Entering the Internet+ era, consumers have greatly changed the way they accept large amounts of information. Bringing in, personalization and relevance has become a new way of information transmission between brands and users. Marketing changes in the environment, continuous innovation and self-transcendence, use product language to achieve effective interaction with consumers.
On April 12 this year, Oaks Jingdong Super Brand Day and 618, Oaks air conditioner repeatedly ignited the list, and won a number of single product sales champion. On August 1st, Oaks launched the second wave of Jingdong Super Brand Day. The two new products of Oaks Super Run Air Conditioner and Hanging Machine were pre-sold at the same time. This is not only the biggest wave of annual discounts before the double 11 but also the joint Jingdong and SCC. The air conditioning industry "high definition" era.
Internet genes are highlighted, new products are explosions
In May of this year, Oaks and the Ferrari Club collaborated on a cross-border cooperation and launched a custom-made air conditioner for Ferrari Club members. On July 28th, the Oaks Super Run Air Conditioner was launched. This product with Ferrari elements accumulates the fashion of the super-cannon red color. With a dynamic and avant-garde design, the concept of high-end customization will be brought to the air-conditioning industry, so that air-conditioning products are no longer a supporting role in home design. A large wave of powder has a "high-definition" plot and advocating "speed and passion". High-end consumer groups.
Oaks Super Run Air Conditioner Debut
On August 1st, Oaks Super Run Air Conditioning was launched on the Oaks Jingdong Super Brand Day. The 8888 yuan booking enjoyment price also gave Ferrari watches and the whole machine lifetime free warranty card, which is worth the money. This super running air conditioner inherits the sports car. The kinetic energy, using TS fast cooling and heating technology, 30 seconds of rapid cooling; at the same time with built-in high temperature sterilization function, running quieter, to build a healthy and quiet home environment for users.
Participate in the "8.1 Oaks Jingdong Super Brand Day" with the Oaks Super Run Air Conditioner. There is also a hanging machine. This first-class energy efficiency frequency conversion hang-up can save more than 100 yuan in advance from August 1st to August 12th. More favorable. The appearance of the hang-up machine adopts an integrated water-corrugated panel, which is exquisite and delicate. The mobile phone exclusive APP "Aux A+" can flexibly grasp the air-conditioning power situation, and can turn on the environmental power-saving mode and the peak-street power-saving mode at any time.
Hanging machine
As the most Internet-based air-conditioning brand in the industry, the Jingdong super brand Riokes pre-sold two new products, and the speed of such high-speed new product updates is very rare in the industry. From the beginning of the Golden Man, Ming Yuexia, and the Allure series, to the Oaks Super Run Air Conditioning and 窈窕 series, the launch of each new product of Oaks can become an explosion in the industry. Behind the continuous explosion mode is Oaks for the young. The keen grasp of consumer demand, and through the strong R & D strength to timely turn the consumption trend into product force, and then use the Internet thinking advantage to create new products into the industry, and this time Oaks is also on the basis of explosive products, The introduction of the fixed mode allows the air conditioner to jump out of the scope of traditional home appliances, get rid of the traditional channel restrictions, and provide a new breakthrough for the high-end consumption upgrade of the air-conditioning industry with a more flexible new retail model.
Play cross-border N-dimensional, brand image upgrade
From creating a number of micro-movies that match the young consumer group, to creating a small Olympics IP image, to signing fashion events such as Ouyang Nana, and recently collaborating with the Ferrari Club and the SCC Super Run Club, Oaks has a new way of cross-border N-dimensional Innumerable powder absorption, the youthful and fashionable connotation endowed by the brand image gradually entered the harvest period. According to public data, among the purchasers of Oaks air conditioners, the proportion of consumers after 90s is close to 45%, accounting for about 80% after 80. Than 36%.
The eye-catching integrated marketing game has enabled Oaks to develop a fashionable and luxurious route in the air-conditioning industry, get rid of the traditional home appliance industry, no longer advertise the product selling point, talk about the brand concept, but turn the corporate event into the focus of public opinion. Integrate the popular elements of high relevance into the brand connotation, and build the Oaks brand into a super-large IP with its own traffic through the integration of cross-border elements.
According to third-party authoritative data monitoring, the shipments of Oaks air-conditioner domestic sales increased by nearly 50% from January to June 2018, far higher than the average growth rate of 21%, ranking first in the industry. In addition, this is the third consecutive year that Oaks Air Conditioning's sales in the domestic market have increased by 50% year-on-year. The cooperation with the SCC Super Run Club and the launch of the Oaks Super Run Air Conditioner in Jingdong were carried out in accordance with the brand upgrade “Blue Plan†announced in May, and two new products were offered at one time, which shows that Oaks will upgrade in the future. In terms of brand image, it will still advance at full speed with the speed of super-running.
Product Name: Car Charger
Place of Origin: Guangdong, China (Mainland)
Brand Name: OEM
Output Type: DC
Connection: Other
Rated Voltage: 12V-24V
Working Temp: 0-55℃
Weight: 36g
Materials: PC+ABS
Color: White Black
Warranty: 1 year
Suitable for:Most digital devices
SMART PROTECTION & ATTRACTIVE DESIGN ------ Intelligent circuit design protects against short circuiting,over-heating,over-current,and over-charging. Charging stops when battery is full. Car charger with blue LED indicator,which makes it convenient to find exactly where the connection should go; And the light is soft enough not to distract at night.
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