China Semiconductor SMEs Entering the Crossroads of Development

The thirteenth Hi-Tech Fair was over. During the exhibition, the reporter visited more than a dozen domestic semiconductor companies. The deepest feeling is that these companies have developed to a new stage and are moving from the first-class domestic to the world-class.

Chairman Zhang Shuguang of Guangzhou Panyu Audiville is the most representative. He said: "We are currently the largest piezoelectric ceramics manufacturer in China, covering almost the entire industry chain of piezoelectric ceramics. Our main competitor is now an international giant like Murata."

"Of course, there is still a big gap between us and Murata, but most of our products have reached or exceeded the product quality of 85% of Murata's similar products. The price is only 60% of them, and they are still competitive in the market. To a certain extent, it replaces the products of international manufacturers.” Zhang Shuguang emphasized.

Technological Progress Lays Competitive Advantage Many small and medium-sized semiconductor companies in Shenzhen have already achieved the first place in the country. Their competitors have changed from domestic companies to international giants. Odway is just one of them.

Generally speaking, these “domestic firsts” have a huge gap with international giants in terms of scale. The annual sales of international giants may be several or even several hundred times that of these companies, but these companies are in some The single-class technology that excels at is not inferior to the international big factory.

Xiao Xiaoyu, general manager of Chenyu Electronics, told the reporter: “Our company is the first company to propose a double circuit-type circuit protection device and has applied for a patent. Although our scale is not large, we now have annual sales of about 50 million yuan, but We have technical advantages and are not afraid of competing with foreign counterparts. We also have the advantage of being able to achieve a balance between cost and technical functions. Now Midea, TCL, Skyworth, etc. are all our major customers."

It is precisely because of technological breakthroughs that these companies have had the ability to challenge the international giants. Moreover, when these enterprises develop to such a level, they also pay more attention to the internal management of the enterprise and expect to ensure the further development of the enterprise through the establishment of a sound modern system.

In the short term, taking follow-up is of course. In terms of overall strength, there is still a big gap between these robust SMEs and international companies. It is also not wise to blindly compete with any of these giants for positive competition. Therefore, more should be based on more or less to fill the market gap that international companies can not meet.

“Our new HBS series hybrid servo drive system launched this year is a hybrid between conventional stepper motors and servomotors. It is the first of its kind in China. Japan’s Dongfang Motor also produces similar products, but our prices are lower than they are. The performance can reach at least 80% of their similar products, and can substitute for Japanese products in many environments.” Yu Weiwei, deputy director of the market planning office of Raytheon Intelligence Drive Division, told reporters.

This follow-up strategy of domestic companies has actually brought considerable pressure on international companies.

Ou Dak Market Department Lian Jianjun said: “When we compete with domestic companies for orders, we often encounter domestic companies with slightly lower product quality than us, but the price is much lower than ours. Many domestic customers to save costs We chose to change the products of domestic companies. This makes us feel pressured."

In fact, in addition to enterprise-scale domestic companies that need to be further developed, there is a need for further development in management and other soft power.

Leng Jianjun said: "Japanese companies still have advantages in management. After all, the development time is far more than that of domestic companies. The various management systems have been very sound.

China Semiconductor SMEs Enter the Crossroads of Development . Hc360. Com 2011 Nov 25th, 2011 09:47 In the grid, domestic companies still need a long time to catch up. ”

These international giants also attach great importance to the Chinese market and also face up to the competition of Chinese companies.

Mr. Mizuho, ​​marketing manager of electronic components trade (Shanghai) Co., Ltd. of Omron Electronics Group (Shanghai) Co., Ltd., said: “China is a very important market. We have always expanded our investment in China in recent years. Of course, Chinese companies have also developed very rapidly. The strategy is to use technological advantages to focus on emerging markets, such as new energy and the Internet of Things.

Seize the opportunity to break through the development bottleneck In addition to continuing efforts in technology research and development and management, domestic SMEs must compete with international giants, and they must also grasp the fleeting market opportunities and achieve leapfrog development.

Zhu Xi, Sales Engineer of Sunlord Electronics Marketing Department, told reporters: “In order to develop rapidly, we must seize certain market opportunities. For example, this year’s earthquake in Japan caused many Japanese companies to stop working and took advantage of our rapid response to increase production and win some of them. Market. The recent flood in Thailand also gave us some market opportunities to replace Japanese products."

Now Sunlord Electronics has successfully listed on the SME board in Shenzhen and has maintained a double-digit growth rate in the past two years. This is also inseparable from its ability to seize opportunities.

For SMEs to make breakthroughs, focus is also essential.

“Our company has always focused on the small and medium power industrial signal isolation transmitter market. All products are developed in depth around this market. Through continuous technology accumulation, our power supply product quality has been continuously improved, and the market acceptance Very high." Guangzhou Jin Shengyang FAE Feng Qizhu said.

There are many companies that specialize in such as Jin Shengyang. Most of them focus on certain products, do not distract themselves, and do their best in specific market segments. It is small and strong.

These individual breakthroughs will gradually drive the development of the domestic semiconductor industry as a whole, and when it comes to leading companies like Intel and TI, it will be the time for the Chinese semiconductor industry to take off.