A fair and professional quote for you to win more customers

Quoting seems to be a very simple matter, like selling something, who will not? This is not true, a fair and professional quote, maybe you will win more customers for you. The quotation is too high and will scare guests away; too low and suffer losses.

How to make a fair quote? Quotation should also pay attention to "skills" Before quoting with customers, you must first compare your own products and prices, major target markets, and peer products and quotes. Then try to understand the customer's situation from many aspects as much as possible, this will help you to make a targeted quote.

For example, if a guest asks you for an inquiry, you should try to find out which city is in which country, and whether it belongs to the target market of your product through multiple channels. This customer’s main product range and sales method is wholesale. Retail is still a mail order. Large customers are still small middlemen, customers' purchasing ability and sincerity, customer's awareness of products, customer habits of different regions, etc., and then targeted quotes, namely "personal quotes".

If it is a large customer, the customer's purchasing power is stronger, you can properly report the price higher, but on the contrary low; if the guests are very aware of this product and price, it is recommended to use "contrast", highlight the strengths of their products, peer Disadvantages. The price is close to the reserve price, and the guests are “caught” from the beginning; if the guests are more straightforward and do not like to negotiate with you, you’d better show your own cards from the very beginning so as not to report high prices. Guests scare away.

If guests are not very familiar with the product, you are more enthusiastic about the use of the product and strengths, the price can be reported a little higher; if some guests are particularly sensitive to the price, every minute and every minute should fight, and the guests have taken a look at your For products, you must have enough patience to fight a “psychological warfare” with your guests. Ask or try to figure out your target price and see how much you can give. Compare the difference, like the buyer’s target price is USD13, and the price you can afford is USD14. You'd better quote USD15. The counter-offer can be divided into multiple steps. It's like letting you get a little more than USD0.5, letting the customers see the wish, then USD0.25, USD0.10, USD0.15, but not one step. In place, but should be steady and steady, let the guests slowly taste the sweetness, see hope, but also through hard work to obtain, so that the guests finally have a feeling of winning. Why can't you directly give the buyer a minimum quotation from the outset? It is one of the reasons why the other party can easily accept the transaction. If you make a full concession before the end of the negotiation, you will not have to mobilize the buyer's weight at the last moment.

Of course, the level of product prices is closely related to the quality of the product and the relationship between supply and demand. If your product quality is relatively better, the quote must be higher; if your product is in short supply in the market, you can of course quote a higher price; if your product style is novel, it is a new product, usually quoted more mature than The product is higher.

Even if a product is unified, the quotation will not be the same at different stages due to market factors and quotas, such as oil and textiles.

In addition, the quotation should also be shared with the main transaction conditions such as delivery date, payment method, and order number, that is, not only limited to the price of a topic, but should be the interaction of other prerequisites. Maybe the customer is very serious about the delivery period. Originally, your delivery date was 35 days. The customer offered a 30-day delivery and the payment method was D/P. You can meet the delivery date of the customer if feasible. The L/C spot is based on the payment method as a precondition for exchange. Similarly, if you quote USD17.50/20' and the guest insists on USD17, you can say that because your order volume is actually too small, we can hardly meet your requirements, but if the order volume reaches a big cabinet, we will As far as possible to meet you.

The new customer sent a request for quotation. After you responded in a timely manner, it did not appear below. Is your quotation too high scare the customer, still the quotation is too low, let the customer know at a glance that you are not the expert, but do not dare to venture with you to do business? Quoting to the old customer is not easy either. He will use his own strength to push the price down so much that when you receive his enquiry, he does not know what to quote: he is too low to earn; he is too high to be afraid that he will give the order to him. other people.

How can quotation be effective? Experienced exporters will first make full preparations before the quotation, select appropriate price terms in the quotation, and use the payment terms, delivery terms, shipping terms, insurance clauses and other requirements and purchases in the contract. Home bargaining, you can also rely on their own overall advantage, take the initiative in the offer.