Electronic enthusiasts' news : In the field of medical electronics, due to the high requirements on the precision and reliability of the equipment, its performance requirements for data converters are also getting higher and higher. It is necessary to ensure that medical equipment maintains data while processing information at high speed. Integrity. In recent years, TI (Texas Instruments) has gradually strengthened its advantages in the analog business through multiple acquisitions, and has also launched a series of products with unique advantages in the field of medical electronics. Recently, I was fortunate to interview Chuck Sanna, TI's high-performance analog high-speed product marketing manager and Noman Rangwala, TI's senior strategic marketing manager. They expressed some views on the trend of the data converter market and its latest technology in the field of medical electronics.
Noman Rangwala, Senior Strategic Marketing Manager, TI, Chuck Sanna, Marketing Manager, High Performance Analog High Speed ​​Products, TI
What is TI's position in the global data converter market?
Digitizer is a huge market. According to Databean statistics, the digitizer market in 2011 can reach 3.3 billion US dollars. By 2015, the ADC alone was the same as this year's entire data converter market. TI will gain more footholds in the market by gaining market share.
According to data from market research company Databean, the global analog component market has reached $ 42 billion. At the end of 2010, TI itself accounted for 14% of its global market share. After the acquisition of National Semiconductor, the market share increased to 17%. The simulation market is a very fragmented market, with 47% of the market occupied by companies with less than 3% market share. For TI, such a decentralized market is an excellent opportunity to increase market share.
After acquiring Burr Brown in 2001, TI only accounted for 12% of the global market share. At the end of 2010, TI accounted for 22% of the data converter market, that is, TI averaged an increase of 1 percentage point in this multi-billion dollar market every year for the past 10 years. TI has done a lot of targeted work in key markets: In the communications field, TI has acquired a lot of high-speed services for communication equipment manufacturers in Asia, Europe and the United States. In terms of precision, it is aimed at industrial process control and medical equipment, including ECG and medical imaging equipment.
What are the advantages of TI in the data converter market?
TI has made a lot of investment in analog in the past 10 years, for example, it has strengthened its position in the analog field through acquisitions. Ten years ago, TI's acquisition of Burr Brown was very successful. There are also some complementary acquisitions, such as the acquisition of Graychip, which adds high-speed converters for communication systems to TI's product portfolio. The acquisition of Innovative Design Solutions gave TI a good high-speed analog IP. The recent acquisition of National Semiconductor has further enhanced its rich analog products, and TI has obtained many excellent LED driver and power supply products. TI releases about 600 new analog products every year. If you eliminate the night, weekends and holidays, TI will have an average of 2.5 new products every day. Therefore, TI will always provide customers with a rich portfolio of analog solutions.
TI also invested in many new research projects, such as in the Kilby laboratory, invested a lot of new ideas, researched it and obtained the research results, and finally became a product. In addition, researches on instruments in laboratories such as Solar Lab, LED Lab, and Motor Lab are also underway. In Motor Lab, TI not only conducts hardware research and development, but also conducts more efficient algorithm research to produce more efficient motors. Therefore, in terms of motor control, not only have investment in hardware, but also relax in software. TI does not just produce general-purpose devices. In the past two years, it has also established production lines for specific markets, such as smart meters, motor drives, piezo haptics drives, and LED lighting business. These businesses are focused on special product markets.
Of course TI's biggest pillar is its production capacity, which has invested a very large production capacity in the past two and a half years. If RFAB is added to the entire production capacity, it is the world's first 300mm production line for analog equipment. In addition, the purchase of Chengdu fab and Aizu fab in Japan increased the capacity of 200 mm analog devices. These acquisitions also added tools, and 200mm tools were shipped to other TI fabs, such as those in Dallas. TI also added a new Clark combination / test equipment. Moreover, huge investment will be made in the combination / testing equipment, and 400 brand new testers will be put into use. These new plants and new equipment in existing plants can help customers produce brand new products.
What advantages does TI's acquisition of National Semiconductor bring to TI?
National Semiconductor's joining TI means that TI can do more services for customers. Now TI has more powerful design and development capabilities. The industry's largest analog design team designs new and unique products to solve customer problems. This has also increased production capacity. TI has 2 new fabs and an assembly / test plant, adding a total of more than 4 million square feet of production capacity.
In addition, TI has added more products to its already rich product portfolio. TI provides customers with nearly 45,000 analog device products that can be ordered, with the world's largest analog device catalog. In the sense of product mix, they will not overlap, but are very complementary. For example, in the high-speed field, National Semiconductor has high-speed capabilities, and TI also has high-speed capabilities, but the National Semiconductor team targets 1GSPS or higher. And TI is aimed at the high-resolution field, 12-14-15-bit, from 65MSPS to 500MSPS, close to 1GSPS. The product portfolio matches each other, TI produces high-resolution products, and National Semiconductor produces very high-speed products.
TI has more tools and support, the industry ’s largest sales and application engineer team, 10 times the size of National Semiconductor ’s previous team, which means that those very good products obtained from National Semiconductor will get 10 times in the future Exposure, so existing products will have more room for growth, more opportunities, and a better product mix. Using TI ’s products will make it easier to evaluate and design.
Where are the opportunities for data converters in the field of medical devices, and how will TI seize them?
As far as data converters are concerned, the medical industry is a growing market. When converting temperature, images, and sound into digital information that is processed and used in patient monitoring and diagnosis, we must use high-speed data converters. Especially for devices with higher 10-bit and higher precision requirements, medical imaging equipment presents a rapidly growing market opportunity. The three main market segments include ultrasound, magnetic resonance imaging (MRI), computed tomography (CT), and positron emission tomography (PET). Technological advancements have led to faster, higher-precision imaging, and higher patient safety.
In the ECG field, TI ADS1298 series products have changed their traditional concepts. The previous ECGs were all separate, but now TI's highly integrated analog products, such as 2-channel and 8-channel products, basically cover all ECG products. When health care became a hot spot in the world, TI helped take medical devices one step further in the portable direction. At present, TI has started the development of next-generation products, striving to produce products with lower power consumption.
What are the performance improvements of TI's next-generation products in the ECG field?
The next-generation products will be better in power consumption, and will become the next-generation products with optimized power consumption. And produce more complementary products, 8-channel products are very stable products for medical purposes. Therefore, SVA's next-generation products will make efforts in terms of channel, power consumption and portability, and can provide solutions for any customer on the market. The combination of all SVA and TI product portfolios will cover all markets. In addition, TI's next-generation AFE may be a 3-channel, lower-power product used in portable ECG.
In the medical field, ECG, ultrasound, pulse oximeter, these high-performance products are all developing in the portable direction. Both require a high degree of integration in performance and power consumption, both of which are important. TI is committed to promoting cutting-edge technology in this field.
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