Saying goodbye to "severe cold" in 2017, Chinese color TV companies will hold high the banner of AI (artificial intelligence) this year, and open up new development space.
The World Cup in 2018 will be the "big year" for the color TV industry. On February 5th, TCL Group signed a football superstar Neymar as the image spokesperson. Hisense is the official sponsor of the Russian World Cup. The 30-year-old Skyworth is also brewing big moves.
Among the top ten global color TV industry, Chinese companies have taken up four seats. From the perspective of brand shipments in 2017, TCL and Hisense are the third and fourth places in the global color TV industry respectively, and Skyworth and Haier have also entered the top ten. However, Samsung and LG are still the two "big mountains" in front, and Sharp, who has been "powered" by Foxconn, is also actively attacking. Can Chinese companies win the World Cup for color TV?
At CES in 2018, Skyworth demonstrated its self-developed AI image quality chip with super 4K supplementation and other functions. At the same time, its smart family has two display areas: one is based on Google Ecology, mainly facing the North American market; the other is based on the ecology of the Chinese market, also access to Skyworth refrigerators, air conditioners, washing machines, etc., including various TV peripherals. product.
Wang Zhiguo, dean of the software department of Skyworth Group R&D Headquarters, accepted an exclusive interview with CBN during the CES period: “The AI ​​of China's color TV is a big trend, from the partial use of AI functions to the complete abandonment of remote controls in the future. The future TV will have a nose, There is a face-like, person-like anthropomorphic product. Skyworth's artificial intelligence layout will carefully choose partners, breakthrough innovation, the focus is to truly abandon the remote control, improve, improve and facilitate the use of smart TV services. â€
Talking about the blueprint for the development of artificial intelligence, Wang Zhiguo revealed that Skyworth is expanding its refrigerators, washing machines, air conditioners and other home appliances business based on the advantages of TV sets, and has basically completed the layout. In the next step, Skyworth extends to the content on the one hand, and extends to components, small household appliances and even kitchen and bathroom products on the other hand. They are automatically connected to the TV to complete the expansion of the family entertainment and family service system.
Huang Hongsheng, the founder and founder of Skyworth, has expanded the smart car business. Wang Zhiguo said that Skyworth hopes to extend from smart homes to smart travel. After the unmanned technology is mature, the car does not need to spend the effort to drive in the future, freeing up time to enjoy audio-visual entertainment services in the car. "This is all together and constitutes the blueprint for the development of Skyworth AI."
In line with this, Skyworth's cool open system has expanded from a smart TV operating system to a smart home operating system. “When consumers buy our TV, they can buy the products that match our TV on TV to form a smart home ecosystem.†Wang Zhiguo said.
Hisense is also "ambitious". On January 31, 2018, Hisense released the VIDAAAI artificial intelligence TV system in Beijing. Wang Zhihao, chief scientist of Hisense Group, believes that the combination of artificial intelligence technology and smart TV enables TV to have the ability of speech recognition, image recognition, natural language processing and machine learning. Based on the foundation of big data, TV has the user's "thinking ability". And "learning ability."
In Wang Zhihao's view, smartphones have penetrated into audio-visual entertainment, transportation, knowledge education, smart home, life services, information inquiry, personal assistants, etc., but "smart TV coverage of life scenes is less than 10%", covering only audio and video Entertainment, knowledge and education.
To this end, Hisense is building an open ecological platform for artificial intelligence TV. VIDAAAI artificial intelligence system will open up 34 categories of services, hundreds of mainstream life scene services, TV is no longer a simple audio-visual service, take-out, translation, taxi, hotel, ticket booking, shopping, encyclopedia question and answer and other mainstream life services Can be implemented on the TV side.
TCL also has a layout. Wang Cheng, vice president of TCL Group and CEO of TCL Multimedia, admitted in a color TV industry summit in January that fragmentation has brought great impact on the use of TV. The TV's operating rate has dropped and the TV boot time has dropped. "TV has become a time to compete with other devices. From this perspective, TCL's competitors in the domestic market are not Hisense, nor Changhong, it may be mobile phones, WeChat, today's headlines."
Wang Cheng believes that "artificial intelligence brings more personalized application scenarios, which will significantly improve the user's stickiness to TV. TCL uses artificial intelligence small T image, so that the more the TV accompany the user, the more understanding the user. In the future living room, bedroom , toilets, bathrooms, kitchens and other scenes, there will be TV or display space, it will bring more scene-based services. These scene-based services, if it can really help consumers solve some problems, I believe it is industrial New opportunities."
At present, TCL Multimedia (01070.HK) has completed related asset restructuring, which will expand from color TV business to mobile phones, home appliances (air conditioners, washing machines, refrigerators) and smart speaker business, and changed its name to "TCL Electronics Holdings Co., Ltd." by TCL Group (000100.SZ) Holding 52.52%, it is planned to be an international TCL brand consumer electronics terminal industry group. This has laid a foreshadowing for the application of the TCL color TV business to expand the smart home scene.
Overseas expansionLeveraging AI, China's color TV giants not only focus on innovative applications, but also hope to accelerate the expansion of overseas markets.
Interestingly, at the CES in 2018, China's color TV giants, which are actively expanding overseas markets, have quietly "stationed" under different intelligent ecosystems.
For the intelligent speech engine, Skyworth chose Google Assistant, and Hisense chose Amazon's Alex. TCL has been working closely with Roku, a US streaming media service provider.
Wang Cheng said frankly that the big screen of smart TV can better interact with people and is a new entry point for a more ideal smart home. But there is not enough intelligent voice control, and there needs to be an ecology. TCL will choose the development direction that suits its own interests. "Including Alex and Google can also cooperate."
Wang Cheng believes that the Chinese market has entered a mature period and there is a lot of room for overseas markets. In developed markets, Chinese brands have not yet entered the mainstream, and TCL is just getting started in the US market. Many developing country markets, such as Southeast Asia, India, and Africa, have a large demand for small and medium-sized TVs, and Chinese brands have great opportunities.
In order to establish a more global and younger brand image, TCL Group announced in February that it officially signed the international football superstar Neymar as the image spokesperson, hoping to continue to expand market share in the World Cup.
Hisense signed in 2017 to become the official sponsor of the 2018 Russia World Cup. In November last year, Hisense acquired a 95% stake in Toshiba's color TV business for about 798 million yuan. Zhu Xi, deputy general manager of Qingdao Hisense International Marketing Co., Ltd., told the First Financial Reporter that he expects Hisense Group's overseas revenue to exceed domestic income for the first time in 2017.
Zhang Bing, research director of IHS China, believes that after Hisense acquired Toshiba, it can expand its market share in Japan and North America, and acquire Toshiba's technology on 8K and OLED TV. The dual-brand operation will help Hisense truly become a global brand.
Samsung, LG, and Sony have demonstrated the latest products and solutions in the direction of artificial intelligence and Internet of Things on the 2018CES. The industry believes that Chinese companies need to develop at a faster rate to narrow the gap. Even in China, the world's largest single color TV market, the high-end market needs to continue to overcome. For example, Skyworth has ranked first in sales in China's OLED TV market, but there is still a gap between the unit price and Japanese and Korean companies.
However, Skyworth Group spokesperson Li Wei said with confidence: "As Koreans recognize Samsung and LG, and Japanese recognize Sony, the Chinese will definitely recognize local high-end brands in the next five years."
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