In 2017, 5G is coming soon, and the world's smartphone industry is bound to usher in a “big turmoilâ€, because every communication technology innovation in the mobile phone industry will bear the brunt.
In the era of 2G, Nokia "mastered the ups and downs." In the era of 3G, Apple and Samsung "mastered the world". In the era of 4G, Apple, Huawei, Xiaomi, and Samsung "goed together."
In 2013, it was a big price-performance competition. In 2014, it was a big chaos in online sales. In 2015, it was an era of quality success. In 2016, it became a counter-attack of offline stores. There is no doubt that technology will be everything in 2017. s begin.
China Mobile has announced that it will start deploying 5G in 2018, which will keep pace with the world. With the coming of 5G, smartphone companies will definitely shuffle again.
In 2017, 5G, artificial intelligence, the Internet of Things, and cloud computing will all face the mature conditions that can be reached. These concepts, which have been speculated for four or five years, will constitute the core technology of the next generation of smart phones, and smart phones will also By combining these technologies into extraordinary imagination and creativity, smart phones are expected to become new categories.
We can roughly divide the phone into several factions:
1. Technical school
This type of technology is mainly based on Huawei, Lenovo, and ZTE. Whether it is hardware or software or manufacturing, there are always some outstanding highlights. Although the sales volume gap is relatively large, the future is a strong competitor.
2, brand pie
This type of brand is mainly based on Apple and Samsung. It is beautifully designed and branded. It has a dominant position in the world. This faction will suffer more serious peer impact in 2017, but rely on its sustainable brand capabilities. , still have strong resistance, market sales will not be very bad.
3, photo faction
This type of photography is mainly based on OPPO, VIVO, etc. Although the design is mocked and imitated, but the key performance is still attractive, a trick to eat all over the sky, whether it is charging or taking pictures, always catch the consumer Eyeballs may fall after experiencing the peak of 2016, but the strength cannot be underestimated.
4, the Internet genre
This kind of Internet is represented by Xiaomi. E-commerce has created a number of mobile phone brands, and has accumulated quite a lot of fans. It has expanded into other fields, but in the 4G era, it has faced problems of technological innovation and industrial chain supply chain. The 5G era is likely to embark on the road of alliance with other technology vendors.
5, soy sauce pie
This type of soy sauce group represented by LeTV, 360, etc., does not pay much attention to the mobile phone business, but it is only one component of the company's many businesses. It is impossible for the company to invest in major resources and fight back. Therefore, it acts in the market. The role of the spoiler. In 2017, the sales volume of such mobile phones is highly probable.
6, the edge of the pie
This kind of edge mobile phone brand represented by hammer and so on, was originally a cross-border product in a specific background. With the idea of ​​playing a ticket, it is a miracle that it can last for several years. The brand value of this mobile phone is not big. There is not much product accumulation, and the possibility of changing hands is not great. If you are unsuccessful, you will become a benevolent person.
7, struggling
Of course, there is also a genre, that is, struggling, such as returning Nokia, reinventing the brilliant HTC, looking forward to new opportunities, etc., 2017 will become a big variable.
Regardless of whether it is China or the whole world, the sales growth of mobile phones is slowing down, leaving little room for growth of new mobile phone companies, and more is the competition for the stock market. Who can stay, depends on the creation, but we can still foresee that in the upcoming 5G era, at least one giant will fall, and at least one new mobile phone business will rise. You think that the ultimate "mastery of the ups and downs" will be who?
Note: (This article is reproduced)
Xiaobian Comments : As everyone knows, Apple’s 10th anniversary this year, and the 5G arrival is estimated to wait, I think this year, Apple, Samsung, will not be greatly affected, but Huawei, it is more dominant in communication, feeling It should be possible to take advantage of some of the benefits when 5G comes. But Nokia feels like the biggest variable! !
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