According to reports, MWC launched the next day, if you pay attention to this industry or this conference, then naturally know that Samsung updated the flagship series S9, Sony pushed the "full screen" mobile phone, Huawei pushed the full screen touch notebook and Nokia The "big banana" phone. This is one aspect of MWC's attention, which has opened up the flagship of mobile phones in the first half of each year. Let's take a look at the relevant content.
Of course, like CES, there is another layer of meaning: revealing trends in the future. For this year - before the 5G has arrived, it opened the "post-full screen era."
Post-full screen era
First, 5G seems to arrive earlyOf course, the beginning of the story should be left to 5G, which naturally cannot circumvent Qualcomm. In the past two days, Qualcomm first announced the launch of the "Jianlong 5G module solution", and later launched the 700 series of high-end positioning chips. Among them, the 5G module solution, as its name suggests, is a 5G module solution that covers digital, RF, connectivity, and front-end functional components. The benefits are also obvious: it can help OEMs quickly integrate and commercialize 5G technology.
At the same time, more than Qualcomm, MWC2018 eve, Intel showed 5G new commercial applications: the world's largest 5G technology successfully demonstrated at the PyeongChang Winter Olympics in 2018. Huawei announced the launch of end-to-end 5G commercial products in 2018 and the introduction of Kirin chips and smartphones in 2019.
In addition to the above three, well-known manufacturers with 5G technology on MWC include, but are not limited to, Samsung, MediaTek, Spreadtrum, and ZTE. If the famous operators from all over the world are included, the list can be more than doubled. Suddenly, this is a glimpse of the wind.
Second, the need to see the steel needs
The significance of 5G lies in faster network speed, lower latency, and more available frequency bands. If you bring the above features into mobile devices and the reality experience, you can probably understand that you can watch the members in the multi-devices at home. 4K film source, and even 8K virtual reality device in the future; using low-power multi-band low-latency, the devices in the home can be all IoT and controlled by each other; because of low latency, automatic control of high-speed devices becomes possible.
If the above scenario cannot be achieved because the mobile phone is not upgraded to 5G, then you will naturally choose to change the mobile phone. This is the main reason why we define 5G as steel. It does not provide visual change like a full screen. Without it, you have to live. There is a threshold between "smart" and "smart".
However, "visible" and "touched" are destined to have a long way to go. Some agencies expect to have 5.8 million 5G devices in 2019; in 2020, 5G smartphone shipments will reach 9 million. Obviously, even by 2020, the 5G market share will still not be able to match the market share that matches the current vendor enthusiasm. Among them, the difficulty of R&D of 5G itself, the time from the network environment to the hardware upgrade is a problem, and the upgrade of the IoT family also needs time for the user to replace the product.
Third, it is doomed to some embarrassing "post-full screen" eraTherefore, looking at the development of mobile terminals in this context, it is doomed to be somewhat "devious." Ming knows that the next device climax is destined to occur in the 5G era in the next 2-3 years, but at the same time as the secret power, it is necessary to provide consumers with new stories in the past two years.
This classic case happened once last year: mobile phone manufacturers colluded with a full-screen story. Tell the user when there is no hard need to change the phone. "This will increase the face value of the phone a lot." So thousands of trees and pears bloomed - the full screen from the beginning of last year Samsung S8 widely available, and then to the millet MIX 2 mass production strike, iPhone X million yuan pricing, the end of the year, all price segments are "conceptual" popular, although some Not very comprehensive.
Such a story will continue this year. For example, Sony has changed its own products and finally became a member of the comprehensive screen family. Although vivo did not officially launch a mass production flagship on MWC, it has a screen ratio of up to Ninety-eight percent of the concept phone vivo APEX still attracts a lot of attention. Even Nokia, which had been slower than the market, has launched a full-screen new machine.
After the full screen is popularized, it is the first task of the post-full screen era to choose a more "real. comprehensive product" or "true. stay in the sea screen". However, the drawbacks of this situation are also there - the advancement of screen technology + fingerprint technology is not high for the OEM era. With the breakthrough of technology, the popularity of this program will be quickly followed up - you also have me, and eventually become a passerby.
Of course, this road is destined to go on. If we have to categorize it, we will call it the “post-full screen era†for the time being.
Fourth, take pictures? Game phone? Mining requirements in segmentation areas
Nubian game concept mobile phone
However, there are still many people who are unwilling to simply press the screen. From the second half of last year, it seems that the "mobile phone is comparable to the SLR" is no longer a pseudo-proposition. The dual-lens, AI scene recognition, big data beauty, and backlighting are also clear. Photographing and the artistic interest hidden in it are further explored.
So this year, you can see the Samsung S8 upgrade Samsung S9 put the biggest selling point on the night shooting and high frame rate shooting; the technology house Sony not only has a high frame rate of 960 frames per second, but also 4K+HDR video recording. Of course, in the second half of last year, the slogan of various manufacturers in taking pictures was also a big one.
In addition to the mainstream voice, we can still look at some other attempts. Nubia has exposed a mobile phone with a four-fan on this MWC - you can think of it as an upgraded version of the "King glory custom mobile phone" and "Eating chicken artifact mobile phone" in the second half of the year. This is behind the mobile phone manufacturers' small predictions and careful machines for "popping in the mobile game field."
Written in the end: after the full screen era
According to the latest report released by International Data Corporation (IDC), global smartphone shipments in 2017 were 1.46 billion units, down 0.5%, the first year-on-year decline since the launch of smartphones. This is the inevitable development and the early warning of the new wind. As for the time and answer, it is naturally 5G.
Before this, new needs and concepts are what mobile phone manufacturers are happy to chase and explore. However, in the face of a saturated market, the premise of innovation and testing must be steady and steady. Among them, "true. Full screen" and "killing the entry SLR" are undoubtedly the theme of this year. It is particularly cautious to test the new field in a small area.
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