LED indoor lighting tipping point in 2010

In 2010, China's lLED industry ushered in a new tipping point. It is gratifying to ignite this fire not only has the government's pilot project of “Ten Cities, Ten Thousand Demons”, but also includes large-size LCD TV backlights, large-scale display screens and Indoor lighting and other commercial projects, especially in recent years LED indoor lighting (including commercial lighting and home lighting) applications, in the rapid development of LED technology, performance has doubled, driven by continuous decline in costs, both international and domestic, market The scale has continuously expanded and become a new bright spot for future industrial growth. However, due to the large variety of LED products, the chaotic market order, huge differences in technical standards, and various evaluation methods, its application in the field of indoor lighting has also attracted attention. A lot of questioned voices. How Chinese LED companies should better seize the opportunity to expand this market space with the most potential for future development, worthy of serious consideration by all industry players.

Look good indoor lighting

“On the LED product characteristics, the best place to apply is indoor lighting.” This is the view of many companies in the interview. For example, Tang Guoqing, general manager of Cree China Market, said that the relative outdoor road lighting needs to face many natural challenges and Challenge, LED is applied indoors, has better stability, reliability, difficulty coefficient is greatly reduced, the development speed will be faster. Yawen Lighting President Wu Wenfeng also said that LED in the indoor lighting development is more space, but also more suitable The characteristics of the product itself are expected to become a major area of ​​indoor general lighting in the next three years or so with the price reduction, technological advancement, and product maturity. Gong Weibin, general manager of Shenzhen Ruifeng Optoelectronics Co., Ltd., stated that The market share of LED lighting has steadily increased, and the scale will reach 5% of the indoor lighting market within three years. Taiwan Tang Shiquan, chairman of Tang Shiquan, stated that LED's luminous efficiency is steadily increasing. The current luminous efficiency of 120lm/W makes The LED light source can already replace the traditional energy-saving lamp. The LED interior lighting market in the next few years will surely expand with the further improvement of the luminous efficiency of the LED light source. Luminous efficiency than 150lm / W when, LED lighting product can fully satisfy the vast majority of indoor lighting environment.

Indeed, there are many advantages to the LED lighting for indoor lighting in terms of product characteristics. First, the brightness and light color of the LED are adjustable, which can perfectly satisfy the color atmosphere of the interior decoration. In the development of the scene lighting market, it has the advantage that the traditional light source is incomparable. , LED is easy to dynamically control, according to the needs of the user to design cluster control, in some occasions that require programming capabilities, can provide a series of solutions for the intelligent management of indoor lighting to provide a convenient. Third, the LED compact, more With decorative features, through the lamp design can be organically integrated with the building, to meet the light not see the effect of lights. Fourth, LED long life, does not contain mercury, in line with the national "energy-saving emission reduction" policy requirements. Of course, can also be listed Fifth, sixth, ... more advantages. Although the current large-scale public buildings and office lighting products are mostly T12 straight fluorescent lamps, louvers lamp. In hotels, shopping malls, supermarkets and other commercial places, lighting products are mostly T10 Or T8 straight fluorescent lamps, incandescent lamps, grille lights, halogen lamps, but with the improvement of LED technology, energy-saving effects appear, the cost decline, both in the international market and the domestic market LED He began to enter the room or even part of the business according to the home lighting market, showing a good momentum of development.

According to the National Semiconductor Lighting Research and Development and Industry Alliance statistics, as of February 2009, a total of 200,000 LED interior lighting fixtures were installed and used in the domestic market. It is estimated that the total amount for 2009 will reach 300,000 baht, which is expected to be in the future. Within five years, LED has been gradually applied from high-end home decorative lighting to functional indoor and outdoor lighting.

Deduces the Battle of "Jungle"

As the LED interior lighting market shows signs of a critical explosion, which has attracted more and more companies to invest in. "LED interior lighting in fact, at the end of 2009 has begun a rapid rise in the momentum, the mainland LED companies have been in short supply of export orders. Shifu Ford will focus on promoting indoor lighting products, such as LED downlights, LED bulbs, etc., this year,” Shi Ming, Product Manager of Shifu Product Management, told reporters. Due to the high price of LED indoor lighting products, the domestic market has not been popularized before. Lighting company's indoor lighting products are mainly used for export. But from this year's history, Ford will focus on exploring this new market space in the country.

However, in the face of the LED indoor lighting market, when foreign LED lighting has been developed toward popularity, branding, and daily use, domestic companies are plagued by chaotic market order and become the current LED indoor lighting in China. One of the main features of the market. According to Xu Liancheng, deputy general manager of Guangdong Zhaoxin Lamps Co., Ltd., “There are currently thousands of companies that do LED lighting in China. Basically, they are all together with outdoor lighting and indoor lighting. They have no strict requirements. Positioning, looking to support LED street lights on the LED street lights quickly, tomorrow heard that LED interior lighting exports a lot, they quickly do LED indoor lighting. But really want to do a good job indoor LED general lighting related to mechanics, optics, There are many areas of electronics and thermal expertise, and many companies currently competing for this market do not possess sufficient technical and professional knowledge, coupled with media hype and the introduction of various government incentives. Thousands of companies squeezed into LED lighting in a few short years, and the “Great Leap Forward” posture that has risen as a result has naturally imprinted on imitation, low-level repetition, exaggerated market entry, cutting corners, and reducing , Price confusion and opaque but low-quality arbitrary price ultimately harm the interests of the industry.

“Light efficiency is not a major obstacle to LED development of indoor lighting market,” said Liu Jiancong, sales director of Osram. However, just as energy-saving lamps replace incandescent lamps, LEDs still have a long period of time to successfully enter the indoor lighting market. The way to go, this is not only the reasons for technology, products, prices, channels, but also the core factor lies in the promotion of LED lighting, to establish an effective detection system, a formal product evaluation and certification system, and a healthy market competition order .

In view of this situation, Chen Rongrang, Manager of LED Lighting Products Department of Delta Electronics, believes that in the future, China's LED lighting may have the situation of “big fish eat small fish and slow fish eat fast fish”. That is to say, despite the current indoor lighting market It is still a mixture of dragons and fishes, and muddy sand, but with the order of market competition, only those companies with enough financial strength, power electronics, and thermal expertise, and companies with stable sales channels will be able to sustain this mess. During the period of crowd competition, gradually realize the situation of eating small, winning with quality and playing fast.

First, a small number of enterprises control the market, and most companies are not allowed to enter the market. However, under the attraction of huge profits, more and more companies will join in them. The accompanying market may be the lack of market order and competition. However, With the gradual maturation of the LED lighting market and the shift of technology owners to market-led transitions, the company’s financial strength will be demonstrated. Whoever fights in the price war will be able to reach the last moment. In addition, in a chaotic market, the key to success is not Products, but credit, originally have stabilized channels, and the running-in period of customers will be shortened a lot, and the product trust can win more opportunities. After the baptism of the market tide, China's LED lighting manufacturers gradually formed a strong enterprise. .

Design power is supreme

Have to admit that the "shanzhai" rampant mobile phone industry is not the best mode of development. China LED lighting has any better way to develop it? NVC lighting Shanghai R & D center general manager Zhou told reporters, from the current market conditions, The development of LED lighting needs at least two wave surges: The first wave of waves is more representative of the replacement of traditional lighting products. The focus of promotion and development of enterprises will be LED bulbs, downlights, spotlights and fluorescent tubes, etc. Many of the LED lamps in the form, specifications will be limited by the lighting environment used in the past and people's inertial thinking, product design has a lot of shackles.

With the arrival of the second wave, LED lighting products will be more applied in the field of transcendence of traditional lighting, designers will be more abandon the concept of traditional lighting, more emphasis on: dimming, color, Intelligent, combined with natural lighting, coordination with space, use of comfort, weakening the impact of the appearance of lamps in the space and other concepts, can give full play to the characteristics of LED products. Enterprises will be more and more from the design From the perspective of grasping and satisfying the needs of customers, LED lighting design capabilities will be fully utilized. The main drivers of product competitiveness and market vitality will come from design forces. The role of LED lighting design will be greater and greater, and it is even expected to form a special The industry is independent of manufacturing, forming a new blue ocean for the industry.

In the era of traditional lighting, China is the world's largest producer of lighting sources and lamps, accounting for about 18% of the global market share, but the main production is concentrated in the low-end. With the development of LED, the design power is enhanced, and LED lighting is given. Lighting companies can play in an unlimited space. Whether it is the Chinese government or lighting companies, if they can proceed from the perspective of the entire lighting design, promote industrial transformation, and commit themselves to the development of the lighting accessory industry to form an industrial agglomeration with design as a leader, relying on Chinese manufacturing capabilities. On the competitive advantage, China will take a firm lead in the global lighting industry.

If the design power is soft power, and the combination of hardware and software quickly completes the transformation of this industry, China is expected to take the lead in the global lighting industry.