People are looking forward to the Motorola brand because the company retains a “I don’t like†aristocratic temperament. In an era when the phone "grew more like an iPhone and sold better," Motorola disagreed, and we saw the Moto X series' iconic arc-shaped backboard capturing the hearts of many technical men. Chen Xudong, the boss of Lenovo’s mobile phone business, proudly stated in a press conference that there are only two kinds of mobile phones on the market, one is the “flat†like the iPhone, and the other is the curved shape of Moto.
However, the new Moto Z series gave up its previous design language and returned to the "flat" style of the iPhone. This can be said to have been hit, it can also be said to be a reaction to the market. Chen Xudong said that the previous handset design style was actually very comfortable to hold, but Chinese consumers did not buy the phone so thick, so first let the user willing to take the phone. After the truth was told to the engineers of Motorola, they understood that they had made the thinnest mobile phone in the world.
Chen Xudong cited another example. The fingerprint identification key on the Moto Z phone is square. Other phones on the market are round or oval. Motorola's engineers wrote a few pages of PPT to explain why he made a square. The basic reason is that the recognition rate is high and the recognition speed is fast. Regardless of the shape, the part that actually works is a square.
Chen Xudong said that Motorola engineers are people who are extremely eager to pursue technology. They are talking by technology and this culture will not change. I want to convince them to speak up. Unlike our own, leaders have to say what they have to do.
"You can say that they (Motorola engineers) are very pedantic and they are very unfocused on the market. This is right. But once he has corrected the market, he quickly becomes extremely productive. (We associate) It is not to distort their culture. Instead, they will adjust their culture more in line with the market and develop products."
This Moto Z mobile phone's main "modular design" is the ultimate embodiment of the engineer's culture. In fact, a more accurate description of the "expandable" mobile phone is not the same concept as Google's Project Ara. Instead, it is exactly the same way that the iPad Pro is connected to the keyboard through contacts. (How no one says that the iPad Pro is a modular tablet computer).
Before Motorola had a lot of attempts to expand the phone. For example, when the Atrix 4G phone was plugged into a dedicated Laptop Dock, it became a Linux computer. This time, Motorola has played "expansion" even harder. It's not so geek. Yang Yuanqing said that two years ago, after completing the acquisition of Motorola's mobile phone business, when he saw the project, he was first "shocked and touched" by the sound effects of the "Mooney" accessories. He wanted to bring this project to the market, so he put forward three requirements:
The phone itself must be the best. Compared with the flagship of other families, it must be the strongest.
"Module" connection to be easy, smooth and stable
Each module partner, "every top" must be a good brand
From the final result, Moto Z completed the concept of YY (Yang Yuanqing English nickname). In particular, the second point is that connecting to “easy, smooth, and stable†is of great significance to consumers. “MoMo†is a clip-on battery that sells for $499 but has a capacity of only 2000 milliamps. A reporter at the scene asked that mobile power at 10,000 mAh only sold 69 yuan. Why did you dare to sell 500 yuan? Lenovo's response is "We bring you an elegant experience, do not pull the power cord, do not use the other hand holding the charging treasure", this experience does not belong to everyone, but at least bought Apple's official back clip battery People will understand.
At the press conference, there was an important content on the PPT. Lenovo said that they promised that these expansion accessories could support "three generations of products." This means that Lenovo is willing to spend a few years trying to build its own accessories ecosystem on the scalability of mobile phones. This sentence, in fact, is for hardware developers.
Perhaps, a few years later, the expansion of mobile phone accessories ecology will become a great idea like the App Store. Maybe not, but at least Moto offers a more elegant approach to battery expansion.
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