Self-driving cars, next-generation displays, and ubiquitous connectivity...all of this is no longer only in the vision of the future. Texas Instruments has been working hard to make these dreams a reality.
This year marks the 50th year of TI's participation in the International Consumer Electronics Show (CES). Over the past 50 years, TI's revolutionary products have inspired designers from generation to generation. TI is committed to helping designers continue to break through the technological limits of the next generation of products, moving our lives toward safer and smarter.
The 2017 CES is no exception. Designers will have the opportunity to learn more about TI's cutting-edge semiconductor technology and system-level expertise in automotive and consumer electronics. Let us now take a look at CES 2017 Preview!
1. Exploration and inspiration about the future • What is the next generation of display for automotive and consumer electronics? Mr. Kent Novak, senior vice president and general manager of TI DLP® products, will be unveiled at CES. Kent will discuss the future of MEMS-based displays with attendees and present an overview of the current display market, the need for richer colors, clearer and brighter displays, and how to go from wearables to cars. Terminal application technologies such as display (HUD) are available to meet these needs.
· It is predicted that the Internet of Things (IoT) will become a trillion-dollar industry. The number of connected devices on the market is growing at an alarming rate. Developers, manufacturers and makers will gather at CES to discuss topics such as IoT's future trends, consumer needs, and how to meet these expectations. Mattias Lange, Product Line Manager for TI Wireless Connectivity Solutions, will also share.
2. Experience the exciting new automotive worldAdvanced Driver Assistance Systems (ADAS), such as panoramic surround vision, camera mirror systems, and driver monitoring applications, are evolving as consumer demand increases. Visit the website to learn how TI's TDA family of processors can shape the future of these designs.
• Head-up display (HUD) technology effectively enhances the driver's visibility by providing the widest field of view and the ability to display information in any weather, temperature or extreme conditions. The augmented reality provided by TI DLP® technology benefits drivers and OEMs.
Immersive audio quality is critical to a rich in-car audio experience and an important condition for driver notification and in-vehicle intelligent communication. TI audio products deliver dynamic quality without sacrificing space and power consumption in automotive applications, home entertainment and personal electronics.
3. Connect the way of life through new ways As one of the award-winning products of the 2017 CES Innovation Awards, TI's USB type-c, Power Delivery 3.0 controller is the industry's smallest controller that enables power and data transfer between personal electronic devices through a single connector.
· Cloud connectivity is growing, and developers are constantly looking for new ways to connect consumers to the cloud. TI's upcoming technology will help developers more easily design cloud-sensing applications for residential, building and factory automation applications.
· The coexistence of low power consumption and connectivity is a top priority. From 3D transit time functions for robotics and building automation to energy harvesting and battery management innovations that extend drone flight time, TI will showcase how to connect technology applications with the lowest possible power consumption.
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