[PConline News] Home appliance research company Aowei Consulting released monitoring data show that since the beginning of this year, the overall growth of the online small home appliance market has been steady, and the sales volume has increased by an average of 2 percentage points per week, which may become the key sales channel for small household appliances in the future.
From September 22 to October 5, the total sales volume of small home appliances in the two-week mainstream e-commerce platform was 1.64 million units, a growth of 5% from the previous period; the sales volume was 380 million yuan, a 12% increase from the previous quarter. Among them, Jingdong Mall’s sales growth was strong, with sales volume up 29% month-on-month and sales growth of 43%. From October 1 to October 7, the sales of small home appliances increased by 60.8% year-on-year, and the sales volume grew by 57.9% year-on-year.
There is another bright spot in the small and medium-sized home appliance market. Small home appliances not only maintain steady growth, but also have a significant increase in the average price. In addition to the roasting machine, the average price of other small household appliances increased, and the number of western-style small household appliances increased by 14%, among which the online juicer showed a steady upward trend in 2014 as a whole, and the market profit was worth looking forward to.
(Image source network)
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