[PConline Talk] Tomorrow is Children's Day. At the age of curiosity, every child who is like Xiao Bian, smart and dynamic, and has good hands-on ability (you can't face even Xiao Bian?) are all producing electrical appliances at home. Over interest. Every time I see Daddy moving in a big box from outside the door, it's the happiest time for us, because there are new toys.
I still remember when I bought the first VCD at home and connected it to the old Konka TV. Once I turned on, I could see the familiar star (Fan Wei, ha ha ha ha) thumbs up. That year's Children's Day, Xiaobian first bought a set of Jack Altman's CDs. I also remember that at the time of elementary school, I accidentally flipped to the old man's possession of a "undescriptive" disc at the bottom of the cabinet, and then watched in undaunted manners in front of her mother. The last two people were left unhappily and fled.
The first decade of my life and the second decade of my life went through so unknowingly that some of the household appliances in our homes have been retired or even retired for several generations. Some of them are still in service and I don’t know when you Can you recall some childhood memories from these familiar home appliances?
At the end of the 1950s, the standard of living was generally low, and people recalled that year’s life. They all described it as follows: “Cultivated land depends on cattle, lighting up on oil, day after day, entertainment on the ball, this night in addition to creating humans, we also What kind of pursuit?". If the family can have one or two pieces of electrical appliances, it is a symbol of local tyrants. The modern symbol of popular folk is "upstairs, downstairs and downstairs, electric light telephones."
In 1958, Shanghai Hongyin Radio Equipment Factory, Tianhe Electrochemical Plant and 9 other factories and Shanghai Wireless Electronics Technology Research Institute jointly developed China's first semiconductor radio. In the 60s and 70s, the spouse saw not the car and the house, but the “three to one ringâ€. The three turns meant the watch, the bicycle, and the sewing machine. The ring was the radio. The famous brands at that time were Red Star, Red Light, Panda, and Philips abroad.
Semiconductor Radio during the Cultural Revolution
As an important property in the family, the radio is also a dream that many people have dreamed of, but can not afford high-tech products, then the young people also popular DIY installed, but they are not equipped with electronic computers, but semiconductor radios. The radios of that year were big. Today, radios have already been integrated into other products such as mobile phones and cars. Individual radios can only be seen in the hands of older people.
In the 1980s, reform and opening up brought rapid economic growth and rapid improvement in living standards. Three rounds of that year were gradually replaced by new “four majors†such as color TVs, refrigerators, washing machines, and air conditioners. Uncle Xiao Bian married when he bought a small color TV set of the Panda brand. It was not until occasionally opened in the year of 2002 that it could still be used, but it was later lost because it took up the place.
The famous TV brands at that time were peony, leap, triumph and so on. However, they had already lost their former prestige, and some were still active in the rural market. Some of them have already fallen into the historical river along with the declining traditional household appliances industry.
Panda TV
Panda TV was the first TV brand to have a complete LCD industry chain. Now it is still able to find products for sale on the Internet. Although products such as smart TVs and cloud TVs have been launched in the past few years, they can no longer reproduce the same year. Brilliant.
Peony TV
Peony used to be a banner of Beijing's home appliances. It won the "Golden Bridge Award for best-selling domestic brand-name goods" for the 4th consecutive year between 1992 and 1995. Due to poor management, the sales of Peony TV have plummeted since 1996. By the 21st century, the market has been hard to find.
Leap and Kaige won a good reputation in the market with revolutionary actions such as on-site service. In 1996, the production of the Shanghai Radio IV Factory, which was a leap forward and the triumphant song, failed to transfer the trademarks of Leap and Kaige. So the product became a swan song. For nostalgic people, it should be more collectible.
Skyworth OLED Organic TV S9-I
Today, the domestic TV market has long been dominated by brands such as TCL, Skyworth, and Hisense, but in the past two years, LeTV and other Internet TVs have risen rapidly.
The first domestic refrigerator was developed by the background snowflake refrigerator factory. The refrigerator was not so fancy in the past. All of them were all four-squares, and the more popular one was the green paint. Xiaobian rural home had a snowflake refrigerator. In service, but it is estimated that many of the parts are not the same as the original.
Snowflake brand refrigerator
Entering the 21st century, the market competition has become more intense, and many domestically-made old brands have faced a crisis of survival. In 2002, Snow was taken over by Hisense and slowly disappeared in the market. There are also famous ancient bridge air conditioners.
Guqiao Air Conditioning
The mid-late period of the 1980s was the era of ancient bridge air-conditioning, annual output of air-conditioning more than 300,000 units, the product has five series, more than 60 varieties and specifications, the market share ranks the forefront of the domestic industry, but also exported to Eastern Europe, China Asia and Central and South America. In the course of more than 20 years of development, Guqiao Air Conditioning has repeatedly been rated as a brand-name product in Beijing. In 2004, Old Bridge Air Conditioning officially announced the suspension of production.
At that time, the more well-known air-conditioning brands were Chunlan air conditioners. In 1973, the first Chunlan air conditioner was born. At that time, Taizhou City Radio Factory No.9 (one of the predecessors of the Chunlan Group) developed and produced the first CKT-3A window type air conditioner in response to a Shanghai unit's order request. In 1989, Chunlan produced nearly 100,000 air conditioners a year. Its production, sales volume, profits and taxes all topped the national air-conditioning industry. The following classic advertisements also came from that year.
Chunlan Air Conditioning Classic Advertising
Although Chunlan air-conditioning is not as famous as it was in the past, it is still active in the market. In 2014, it also released home air-conditioning products such as Chunlan IOT air-conditioner, second-generation Haze-free air-conditioner, and energy-efficient leader air-conditioners.
80's brands like to use flowers to name, such as washing machine Narcissus, peony, white chrysanthemum, kimchi and other brands, Xiao Bing home in the northeast, the more famous local is the Changchun washing machine factory and a Japanese company launched a Cranberry washing machine in cooperation. According to Xiaobian's father, many friends around that time would buy this brand.
Clivia washing machine
Due to slow technology upgrades and poor quality, the life of the Climax washing machine is also relatively short lived. Quoted Baidu Post Bar on a netizen's narrative: "Let the factory did not think that Clivia did not bring more luck, a few years after the closure of the washing machine factory, Clivia washing machine disappeared from it."
In addition to these four major items, tape recorders or tape recorders also replaced the status of radios of the year. The most popular advertising phrase in the 1980s was "Yanwuyan dance and a song to a sentiment." In 1982, the Yanyan tape recorder was The domestic one shot. In the following years, “Yanwu Dance†developed through its highly creative image to become the most famous audio brand in China.
Yan dance tape recorder classic advertising
In the early 1990s, as the recorder products were gradually replaced by emerging products such as CDs and VCDs, the tape recorder market shrank dramatically. Due to the lack of timely transition, it still produced only one kind of products for the tape recorders. Yan Wu quickly fell into a crisis and finally officially announced the suspension of production in 1996.
When the market was not so open, almost all household appliances were from state-owned power plants, and the information dissemination was far less smooth than it was today. Apart from TV commercials, people’s understanding of home appliances mostly came from people’s mouths. According to legend, the history of these brands can be described as: its prosperity is also Burgundy, its death is also ignorant. After the market is open, on the one hand is the influx of foreign brands. On the other hand, due to the rise of new domestic brands, consumers have more choices. Under the fierce competition environment, those veteran who can’t react in time can only be Discarded by the times.
Before the 1990s, people’s demand for household appliances was mainly dominated by household appliances and white goods that could greatly improve their lives. By the 1990s, these demands were basically met, and qualified people began to pursue higher quality. Life, home appliances have long been not limited to that "a few big pieces", more and more different types of home appliances into our lives.
Guangzhou Light Group Co., Ltd. was established in 1956. The products it operates include household appliances, clothing shoes and bags, general merchandise, food, sports goods, hardware machinery, and mineral resources. Its more classic home appliance brand is the "triangle brand" rice cooker and "diamond brand" fan.
Triangle brand rice cooker and diamond brand fan
Among them, the “triangle brand†rice cooker is a well-known trademark in the country, and its market share in the country ranks in the front row. “Diamond Brand†household appliances are recommended export brands by the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products. A few years ago, at the time of enrollment at Xiaobian University, at the grocery store near the school, the Diamond fan was still the most mainstream choice for students.
Diamond Dr. KJ750 Air Purifier
Compared with those who have passed away, the "diamonds" and "triangles" lighted by Guangzhou are still mixed, and at the AWE (China Household Electrical Appliances and Consumer Electronics Fair) in March, we can still see the light out of Guangzhou and " "Diamond" figure, diamond has recently introduced some air purifiers.
Xiao Bian's family purchased the Xianke VCD at the time. Although it is not used, it can still be used! In 1992, when Deng Xiaoping was on a southern tour, the only state-owned high-tech enterprise inspected in Shenzhen was the first division. Nowadays, VCDs and DVDs with CD-ROM media have basically been eliminated, but we can still search for audio products and mobile CD players on the Internet.
Senko VCD
When we talk about VCD, we must mention Jackie Chan's "Love" VCD. In the late 1990s, "Love VCD" was popular in the north and south of China. It was once one of the most successful brands in China's home appliance industry. Aida was also a brilliant example of private enterprises at that time.
Love More VCD
Also did not escape the "claw" Jackie Chan on April 17, 1999, one of the Adolescent shareholders in the "Yangcheng Evening News" published a "shareholder authorization statement", the love crisis broke out. After the outbreak of the love crisis, Hu Zhibiao was forced to resign. In April 2000, Hu Zhibiao was arrested on suspicion of economic crimes. Subsequently, Aida Trademark was auctioned and Aida Company went through a complete failure.
After entering the 21st century, personal computers have become rapidly popularized. Because the operation is more convenient, many people began to use PCs to play VCDs. Although slightly off topic, Xiaobian still has to mention this classic software, Hero Super Hero.
Hero Super Jieba
VCD discs are easily damaged, and once they are slightly scratched, they can cause severe play jams. The super error correction's super error correction ability is so terrible that some discs that have been completely unplayable in the VCD player can still be played through it. Xiao Bian then used Super Jieba 3000, Super Jieba 3000 Hero Edition, and Super King V8 these three versions.
Xiao Bian most impressive, still from the elementary school has been used to graduate from the junior high school "golden card" repeater, repeater and Oxford Dictionary is the necessary equipment for learning English. In addition to the tapes used in the teaching materials, Li Yang's Crazy English and the latest English International Phonetic Alphabet were also used in the reading machines.
Gold Industry Repeater
Searching for the past is an interesting thing. Summarizing the past allows us to better cherish the present and future. In the last two years, the economic downturn has made it difficult for home appliance companies. Giants such as Toshiba have already sold their white electricity business. .
Zhang Ruimin, Chairman of the Board of Directors of Haier Group, said: "There is no successful enterprise, only the era of the enterprise. All companies must keep up with the pace of the times in order to survive, but the times change too quickly, so we must constantly challenge ourselves and overcome self." If we cannot keep up with the pace of the times, we can only become the "classic" in the minds of consumers.
So are these appliances exposed to your age? Which appliances did you spend with your childhood? I am the sea, we see in the review area!
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