Last week, the State Council issued the notice of the State Council on promoting the experience of replicating reform pilots in China (Shanghai) Pilot Free Trade Zone. It mentioned "allowing domestic and foreign-funded enterprises to engage in the production and sales of game entertainment equipment," which indicates that China has fully lifted the production and sales of domestic game console equipment.
“BAT†is ready to go
Against the backdrop of favorable policy, major domestic manufacturers have also begun a strategic layout in the field of video games. January 30, media reports, Ali 10 million investment in android game host Ouya, intends to transplant the latter's games to the Alibaba set-top box. In addition to this cooperation with Ouya, in August last year, Ali announced that it will cooperate with Haier to launch smart TV. First, the game becomes the main function, and at the same time, the concept of cloud games is proposed.
TV somatosensory games
As the "leader" of China's game industry, Tencent naturally has not fallen in the television field. Last week, Hisense confirmed that it will enter into cooperation with Tencent Games and the two parties will jointly operate the game application center of Hisense Smart TV. Last year, Tencent also cooperated with Konka and transplanted cool mobile games such as the daily cool run and the national plane war on Konka games and TV. In addition, the previous Tencent also announced its first video game masterpiece, Xbox One Edition endless sword: fate. Tencent’s migration to the mainstream in the video game market has taken a differentiated path. It chose a professional game console as a carrier for development. However, according to industry sources, the Android platform will continue to be an important development direction for Tencent's video game layout. In the “BAT†Big Three, Baidu’s video website, iQiyi, cooperated with TCL as early as September 2013 to launch smart TV+, hoping to enter the home entertainment market. August 15 last year, launched its video game product - Baidu video game platform officially launched. This is the first time Baidu has disclosed its own industrial layout. In addition, in view of the difficulty of adapting the handle in the current video game field, Baidu has introduced a game controller SDK adaptation scheme in addition to its own handle.
The second echelon is not far behind the hardware software
In terms of the second echelon, 360 selected the game console field, and the 360 ​​"Great Chief" game console has already been logged in to cool, attracting users' attention with free trials. It is understood that the 360 ​​"big chief" mainly includes an air mouse, a camera, a chief handle, and a host, and the screen of the game depends on the television screen.
"Leijun" millet chose the hard and soft hands to increase the game industry. As far as last year, Xiaomi intended to cooperate with Ouya, but until now, Ouya's games have not landed on Xiaomi's box or other millet products; , Xiaomi and TCL, Haier, LeTV, and other eight TV giants have recently established a video game content alliance to jointly promote the development of video games. On the hardware side, game controllers, millet TVs, and millet boxes were introduced. In addition, UC's first hardware product also made game controllers.
"Stop the fight for hegemony" in the video game market
After a 14-year market ban, the video game market in 2015 may become another area that has ushered in after the game. At present, all major manufacturers are "tipping up the horses" and "combining vertical and horizontal" to win the first chance in the field of video games. Under the surface of prosperity, we have come to look at the current situation in the field of domestic video games.
Judging from the current situation, today's video games, besides money and self-willed and risk-taking companies and teams in unknown areas are opening up wasteland, most people are still waiting to see the state. It should be said that the entire domestic video game industry is still in the upstream layout stage. .
As for the TV platform, there are currently nearly a hundred third-party game platforms, and the Grape Games Hall, Love Games, Nibiru Game City, KO Video City, Marshmallow Game Center, and Shallot Games are currently leading. These game platforms are currently heavily homogenized and all hope to replicate the mobile game channel model. However, no one has clearly emerged.
In the video game content, incomplete statistics, there is currently a perfect video game industry ecosystem alliance with TCL and so on; Xiaomi and Xishan Habitat set up a interactive video game layout Xi Mi; Youle, Polk City, etc. Layout TV chess game market; Blue Harbor, which was just listed this year, is also agile and moves the sword of the king's masterpiece to the video game platform. There are also many game companies that have stepped into the video game to provide powerful support for the content of the video game.
Judging from the above situation, domestic video games are currently in the "wild" era. There are not many people who know the line. Everyone is still in the stage of grabbing resources to seize the city. Who will be able to grab opportunities in the field of video games? Will the video game market be the same as mobile games, with channels as kings or other forms? Let us wait and see.
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