In 2011, the lighting industry laid the foundation for next year's major changes through the pain of transformation.

A flick, the end of the year has arrived. Back in 2011, the lighting industry was flooded with too many topics about LED lighting, and the numerous “screams” gathered together into a passionate symphony. In the light of the world, Cui entered the illumination of people. The coordinates of China's LED lighting start with the joy and frustration of success of too many people. In the development trajectory of 2011, the “transition spirit” was dismembered into a differentiated market concept, and thus “transition” in the LED lighting revolution year. Being the only subject of the industry.

"Transition 2011" should translate into substantial "success 2012"

2011 is the starting year of the Twelfth Five-Year Plan, and it is a transition year for the development of the LED lighting industry. The policies and measures of the “12th Five-Year Plan for Energy-saving and Emission Reduction”, the “Case-out Incandescent Lamp Roadmap”, and the “Twelfth Five-Year Plan for Controlling Greenhouse Gas Emissions” successively promulgated by the State have paid close attention to the development of the LED green lighting industry. However, the state-subsidized policy of real capital subsidies has not yet been released. At the national level, the LED lighting industry is still in an unstable period of the survival of the fittest, and it is urgent for relevant companies, experts and scholars in the industry to make new breakthroughs in LED lighting-related technologies, and truly realize the greenness, health and intelligence of LED lighting, etc. Characteristics, and to achieve the value of grassroots consumer prices in terms of price. The fact that the country has not introduced a clear and relevant fund subsidy policy does not mean that attitudes are indifferent. On the contrary, it represents a kind of tacit encouragement. It shows from the side that the entire LED lighting industry needs new breakthroughs. There are indeed many errors in the current LED lighting technology, and there are still defects in the stability of related technologies. For example, LED lighting companies excessively chase the brightness of white light, neglecting human visual effects, and LED lighting industry emphasizes energy saving and environmental protection. This has greatly criticized the "mercury" pollution of energy-saving lamps, ignoring their own price and use value. True match. In addition, 2011 is the year of transition from the “Eleventh Five-Year Plan” and the “Twelfth Five-Year Plan”. The state must maintain a stable transition in the development of the lighting industry, and hastily introduced a subsidy policy for the LED lighting industry, which means that the original highlights the dawn. Many of the energy-saving lamp companies will be closed down, or energy-saving lamp companies are swarming LED lighting industry, leading to confusion in the LED lighting industry. The calm attitude of the relevant government departments in the LED lighting industry is an inevitable need to ensure a stable and prosperous socialist market economy. The behavior of “taking a look at the situation” should be accepted by the relevant LED lighting companies, and turning “comment” into a driving force. Practice internal strength, and then turn the surface "transition 2011" into substantive "success 2012".

2011 set the tone of LED lighting next year or a big change

In 2011, it was the troubles of LED prince disputes. Large and small LED lighting companies are self-employed by the industry experts, and they are too frustrated. This directly led to the "collapse of closure" and led to the tragedy of the blood-dyeing lighting industry. There is indeed no concept of “harmony” of the golden mean culture in the market competition, and the lack of human-like vicious competition is inevitable. Taking the Jiangsu LED lighting market as an example, many LED lighting manufacturing companies and related LED lighting agents are stifling the engineering market. Street lamps, lighting, and displays have become their main battlefield, and how a person can “eat”. In the long run, competitive companies will surely "industry will not work." If you want to innovate and develop the LED lighting industry, companies must accelerate the building of their core competitiveness and clearly position themselves as their main business and choose their own advantages. The tide of “collapse” in the “Transformation 2011” process is a good lesson. The relocation of Shenzhen LED lighting companies is a real portrayal. From the microcosm of Shenzhen, we do not want to see a similar “China's closure tide” in 2012. .

Photovoltaic industrial parks are rising all over the country. LED lighting industry will also usher in the accumulation of LED lighting products in the spring of 2012. The product means benefits to the company, not the positive effects of "broad-stock" in the tactics. That is to say, on the basis of the increasing number of enterprises of the same type, how to make the brand positioning and differentiate the market becomes the primary solution for small and medium-sized enterprises. The problem. In 2011, the transformation of LED lighting companies needs not only technological innovation, but also the need for enterprise managers to do their own product positioning, market positioning and brand promotion. NVC Lighting's commercial lighting market and QIN Shang Optoelectronics' street lighting market will also face tremendous impact, while Henderson, Shifu Ford, and Shangming Optoelectronics in Jiangsu market will also receive LED lighting from Yangzhou, Nantong and Yancheng. Predation by businesses.

LED lighting industry is not a fast consumables industry, which determines that the relevant lighting market will become a blank period during the development period. In the face of an ever-increasing number of competitive companies, LED lighting companies must constantly develop new continents outside of China, and creating more foreign trade orders has become the focus of many large companies, which has caused the prosperity of the relevant qualification certification industry. In 2011, companies that received CE, 3C, and other certifications are increasing. This is also a rescue plan to reduce the phenomenon of “fighting too fast”. In addition, in “Transition 2011”, the LED lighting market is fully opening up the civilian market, allowing grassroots people to become direct consumers of new light sources, and in this way, it will make big cakes. The electricity bill is fiercer than tigers. With the energy crisis in the home, the LED lighting industry will surely become a tiger hero.

2011 was an ordinary, not a mediocre year for the LED lighting industry, painful and happy. 2011 laid the tone for LED lighting, LED lighting industry in 2012 will certainly be eye-catching than Mayan prediction, let us wait and see.