Korea Modern Lighting Dong Bin: LED changes the traditional lighting industry

"Dong Bin, General Manager of Korea Modern Lighting, interviewed Sohu"

Dong Bin, General Manager of Korea Modern Lighting

[Reporter]: Hello, Mr. Dong, last year's Light Expo, South Korea's Hyundai Illumination was grandly listed, and South Korea's Miss Zheng Zheng was hired as the brand image spokesperson. After half a year has passed, I have seen Hyundai Hyundai in Guangzhou International Lighting Exhibitor and saw many LED products. As a traditional home lighting company, how do we combine LED new technology?

[Dong Bin]: LED lighting is the future trend, which is certain. Under such circumstances, we launched LED lighting products, indicating that we have such concerns about LEDs. As a main source of light in the future, LED is used in the field of lighting, whether it is indoor or outdoor, or engineering home. Whether it is commercial or outdoor lighting, it is divided according to the place of use. LED can be used in various fields, and currently it is mainly outdoor landscape lighting. And we believe that in the next two years, LED will be used in a large number of indoor lighting, including ordinary commercial lighting, home lighting.

[Reporter]: We have seen some home-based LED products launched in Hyundai, how is the market accepted?

[Dong Bin]: LED products have been selling well in the market. Now with the maturity of LED light sources, it has brought new changes to some of our traditional products. For example, flat low voltage lamps. In the past, flat-panel crystal lamps used to be popular in the market, but they fell into a trough in 2008. Because they are more energy-intensive, people basically think that this product is not working. Now LEDs have changed this situation, and in the case of less demanding lighting, LEDs can fully meet the basic functions. And as the brightness of a single LED bead is getting higher and higher, and the price is getting lower and lower, the feasibility of the application is further improved.

[Reporter]: Will the application of LED light source have a certain impact on product prices?

[Dong Bin]: There is a certain impact. However, we have found that in the past two years, the cost of LED has been decreasing at a rate of more than 30% per year, and the luminous efficiency is increasing at a rate of 30%. In other words, the same product is much cheaper than before, and the light efficiency is much higher than before. We believe that LED will gradually become the main lighting in the next two years. Moreover, this product and the current products based on energy-saving lamps will not compete in the short term.

[Reporter]: Many traditional lighting companies have mentioned that LEDs bring great pressure to traditional enterprises.

[Dong Bin]: We operate the traditional lighting mode of the specialty store, do our own positioning, do our own network, do our own service, and after doing all of this, it is actually a platform to meet with consumers. On this basis, we develop LED products, which can rely on the foundation of traditional lighting accumulation, but only for one product. So I don't think there is much pressure.

[Reporter]: In China, LED is mainly applied, and there is still a certain gap between the core technology level and foreign companies. As a traditional lighting company to do LED, will it be because of the gap in our core technology, resulting in increased costs, lost profits, forming a defect in the industrial chain?

[Dong Bin]: LED has a chain of chips, packages and applications in the industrial chain. At present, domestic enterprises are doing a good job in application. Many domestic LED professional manufacturers have done a good job in product development including packaging. Going up to the chip, the gap in core technology may indeed put some pressure on domestic enterprises, but from the situation I understand, some of our domestic companies, including Taiwan, have a relatively high level. At the same time, because of the huge scale of the Chinese market, a large number of foreign companies have come to China to introduce technology through cooperation or joint ventures. Because this market is very big, they may adopt a strategy of trading technology for the market. In addition, the government also attaches great importance to the application and promotion of LED. I believe that there will be some breakthroughs in technology in the near future.

[Reporter]: You are optimistic about this kind of international exchange, and believe that with the development of domestic enterprises, traditional home lighting enterprises will bring a complete upstream support in application.

[Dong Bin]: Yes, we think there will be a breakthrough. Even if these breakthroughs remain at the application level, we can benefit as much as we can. The industry is the same for everyone. If you do your application at this stage and position your product, you can continue to develop in the process.

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