Speaking of Apple's car-making business, it has been "Schrödinger's cat" for so long. They may or may not have this business.
Those who came from the auto industry and were poached to Apple put on vests one by one. For a long time, managers from auto companies who joined Apple did not dare to openly indicate their job descriptions on their LinkedIn. for Apple SPG's.
For example, Johann Jungwirth, the current chief digital officer of the Volkswagen Group, worked at Apple under the disguise of being Apple’s Mac’s hardware engineering director; Ford’s body structure and stamping expert Aindrea Campbell’s identity is even more ridiculous, actually being the iPad operations director.
In fact, it was reported as early as May this year that Tesla's "shadow CEO" Doug Field would leave the company. At that time, Tesla urgently "refuted the rumor", and for a long time after that, Musk frequently posted on social media. Fancy praised him, but it didn't keep Field's heart.
Tesla was "forced" to issue an official statement in July saying that Doug Field had left Tesla and thanked him for his contributions over the years.
In August, Apple, which has always been low-key in personnel news, confirmed to the media in an unprecedented way that Tesla's senior vice president Doug Field had joined Apple. A few days ago, Doug Field officially changed his LinkedIn information to "Vice President of Special Projects Group".
As the big guys who joined Apple gradually took off their vests, the layout of Apple's automotive sector became clear~
The project started at the end of 2014 and has at least 5,000 employees as of now;
On the website of the United States Patent and Trademark Office, the assignee's name uses apple as the key word and vehicle is the key word in all options, and 711 results can be obtained. Of course, more Apple car trademarks are not filed with Apple as the main body. ;
In California alone, the group has a test fleet of 66 autonomous vehicles with 111 drivers, the third largest in the world;
Apple SPG's R&D centers are located in Silicon Valley in the United States, Ottawa in Canada, Berlin in Germany, Zurich in Switzerland...
There used to be some people who were not optimistic about Apple, which is a consumer electronics company, and questioned whether they could have a place in the field of automobile manufacturing. However, over the years, Apple has been poaching from various traditional car companies and secretly laying out its own business territory. Judging from the fact that they can not only do well , there may be subversion.
Apple itself has a strong technical team, it is not difficult for them to do autonomous driving, not to mention that they have been involved in the early days, and now with the big guys from these car companies, it is not difficult to win the software and hardware in one fell swoop. Maybe Apple will launch every year in the future, not only iPhone, ipad, MacBook but also iCar...
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