Dr. James Truchard, CEO of National Instruments, is a legend in the test and measurement industry. We are no stranger to test and measurement, from Japanese automotive testing, Australian pacemaker design verification to BT telephone line performance testing, tens of thousands worldwide. Engineers and scientists are using NI products to achieve their common goals.
“NI (National Instruments) is the global leader in test, measurement and control solutions, and we are committed to providing engineers and scientists with solutions to help them address the world's most serious engineering challenges.†Dr. James Truchard is proud to announce NI's mission and vision.
Recently, James Truchard was interviewed by the author at the Sheraton Hong Kong Hotel. I feel that he is more like a senior professor of a school, a scholar full of wisdom. During an hour of interviews, we listened to his vision of the industry, cutting-edge technologies such as 5G, Industrial Internet of Things, and the outlook for NI. James Truchard was interviewed by the author at the Sheraton Hong Kong Hotel. I feel that he is more like a senior professor of a school, a scholar full of wisdom. During an hour of interviews, we listened to his industry-oriented, forward-looking technologies such as 5G and Industrial Internet of Things and his vision for NI.
Figure 1: Dr. James Truchard, CEO of NI.
Reporter: Please tell us about the market situation of NI in 2015? What important stages of development has NI experienced since its inception in 1976?
James Truchard: In 2015, NI achieved sales of $1.23 billion worldwide, employs 7,300 people worldwide, and has offices in 60 countries around the world. More than 35,000 companies worldwide purchase products from NI each year. The user's intelligence combines NI's advanced, high-quality products to achieve many successful test and measurement solutions. With a commercial computer platform, users can get the same or better features at half the cost of a traditional test and measurement system.
Founded in 1976 by AusTIn, the capital of Texas, USA, NI has experienced four important stages of development since its inception.
Founded 10 years ago, NI invented the GPIB connector, which can connect instruments and computers, use computers to control the automation of the instrument, and greatly improve production efficiency. In the second 10 years, NI introduced LabVIEW graphical programming software in the field of instruments. Introduced the concept of virtual instrument, let engineers and researchers use virtual instruments, just like financial workers use EXCEL forms, they can complete their work easily and quickly; in the third 10 years, NI introduced PXI, CompactRIO In the fourth decade, NI proposed the concept of a graphical system design platform to accelerate the development of measurement and control systems. In the next 10 years, NI will continue to focus on system design platform tools and develop ecosystems based on the platform. The ecosystem, including partners and service providers, will unite them to maximize the value of the NI platform.
Reporter: What are the characteristics of NI's platformization? What are the core competitiveness of NI in the market?
James Truchard: The most important features of platforming: 1. It has a complete ecosystem, and they have millions of apps, whether it's iPhone or Android. 2, this system can be constantly upgraded, iPhone or Android applications are updated every day, using the latest hardware, but we still use the same application.
NI instruments continue to scale forward, both in terms of sample rate and signal resolution. These extensions benefit from Moore's Law, allowing us to better use the latest technology and introduce them into the industry of test and measurement.
NI also creates a platform that includes both test and measurement solutions as well as embedded solutions, and we can do a lot of work on this platform. Thousands of test applications, more for industrial IoT applications, NI can use the same software platform plus hardware to implement them
Here is the platform demo:
The upper layer is an application space with a variety of applications. The middle point is the point of software platformization. The lower layer is the architecture platform of the hardware system. One application can use different hardware, but we can use a unified software interface to implement this application. For the same reason, you can use a software interface to find other hardware architectures. Engineers use a unified software design platform that can significantly reduce their workload and increase productivity.
Comparing competitors, NI has integrated a hardware and software platform to build a strong ecosystem. On this platform, NI has thousands of applications, including software and hardware modules. Even if competitors can compare with us at a certain application point, there are more widely available applications on the NI platform that they can't reach. . This is the advantage of platforms and applications.
Nowadays, many customers want to port their application code from one product to another, and therefore need an efficient, highly integrated platform, which is what NI products have. In addition, our products can be used in such large-scale markets as mobile phone testing, as well as in many special and small-volume applications. New products are about five to ten times faster than their competitors. This advantage keeps us in the lead.
NI continues to invest in the LabVIEW platform. After 30 years of development, LabVIEW has invested 20,000 engineers each year. The platform is very powerful, integrating multiple algorithms, IP and internally optimized signal processing. In terms of market layout, NI has a global deployment with global office settings to match the success of customized applications.
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