IP is not a panacea. Why does Sony have to abandon the movie?

In recent years, domestic frenzy "IP" concepts, such as animation, network literature, novels, games, etc., have even produced content matrix around IP. From one IP to multiple areas, crazy gold. For the domestic Internet, film and television, cultural and other enterprises, IP is an absolute "panacea." As long as you can catch a hot IP, you can have unlimited possibilities. For example, the IP of ghost blowing light was remade into a movie and television drama, and even games, comics, etc., were even made full. However, in foreign countries, IP does not seem to have the magic of turning a stone into gold.
Recently, Sony Pictures Entertainment, which holds Spider-Man, Emoji, Dangerous Edge, Blacklist and many other classic movies, TV shows and TV shows, tried to sell itself. Even more discouraging is that this happened after Sony Entertainment CEO Michael Linton only left a week later. Sony's preparation for the sale of the film and television business has created a huge wave in the industry. Why did IP evaporate the mystery of the panacea?
Creating content matrix is ​​also meaningless Sony movie and TV is very hurt In fact, from Sony's point of view, it has provided IP with a very suitable environment for growth and extension. It is able to shoot and distribute video channels; its own music company; its own game company; a number of influential smart devices such as PS4, PS VR, smart phones, smart TVs, etc.... plus so many classic IPs. How to look at Sony should be overshadowed in the creation of IP content matrix. This is indeed the case, and Sony has a comprehensive strategy to make IP shine in multiple content areas. For example, Spider-Man's IP has both movies and games.
However, Sony has personally handed a good license for IP to a bad brand. Now even the film and television business needs to be sold. This is a deep-seated reason. At the end of November 2014, Sony Pictures was hacked. At that time, Sony Film CEO Michael Linton said that the attack was "unprecedented" in order to destroy Sony's intranet system. A month later, the Federal Bureau of Investigation issued a statement formally confirming that North Korea was the mastermind behind the hacked case of Sony Pictures because of dissatisfaction with Sony Pictures’ shooting of an assassination of Kim Jong-un. This hacking incident has caused Sony Pictures to start sinking. Even with a large number of IP and content matrices, it cannot turn over.
In addition, Sony's intention to sell film and television business is similar to the original reason for selling the building, and they all want to stop. The data shows that the box office of Sony movies has been declining, and the sense of presence is getting lower and lower: In the past two years, the movie Sony produced was only fifth in the United States. In 2016, Sony Pictures Entertainment’s market share was only 8%, and the United States’ domestic box office revenue was US$911 million, which was equivalent to only one-third of Disney’s, a decrease of 6% from the previous year. Under such circumstances, film and television became a dragging leg, and Sony naturally wanted to hurry to dump the burden.
Take over? Lots of big crocodile are eyeing if Sony sells movie and television business, it is absolutely not afraid that no one will “take over”. After all, though Sony Pictures Co., Ltd. is on the decline, it is still not a pure mess. As the saying goes, if the tree moves to death and people move to live, if it works well after taking over, it may soon be able to glow the “second spring”. For now, there are many big crocodile who are watching the Sony TV business.
On the US side, CBS may take over, and former CBS CEO Les Moonves has said that they are interested in Sony's film and television business. However, if Sony wants to sell the movie business at a high price, it must also look at the real crocodile from China. Among them, Wanda and Alibaba are absolute acquisitions. Relatively speaking, Wanda is most favored. Wang Jianlin has always had a firm determination to enter the pan-entertainment culture market. He also said that he would explore the possibility of global film release, break the monopoly of Hollywood's six major movie companies, and increase Wanda's core competitiveness in the film industry.
As early as 2016, Wanda announced a $3.5 billion acquisition of Legendary Films. Afterwards, it wanted to acquire Paramount's 49% stake and was rejected. After that, Wanda reached a strategic cooperation with Motion Picture Group, a subsidiary of Sony Pictures Entertainment, and became more and more frequent. Although Ali has money, but in the film and television business has always performed unsatisfactory performance, may be able to become Sony's "spare tire." But in any case, Sony's movie and TV business is the "sweet potato" in the eyes of big crocodile, and it certainly will not sell.
IP is not a panacea just "pharmaceutical primer"
Admittedly, the importance of IP is beyond doubt. Especially popular IP, which is well known to the general public, is a gold mine with unlimited potential. But if you take it for granted and put it on IP, it will become an omnipotent “panacea,” and you may end up making yourself a gray face. The decline of Sony Pictures is the best example of this, and it literally turned IP into waste paper.
In fact, IP is just a "pharmaceutical primer," and the key lies in the later operations. If you do not have a series of supporting excellent operating methods, there is a great possibility that IP will be used for waste. Just as a lot of Internet literature IP nowadays, when it is still hot, it becomes a mobile game, a page tour, an anime, etc., and the money is gone. There is no real classic IP, let alone sustainable development. Sony's sale of film and television business is in fact a reminder to domestic Internet companies and other content companies: IP and don't make it!

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