The lighting on the eve of the Guzhen Light Fair (Photo)


In the golden autumn of October, the sky is high and the sky is light.

On the eve of the intense preparations for the 2007 China (Guzhen) International Lighting Fair, there are many readers who are paying attention: what will happen to the top-ranking companies in the crystal lamp industry. In fact, the reporter is as curious as the readers: what is the most special strategic partner of this newspaper at the moment. On the National Day holiday, the reporter was an uninvited guest and suddenly visited the home business. Although they are "squeaky" up and down, they are mysterious, but the reporters who have seen and heard have found clues.


Two hundred new products shocked the market

Murak Lighting Co., Ltd. is the main crystal lamp product. There are three strong brands: Juhang, Zhenxiong and Yarui. For a long time, the company has relied on large-scale patented technology and advanced original manufacturing processes to create high-quality products. High-quality, high-grade, high-standard, high-end market is the top management route. Yes, crystal was originally a symbol of nobility, and crystal was originally a beautiful token.

In order to seize the business opportunity of the 2007 Light Expo, the company has increased its research and development efforts. The three major brands plan to launch two hundred new products on the eve of the October 15th Light Expo. Among them, there are more than 60 models, more than 70 models of Zhenxiong, and the top brand newly launched on August 28 this year--Yari will add more than 80 models on the basis of the original 288 models. These new products reflect four characteristics: first, the use of new materials; second, the use of new plating technology; third, the innovation of manufacturing processes; fourth, bold and innovative shape.

The home-based company has a strong design team, often launching new products, and many products have been patented for their exterior design. The products of the top three brands are at the forefront of the industry, and the top-of-the-line crystal lamp “Oath” is leading the trend in the field of crystal lamps. The launch of new products on such a large scale will undoubtedly greatly impact the eyes of the industry.


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