Jobs loves to say "One more thing" Cooke says

According to the CNBC website, Apple CEO Tim Cook was unconventional this month when he was interviewed by Bloomberg. He disclosed the latest developments in the field of automated driving, saying that Apple is working on "all artificial intelligence (AI) projects. Mother's R&D.

Cook said: “We focus on the autopilot system. It is clear that one of the purposes of the autopilot system is self-driving vehicles. There are other purposes, but we see it as the mother of all AI projects. This may be one of the most difficult AI projects in actual work, so autopilot is very exciting for us."

The "the mother of" sounds special - Cook has said several times. Here are the other products that Cook called Mother of Innovation.

Mother of all products

Apple's new headquarters: Cook told Fortune: "Apple Park is Apple's long-awaited exterior-shaped spaceship headquarters and is the mother of all products. I don't like the word "headquarters," it's not Above and beyond, we are not bureaucrats. There is real work here."

The mother of all opportunities

Corporate Technology: "The enterprise is like the mother of all opportunities," Cooke said in an interview with Bloomberg this month. "You have to choose at a moment, 'Do you want to be a consumer or a business?' Now it's a bit different: businesses are a collection of consumers."

Mother of many years

2012: Cook told investors in 2013 that 2012 is “the mother of many years”. Cooke mentioned the iPhone 5, developing countries, retail stores and iPad Mini.

Mother of all versions

iOS 10: At WWDC 2016, Cook called iOS 10 "the mother of all versions." The new mobile system brings new Apple Music, expands Siri's use on Apple TV, and uses Apple Pay on multiple devices.

The mother of all hot challenges

PowerBook G5: According to the two revenue data provided by FactSet, Apple has encountered difficulties in the adoption of notebook processors, leading to a slowdown in the growth of Apple's laptop product line in 2005.

The mother of all progress

iPhone 4S: An analyst asked Cook on the conference call whether consumers would postpone the purchase of the iPhone because of rumors that the new iPhone is coming. Cook told analysts that Apple received "excellent" feedback on the iPhone 4S compared to the iPhone 4.

The phrase “mother of xx” is a bit like Cook’s mantra, but it actually has a history in the computer field: in 1968, the first computer mouse and many graphic display elements were called “the mother of all displays”.

Cook has a particular preference for this sentence. FactSet statistics show that Cook is the only Apple executive to use this sentence in public activities. If replaced by Steve Jobs, he may describe the Apple Auto as "One more thing."

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