzhou, home has music, Sony two television. LeTV has boot ads, sometimes more than 15 seconds, but not another Sony TV. "The boot advertising is too annoying. We only look at that Sony now," said Mr. Wang. Today, on the 26th of this year, with smart phones, most of the smart TVs have been implanted with advertising. The reporter visited Gome, Suning, and several large shopping malls in Guangzhou. Within each television brand area, salesmen will enthusiastically introduce new features of their own brand, but only if there is no mention of advertising. At Gome's Hisense counter, when asked if there was any advertising on the TV, the staff said that every smart TV now has an advertisement, which is normal. Afterwards, she opened a new uled TV in the store. The boot ad pops up at the same time for 15 seconds. The reporter found that domestically-branded TVs generally carry boot advertisements, while foreign brands such as Samsung and Sony do not. Ms. Zhou of Guangzhou told reporters that the TV she purchased had no advertisement at the time of testing, but it was used at home. Why do boot ads become a source of profit? In recent years, while the content payment has grown rapidly, the price of television has been declining. In order to meet the new consumer trends, the traditional TV manufacturers' profit-making methods have gradually shifted from hardware premiums to content platform fees, which are called post-payments. This payment model can be used for both consumers and advertisers. It is understood that due to the advantages of mandatory viewing and high reach, boot advertising has become the most popular video promotion method for advertisers following Spring Festival Gala and major TV IP. Start-up advertising has even become a major profit orientation for many TV manufacturers. Earlier there was media coverage that LeTV’s boot advertising price reached 1.8 million/day. According to Ovid Cloud's data, the boot advertising market will grow from 2 billion yuan in 2015 to 10 billion in the next three years. Can the canceled advertisement cost money to cancel the boot advertisement? On this issue, the reporter called Konka after-sales hotline, the reply is "because of the characteristics of the Android system, smart TV boot will have a longer waiting time, replace the rigid LOGO with a well-made advertising film, help ease the boring waiting Currently does not support closure." However, the reporter also learned that some of the platforms used in smart TVs can also be used to cancel online advertising by recharging members. The annual fee for these members is usually around 400 yuan. Forced boot advertising everyone talk Appliance analyst Liang Zhenpeng: Internet TV manufacturers in the content and video resources and other inputs, is bound to find a way to recover the cost of channels, such as through the boot advertising or charge VIP membership fees. Liu Buchen, a senior observer of the household appliances industry: Internet TV advertising is a disaster, and it is closely related to the profit model of Internet TV itself. When consumers choose to buy a TV set, they must be psychologically prepared to be harassed by ads without a bottom line. Konka Internet TV responsible staff: Considering the current startup time of the smart TV Android system, the current recommended video/picture length is usually within 15s. The contents mainly include three categories: commercial propaganda, public welfare propaganda, and holiday scene posters. Millet TV staff: Today's TV brands have boot advertising, unless it is the kind of brand that can't sell out. Boot advertising is already the trend of OTT development. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.