Silicon Valley electric car startup Lucid Motors today unveiled their first new car, the Lucid Air. The main selling points of the new car include: long battery life, maximum life of 640 kilometers; power foot, 1000 horsepower, 0 to 60 miles (96 kilometers) acceleration takes only 2.5 seconds; space is large, the interior space is comparable to the executive class car, the rear passengers can Lie down directly. Depending on the configuration, the new car will range in price from $65,000 to more than $100,000 and will be delivered by the end of 2018.
Lucid Motors, formerly known as ATIeva, officially changed its name in October this year. The company has been rumored to be the third section of the LeEco car ecosystem (supercars and Faraday Future). In an interview with the media, LeTV CEO Jia Yueting also mentioned that LeTV's car layout includes investing in ATIeva.
However, in an interview with Sina Technology today, CTO Peter Rawlinson made it clear that LeTV is only one of Lucid's four major institutional shareholders, and that these shareholders have only a minority stake and no controlling stake in Lucid. Lucid is completely An independent American startup, not to mention the LeTV ecosystem. â€
What the hell does this happen? Have to review Lucid's company history first.Sina Technology's registration documents show that ATIeva was founded by former Tesla director, early employee Xie Jiapeng and former Oracle middle-aged Wen Shiming in December 2007. Initially focused on electric vehicle battery and charging technology solutions, the seed investment came from the Rockefeller family. Its Venlock fund. The team members are from Tesla and other Silicon Valley technology companies. TeTera co-founder and former CEO MarTIn Eberhard was also advised by Atieva as a member of the Elon Musk Excavation Bureau.
Atieva began producing battery systems in 2008, mainly producing battery packs for buses, motorcycles, trucks and cars. Atieva's registered company in China is Jieneng Lvyuan. Its battery customers include domestic bus manufacturers such as Xiamen Jinlong, and currently have its own battery factory in Shanghai. In 2009, Atieva completed a $7 million Series A round of financing, including Venlock and China Qingyun Venture Capital. In 2011, it continued to raise $24 million. Investors include Japan's Mitsui and Jafco Life Science.
Since 2013, Atieva has begun to consider strategic transformation and plans to manufacture electric vehicles on its own. In order to advance this plan, in the summer of 2014, Atieva completed a $100 million financing, and investors were BAIC Group and LeEco Holdings. Among them, BAIC holds 25.02% and becomes the largest shareholder of Atieva.
According to the assumption at the time, this investment has strategic cooperation significance. BAIC can provide manufacturing and R&D resources, while LeTV provides software and content collaboration to help Atieva build its own electric car. In the fall of the same year, Xu Heyi, chairman of BAIC Group, also publicly stated that Atieva will release the first new car by the end of 2015, and its performance will exceed that of Tesla.
But in 2015, things have changed. Around the company's strategic direction, the founding team of the largest shareholder Beiqi and Xie Jiapeng showed obvious differences. According to previous reports, BAIC hopes that Atieva will give priority to development in China, and Xie Jiapeng hopes to open the US market first. BAIC hopes that Atieva will replace the management team.
In November last year, Xie Jiapeng resigned as the CEO of Atieva. Peter Hasenkamp, ​​director of supply chain management at Lucid, told Sina Technology that "Xie Jiapeng is also a director of the company and the company's largest individual shareholder."
After Xie Jiapeng's departure, Atieva director Jeffrey Jia subsequently served as the acting CEO for a period of time and also left in August this year. Lucid (Atieva) currently has no CEO position. Lucid Marketing Director Zach Edson explained, "We are actively looking for suitable CEO candidates, which is not a big problem."
In April of this year, BAIC sold its Atieva shares and no longer cooperated with Atieva to build a car. However, contrary to the rumors that LeTV took over the shares held by BAIC, Zhang Xin, general manager of Lucid China, revealed to Sina Technology that the shares of BAIC were actually sold to a Hong Kong company in China, not LeTV.
Henry Li, vice president of financing for Lucid, also confirmed that “the outside rumors are not true. LeTV is currently a small shareholder of the company.†If LeTV took over 25% of the shares held by BAIC, then LeTV is now the largest shareholder of Lucid.
The expression of Lucid marketing director Zak Edson seems to emphasize the company's strategic direction. He told Sina Technology, "We are a US-based electric car company that will be first manufactured and listed in the US. Lucid Air will also be manufactured in the US factory and will not be found in China for the time being. However, the Chinese market is very important. The new car is After half a year in the US, we will be listed in China."
On the other hand, LeTV started to distance itself from Atieva because of Jia Yueting’s personal investment in Faraday Future. Former Atieva consultant Eberhard told the British newspaper The Guardian that his relationship with Atieva began to be problematic because Jia Yueting invested in FF.
However, LeTV is still a major shareholder of Lucid, with a board of directors, served by LeTV CEO Jia Yueting Assistant Jiang Dongge. Moreover, after Lucid moved to Monroe Park's new office in early 2015, the former Redwood City office was subletted to LeTV, the latter's first office address in Silicon Valley. The two sides still maintain a normal relationship.
However, compared with the high-profile strategic cooperation between LeTV and FF and Jia Yueting's promotion of FF many times, the relationship between LeTV and Atieva seems to be very low-key. When asked about the relationship between LeTV and Atieva, LeTV and LeTV's US public relations officials said they did not understand the situation.
On November 29th, Lucid announced that it will invest 700 million US dollars to build a car assembly plant in Casa Grande, Arizona. It is scheduled to start construction in the first half of next year and be completed and put into production in the second half of 2018. When asked about the source of financing, Lucid Marketing Director Edson said that he is currently actively financing and is temporarily inconvenient to disclose.
In addition, Lucid has also cooperated with South Korea's Samsung SDI to supply batteries for Lucid Air and jointly develop a new generation of columnar batteries. Jia Yueting invested in FF, and its battery partner is LG.
In an interview at Lucid's press conference today, Lucid CTO Rawlinson made it clear that "we have no cooperation with BAIC. The new car Lucid Air is independently developed. LeTV has not participated. We have no technical cooperation." UI design from Lucid Air and On the entertainment system, it is indeed impossible to find the shadow of LeTV.
However, Rawlinson did not say anything to death. "We are looking for various partners. In the future, we will cooperate with LeTV in China. Of course it is possible."
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