On May 23, the reporter learned at the "2018 China Refrigerator Industry Summit Forum" guided by the China Household Electrical Appliances Association and the Ministry of Information Technology and Industrial Development of the China National Information Center and hosted by China State Grid, that the refrigerator sales in the refrigerator market in 2017 had reached four years For the first time, the refrigerator industry in 2018 is still exploring ways to break through the cost pressure on the supply side and the overall slump in the demand side.
According to the data released by Aowei Cloud, in 2017, the national retail sales of refrigerators were 33.76 million units, a year-on-year decrease of 0.6%, and the retail sales were 93.9 billion yuan, an increase of 3.9% year-on-year. This is the first time in the past four years that the retail sales of the refrigerator market have increased.
Entering 2018, the refrigerator market continued the "new normal" of steady volume increase. The data shows that from January to April 2018, the retail volume of the Chinese refrigerator market was 9.2 million units, down 3.2% year-on-year, and the retail sales were 28.1 billion yuan, up 5% year-on-year.
Industry insiders pointed out that on the one hand, the growth of the refrigerator market is due to the relatively stable market environment, and on the other hand, the consumption upgrade bonus is being continuously released. Although unfavorable factors such as rising raw material prices and real estate regulation and control still exist, the refrigerator market in 2018 is still promising, supported by factors such as the renewal of "home appliances to the countryside" products and the continuous optimization of product structure.
However, Guo Meide, vice president of Aoweiyun.com, pointed out that under the condition of continuous increase in comprehensive costs and cross-border brands grabbing cakes, the advantages of mainstream enterprises in scale and high-end market competitiveness are prominent, and the survival of small and medium-sized brands is worrying. The danger of being out.
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