Can it be? Irrevocable? Household appliances companies who are still "gambling policy"

A business person from a home appliance company in the countryside in Zhejiang complained to the China National Grid that “those large companies are simply too abhorrent, and they simply do not give us the space for these companies to survive.” The indignant corporate source stated that although there are still The market competition rules for the home appliances to the countryside policy, but some companies can still use unconventional competition to squeeze their living space.

On the other side, China National Grid has heard another voice. Some people of well-known household electrical appliance companies known for their thunder-hungry market execution hope that “three or four levels of market can quickly return to a purely market-driven competitive environment. Instead of relying on the competitive situation of policy forces in the past two or three years, this person believes that industrial policies have made some small and medium-sized enterprises "rejuvenate". However, for those big companies, they cannot reach their "full possession." "Competitive" market purpose.

Two mentalities, then who is still looking forward to the policy, who is still full of "gamble policy" mentality?

For the deep motives of companies with these two opposite attitudes, Liu Heqing, a senior observer of the home appliance industry, analyzed with the China National Grid that after three years of policies (mainly referring home appliances to the countryside), those big companies have already obtained capital and market levels. In-depth development, those small businesses have bathed in the "sunshine" brought by the policy. The difference between them is: "For those big companies, they benefit the most from policies, but if there is no policy law, they feel themselves. It's more like a wild horse that runs off and runs more cheerfully; for those small businesses, they want to get more 'sunshine'.

Huang Zhihua, director of Chigo Air-Conditioning Public Relations Department, told China National Grid that “policy is only a icing on the company’s cake”. According to Huang Tonghua, in the current situation, there will be no mentality for big companies to have “gambling” policies.

A related person in charge of a second-tier and third-tier white-electricity company also expressed the same view to the China National Grid. The person thinks that “For a growing company, policies cannot help them gain an advantage in the industry”.

For this reason, if some companies still look forward to the miracle or opportunity of the policy, those prophetic companies have begun to follow the rules of market competition. It is reported that brands including Haier, Midea, Gree, Galanz, etc. have started to rectify the marketing platform, operation mechanism, and management system, as well as the multiple layouts of channels and new businesses.

Liu Heqing said, “The corporate prophet is a survival instinct, and the smart company's 'Spring River Plumbing Duck Prophet' is very capable. Those large electric companies often have a clear judgment in the market situation”.