Every year in March and April is the outbreak of the new television release. This year's killing is particularly fierce. Many Internet companies and traditional TV manufacturers have launched new products. According to industry sources, Internet TV brands have emerged on a large scale this year, and the competition for quality, price and service has become more significant. In the next two years, the Internet TV industry will usher in a reshuffle. 1 New products continue to emerge The Internet TV industry has a slogan “Take the world with new productsâ€. Continuous innovation is the basis for many Internet TV companies to gain a foothold in the new year. According to statistics, from 2015 to 2016, the domestic television industry has increased 15 new brands, most of which are Internet TV brands. In addition, the penetration rate of Internet TV in China's color TV market reached 84.7% in 2016, which has become the standard for consumers. After entering 2017, new products and new brands in the Internet TV industry are still actively entering the market. First of all, there are still many new Internet companies, and there are significant differences in price. LeTV and Micro-Whale, two Internet TV brands, began to move toward the high-end price market. LeTV Super TV has previously released new unique TV series, 65-inch and 55-inch pricing were 13,999 yuan and 8,999 yuan. The micro whale has released the so-called thinnest A-series intelligent voice TV. The 55-inch version starts at RMB 8,999, and the 65-inch model starts at RMB 16,999. The selling price has increased by more than 50% year-on-year. Compared to the two 55-inch versions of Internet TV, Skyworth, Hisense, Konka, Changhong and other traditional brands sell for around 4,000 yuan. However, in March of this year, Xiaomi released the "Millet TV 4A series", the main cost-effective and intelligent voice interaction, starting at 2099 yuan. It can be seen that Xiaomi still implements the strategy of earning users at low prices. Second, traditional TV manufacturers joined the "Battle Group." Recently, TCL officially released the Internet TV brand "Thunderbird." This is another local traditional TV brand that broke into the Internet TV market after Skyworth, Konka, and Hisense respectively launched “Cool Open,†“KKTV,†and “VIDAA.†The TCL Group will also communicate with Tencent and Ali on artificial intelligence and cloud services to achieve resource sharing. In addition, various manufacturers of new products also generally pay attention to the use of new technologies such as artificial intelligence. For example, a variety of Internet TVs use the voice interaction function as a selling point to push artificial intelligence to the front desk. However, Dong Min, vice president of research firm Avi Cloud, said that artificial intelligence is still in its infancy in the Internet TV industry. To enter the user's living room, it is necessary to leave TV manufacturers with more time. 2 Internet companies began to transform According to Ove Cloud Network data, in 2016 China's color TV market reached 50.89 million retail units, an increase of 7.8% year-on-year. However, retail sales in the industry totaled 156 billion yuan, down 1.8% year-on-year. It can be seen that the entire industry is still increasing in increments, and price competition is one after the other. It is also expected that the coverage of Internet TV in China will continue to grow this year, and the penetration rate will reach over 93%. Such a "sweet potato" will certainly attract more traditional TV manufacturers and Internet companies to join the battle. For Internet companies, the previous price war model is clearly outdated, and new ways must be considered in the future. Li Huaiyu, chief executive of Microwhale Technology, stated that “In the future, Internet TV will enter a stage where the survival of the fittest takes place. From the original low-level price wars to quality competition, everyone is thinking about how to make product quality, service, and connotation well.†It is said that companies that do not have the ability to integrate hardware and software and do not have the ability to integrate resources will gradually be eliminated. It is reported that the micro-whales began to extend to the offline channels, trying to make up for the short-line service short board. At the same time, Microwhale also cooperated with Midea Group to create interconnections with home appliances in the United States and to seize home Internet access. Regarding the future situation of Internet TV, Lexus’ new CEO Liang Jun said that the fierce market competition in the Internet TV industry will continue for some time, and the industry will also usher in a round of reshuffle around 2017, which will truly take the lead in the high-end market. TV manufacturers with high quality products can survive. 3 Quality leads the future At the same time, traditional manufacturers such as TCL, Hisense, Skyworth, Changhong, etc., after integrating marketing thinking of Internet companies, rely on their right to speak in the high-end market, manufacturing R&D capabilities and channel supplier advantages, and also want to be in the Internet TV market. Take a slice. Wang Cheng, vice president of TCL Group, stated that “Compared with other internet companies, TCL has TV experience and TV research and development supply chain basis. TCL conducted an inventory of the Internet brands in the Chinese market over the past five years and found that this time there were new ones. Opportunity." Wang Cheng's opportunity is largely due to the continuous rise in TV manufacturing costs since last year. It is understood that TV panels account for about 60% of the cost of the entire TV, but in the past year, the price of some panels has increased by 50%. With the continuous rise in TV manufacturing costs, Internet brands that originally relied on price wars to rob the market are under enormous pressure. Traditional TV brands have obviously gained the upper hand in hardware R&D and supply chain systems, logistics distribution systems, and after-sales service systems. Let them run first in the new round of competition. For example, in terms of the use of technology, many traditional TV manufacturers and Internet companies have begun to switch to Internet content and artificial intelligence. Unlike televisions produced by Internet companies, which have only a single voice recognition function, TCL's new products this year have been artificially manipulated and interacted with by voice and graphic recognition. Dong Min believes that new technologies such as artificial intelligence are indeed future trends. Now it is mainly to see whether each manufacturer can achieve seamless connection on the human-computer interaction and whether there is enough content in the selection, and whether there is enough diversified things to match. . Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.