[Global Network Technology Reporter Wang Nan] The word “sharing economy†has been very popular in recent years. Sharing bicycles, sharing cars, sharing charging treasures, and even sharing office work has become the new darling of capital and the rapid entry into the public. Vision. However, as the spring breeze comes overnight, the business of sharing charging treasure under the banner of “sharing the economy†is being chased by major capitals.
From the end of March to the beginning of April, in just 10 days, 5 companies have announced financing in succession, with a total amount of nearly 1 billion yuan. IDG Capital, Tencent, Xinwangda, Shanghai Wing shares and well-known investors Wang Gang, etc. have entered the game. They shared the momentum of sharing bicycle crazy financing last year. They were also considered by the outside world to be the next one after sharing bicycles.
According to incomplete statistics, there are currently more than 10 startup companies in the industry. The larger ones include “call for technologyâ€, “Street Technology†and “small powerâ€. These A rounds of financing have been approaching. Or break through the hundred million yuan, other "players" are electric bird, cloud charge bar, Hi electric and other companies.
According to the reporter's understanding, at present, there are two sharing modes for the shared charging treasure, one is a rack-type rental machine, and the rental machine is fixed, and the user can take away the entity charging treasure. For example, "calls" is the use of this form, sharing charging treasure carry charge, return in different places; second is the entity charging treasure, mainly desktop fixed charging treasure. For example, the product launched by “Hi-Electricity†is a desktop-type charging treasure with a capacity of 20000 mAh, a price of 1 yuan/hour, no deposit, and no need to purchase a charging line; “small electricity†also adopts this form, and its terminal is a capacity For the 16000mAh mobile power, charge the mobile phone and other devices by drawing the charging cable with three terminals from the port. These types of charging treasures are not removable and are mainly used in restaurants, KTVs, coffee shops, and other places. They are currently appearing in cities such as Hangzhou, Shanghai and Nanjing.
“Scene applications†such as high-speed rail, airports, subways, large bars, shopping malls, and attractions are becoming a must-see for each. However, for “Fengkouâ€, the unclear profit model has led some industry companies to seize the market by giving merchants “subsidiesâ€. Under the current situation of being highly favored by capital, I’m afraid that everybody must do a good job. Prepare for a hard battle.
At the same time, the enthusiasm for capital has also led some people to question that sharing Baobao is an outlet created by many investors.
Industry insiders analyzed that it is still to be observed whether the shared charging treasure is suitable for VC investment or even a company with a unicorn level or above.
"I don't think that at this point in time, the balance of leasing and deposit can only be used to achieve a break-even. In the future, sharing charging will depend more on the value of advertising portals," said Wang Gaoxiang, manager of innovation and entrepreneurship at CCID Consulting Co., Ltd., to the media. "In the short term, we can't see a break-even cycle, especially at the current stage of traffic. This will be a long-term money-burning industry."
In essence, charging treasure is a product that meets people's security needs. A fully charged charging treasure may not be used in a month or two. But the day it was used was the reason it had always existed. Charging service provided by public places, no matter what form it appears, is more like a kind of emergency measure that icing on the cake, but does not meet this need for security.
Mr. Zhang, who shared the experience of charging treasures, told reporters that mobile phone users all need to be charged. Although small-sized charging treasures are easy to carry, with the current advances in battery technology, it is possible to use a full-time mobile phone when the frequency of use is not high. For users, in the case of an emergency, the battery is not a sporadic phenomenon is not a high frequency phenomenon, the current share of the charging treasure market is in fact such an occasional demand rather than high-frequency needs.
"At present, people don't even want to bring a wallet out, let alone bring a charging treasure." Mr. Zhang said. In addition, compared to the more mobile bicycles, charging treasures must also be taken or returned at designated places, and they must not be placed on the roadside. This is inconsistent with the convenience and mobility of the shared economy. That is, hardware with poor mobility is not actually suitable for sharing.
An investment partner also stated that the sharing economy must satisfy the interactive use of goods between different ownership entities. At present, only the sharing economy can be regarded as a strictly meaning. And the ownership of bicycles, charging treasures, etc. belong to the startup company. This is just a copy of the model. The reason why such a model can succeed is that the first is because it just catches up with the Internet, and it can realize time-sharing leases. Second, due to the large population base and vast market in the country, it provides sufficient space for time-shared leasing.
"So, bicycles and charging treasures are produced by the company's unified standard production, unified configuration, unified operation, and the sharing relationship is not big, the essence is the lease, to say there is a fresh place, that is, 'timeshare', or 'press "The number of leases." The investment partner said that dozens of pieces of personally owned charging treasures and relatively expensive and bulky bicycles do not in fact face the same problems and needs. Behind the sharing model is, in fact, Consumer demand seems to be dispensable.
In addition, CCTV's "15th Party" has also exposed mobile phones that are charged on public charging equipment and are vulnerable to hacking and stealing information. Many users have also developed a psychological alert. "It's difficult to grasp the security of the shared charging treasure. It's too much to steal information through the data line and access to mobile phones. It's hard to say that no one has done this." said Ms. Lee, who had tried to use the shared charging treasure.
In addition, there is no threshold for such ventures, and the vicious competition in the industry becomes inevitable. "Calls" revealed that its goal is to lay 100,000 large cabinets and 500,000-800,000 small cabinets within two years. After financing in the near future, “Little Power†announced that it will lay 3.6 million shared charging treasures nationwide this year, and “Hi Power†plans to lay 10 million shared charging treasures nationwide this year. There will be multiple competitors in various charging treasure scenarios, which will result in continuous diversion of orders and continuous price declines. At the end of the industry, it will start to play free cards to cultivate user habits or become inevitable.
The most valuable and promising aspect of the sharing economy is not how many unicorns are created, but rather the realization of redistribution of resources through a new idea, which in turn changes people’s consumption and behavioral habits. The battery technology accompanying the smart phone will certainly improve in the near future, the battery life of the mobile phone will also be improved, and fast charging technology is being strengthened, which means that the market of the charging treasure will be affected. In the future, it is easy to share the charging treasure to obtain traffic, but retaining the user and activating the traffic value is also a question worthy of unicorns' pondering.
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