Following the rise of the PC and mobile platform industries, the development of the smart TV industry in 2014 was also making rapid progress. Major manufacturers and companies have successively invested in the development of the software and hardware of smart TVs. The branch of the game industry, video games, has also become a hot spot for chasing. In addition, a series of preferential policies issued by the State Council at the beginning of the year regarding the free trade zone in Shanghai and the lifting of the ban on game consoles are good news for the video game industry. The focus of various Internet giants will make the smart TV game industry more competitive in 2015.
In 2014, the number of smart TV game products continued to increase, and nearly half of smart TV software was games. Although the number of game products is the largest, the download volume is only 8.48%, which is far lower than that of video and tools. This shows that users currently use smart TVs mainly to watch videos, and game users still need to train and the quality of game products needs to be improved. At present, the game market is still in the incubation period. It is expected that with the popularity of the manufacturers and the popularity of smart TVs, the attention of game products will increase rapidly.
The handle is still the main control method
Divided by game control methods, it can be seen from the monitoring data that the number of games with handles is the largest, accounting for 51.9%, which shows that the handle is the current mainstream TV game control method. Compared with the remote controller, the handle has a better handle, and the operation is convenient and can be applied to most game controls; and the traditional home game machine has always been operated by a handle, and the user accepts a high degree.
The games that require mouse control still account for 18.4% of the total. Most of the games are transplanted to the mobile terminal. Instead of the touch screen touch operation, the mouse is used instead of the touch screen to reduce the manufacturer's adaptation to the game products. However, it is not convenient enough for the video games. The experience is poor and it is expected that the number of such games will gradually decrease in the future.
The game hall is popular and there are still hidden dangers in the future
According to the monitoring data, the download ranking of game hall products currently fluctuates relatively little and has not yet formed a stable pattern, and the market competition will be fiercer in the future.
Future development is vast, and difficulties and opportunities coexist.
At present, game products are highly favored by the market. Baidu, Ali and Tencent have all publicly released video game products and development strategies, all of which have joined the competition in the video game market; Xiaomi, Weifeng, Youle and other game companies have also participated in it;
Broadcasting and telecom operators also partially launched game platform products, focusing on the video game distribution market; capital markets have gradually begun to pay attention to video games after they have followed the mobile game. Due to the exertion of all parties, the game industry will enter a period of rapid development in the future, and the industrial structure will also be initially formed.
TV game development trend
A large number of game products, puzzle games are the most popular In 2014, the number of smart TV game products continued to increase, and nearly half of smart TV software was games. Although the number of game products is the largest, the download volume is only 8.48%, which is far lower than that of video and tools. This shows that users currently use smart TVs mainly to watch videos, and game users still need to train and the quality of game products needs to be improved. At present, the game market is still in the incubation period. It is expected that with the popularity of the manufacturers and the popularity of smart TVs, the attention of game products will increase rapidly.
Mild play has become the mainstream of the family
According to the product type, smart TV games have a variety of product types, among which the number of casual and educational products is the largest, and light games have become the main entry point. Action, chess and card games are also hot products. Simulator games are used to bring home consoles to the Android platform. Although they can meet the needs of some game users, there is limited space for future development. The game hall products can be counted as a special type of video game. It is a game platform that contains a variety of games internally. It adapts some game controllers and other peripherals. The purpose is to become a game distribution channel and the market competition is fierce. The handle is still the main control method
Divided by game control methods, it can be seen from the monitoring data that the number of games with handles is the largest, accounting for 51.9%, which shows that the handle is the current mainstream TV game control method. Compared with the remote controller, the handle has a better handle, and the operation is convenient and can be applied to most game controls; and the traditional home game machine has always been operated by a handle, and the user accepts a high degree.
The handle is the mainstream of video games
In addition, 30% of the game products support direct operation of the remote control. The remote control is a standard spare part for a TV or TV box. No additional purchase is required. The game adaptation remote control has a relatively low threshold for the user, and most of the chess and card games support remote control operation. . The games that require mouse control still account for 18.4% of the total. Most of the games are transplanted to the mobile terminal. Instead of the touch screen touch operation, the mouse is used instead of the touch screen to reduce the manufacturer's adaptation to the game products. However, it is not convenient enough for the video games. The experience is poor and it is expected that the number of such games will gradually decrease in the future.
The game hall is popular and there are still hidden dangers in the future
According to the monitoring data, the download ranking of game hall products currently fluctuates relatively little and has not yet formed a stable pattern, and the market competition will be fiercer in the future.
Gaming hall industry is a video game rival
According to the analysis, firstly, the form and content of the game hall products converge, and each product does not form an advantage, and there is a lack of quality content as a whole. In the future, it should be a priority for all manufacturers to solve the problem. Secondly, giants such as Tencent and Baidu have all launched TV games. They can use the accumulation of mobile games and will be a strong competitor for other game companies. Moreover, the promotion of game hall products mainly depends on online integrated application stores, but the current overall market for video games has not been commercialized, and the profit model is still being explored; when the market matures, game room products are likely to be integrated with integrated application stores and manufacturers. Pre-installed shopping malls may have a competitive relationship. In the future, developers should make breakthroughs to form a win-win cooperation. In addition, Radio and Television launched the TV OS system, built-in application stores and participate in game distribution, which will have a huge impact on the game market. Future development is vast, and difficulties and opportunities coexist.
At present, game products are highly favored by the market. Baidu, Ali and Tencent have all publicly released video game products and development strategies, all of which have joined the competition in the video game market; Xiaomi, Weifeng, Youle and other game companies have also participated in it;
Broadcasting and telecom operators also partially launched game platform products, focusing on the video game distribution market; capital markets have gradually begun to pay attention to video games after they have followed the mobile game. Due to the exertion of all parties, the game industry will enter a period of rapid development in the future, and the industrial structure will also be initially formed.
Game Industry Development Space
However, at the current stage of the development of video games, there are still bottlenecks and problems. The smart TV game market must seek breakthroughs in the following areas: First, quality products are the basis for increasing user stickiness. The lack of game product content will be a problem that game developers need to solve first; second, the overall performance of the hardware platform is low, and the future terminal Manufacturers can work together with chip companies to continuously improve hardware performance to adapt to the rapid development of the industry. Finally, the profit model is not yet clear. Internet companies should be the first to actively explore and develop profitable models for TV games, and open up the payment link to make the industry fast. Benign development. Recommended installation sofa butler, download address: http://app.shafa.com/
