Theme: Industrial Applications
LEDinside recently visited Xu Wei, Chairman of Shenzhen Kona Industrial Co., Ltd. (KENA). Interview with Shenzhen's ordinary small and medium-sized LED companies to cope with the current development opportunities in the LED industry.
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Shenzhen Kona Industrial Co., Ltd. entered the LED industry as early as 1997. The current business involves LED packaging and application, and it is a member of many small and medium-sized enterprises in Shenzhen. Its LED application products include street lights, tunnel lights, and mining lights. Like most LED packaging application companies in Shenzhen, Kona actively develops related technologies, and at the same time, with low raw materials and low production costs and low comprehensive cost, it has won a piece of the competition in the fierce market competition.
So how does it face the current industry development opportunities for LEDs?
Actively participate in the competition of the ten cities and the related markets
Faced with the great opportunity for 21 cities to participate in the ten cities, Shenzhen SMEs are also gearing up and actively participating in relevant market competition. Xu Wei said that the ten cities and cities are an opportunity for the company, and several cities are now in contact. He pointed out that the company's LED street lamps have a relatively low overall cost, including raw material costs and production costs. Under the current price system, the cost of raw materials is mainly due to the impact of chip costs. The LED chips used by Shenzhen Kona Industries are mainly imported from Taiwan. The best applications that are being made today are street lights, tunnel lights and high bay lights. LED street light efficiency not only meets the Guangdong standard 50lm/W, but also can produce different brightness and color temperature products according to customer needs. The current LED street light KN-800 series street light has a luminous efficiency of 80lm/W.
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Increase the trust of outsiders in their companies and products through relevant certifications
Shenzhen LED companies also prove the credibility of their companies and products through the enterprise certification and product certification. Xu Wei said that the products of Kona Industrial Co., Ltd. have passed CE, UL and other related certifications. In 2009, it also passed the national CQC certification. CQC certification is non-mandatory certification, and the street lamps have passed the expert certification of Shenzhen Science and Technology Bureau.
Attach importance to scientific research
Xu Wei believes that the price of light source LED is now quite chaotic. Time is the best test standard, and only stable manufacturers can survive. LED quality is the key to the ultimate survival of the company or rely on quality to win. The price can be very low, and the quality is affected by R&D and raw material and process control. The goal is to achieve the most stable quality products at acceptable market prices. Kona enhances its technical strength through the promotion of its own scientific research strength and cooperation with scientific research institutions. Xu Wei believes that compared with his peers, the company's advantage is that it has obtained relevant invention patents and utility model patents in packaging and application.
I am looking forward to the emergence of upstream related supporting enterprises.
Shenzhen has a large number of packaging and application companies, but there are no companies in Shenzhen that provide chips to them. Xu Wei said that Shenzhen strictly does not have a real chip factory. It has not been heard that any packaging company has used a large number of chips produced by local manufacturers in Shenzhen, so he hopes that Shenzhen can have local chip companies, like Xiamen. Sanan, Dalian Lumei, Hangzhou Silan, Shanghai Lanbao are similar.
At present, the LED chips used by the company are mainly imported from Taiwan, and also purchased from Xiamen Sanan, Dalian Lumei, etc., and some quality of domestic chips are still possible. If there is a chip in Shenzhen, it will be preferred to use Shenzhen local, because if there are quality problems, it can be easily communicated. The chip is imported from abroad and cannot drive the development of the LED industry from upstream to downstream. If even the most basic materials are in foreign countries, it is very difficult to develop very well. In addition, many end-user requirements for chips must be made by foreign companies, such as CREE, Nichia, etc., which is not highly recognized by China's large-recorded chips, and patent issues restrict the development of domestic chips, thus affecting The healthy development of the domestic LED industry chain.
The direction of development of the enterprise
Xu Wei said that the main development direction in the future is to enrich the existing product series, and the products are developing in the direction of low light decay, high brightness and better heat dissipation, and improve the quality of products.
Views on industry development
The package may be developed in a more specialized direction, that is, it will be inserted directly into the plug-in, and the patch will be made. At present, the company has both in-line and patch.
The package is mainly based on the customer's needs to produce the product, the model of all packaged products changes very much, and will not be first packaged products and then sold on the market.
There is also a trend, LED packaging is going to the downstream LED application development, the company is also starting from the packaging and then do the application.
The trend in applied products is that sales are rising while prices are falling. The price drop depends mainly on the price of raw materials, especially the price of chips. Xu Wei believes that the future of LED is a bright future.
LEDinside view
As one of the most common LED packaging application companies in Shenzhen, Kona's views represent, to a certain extent, the positive attitude of ordinary small and medium-sized LED packaging application companies to the current LED opportunities. As the largest LED lighting industrialization base in mainland China, Shenzhen has many packaging and application companies. At present, it still relies on its own strength to seek development. The government's promotion role has not yet shown results.
Shenzhen upstream chip companies are still missing. It is said that Shenzhen Century Crystal Source, which is likely to become the world's largest LED chip manufacturer, has not yet been mass-produced. It has not yet begun to supply large quantities of chips to local enterprises in Shenzhen and has not fully communicated with local enterprises in Shenzhen. The degree of recognition is not high. Shenzhen Fangda Guoke has not heard of a large number of chips supplied to local companies in Shenzhen. Therefore, in the face of Shenzhen's many packaging applications, Century Jingyuan and Fangda Guoke did not reflect the first-mover advantage, and chip companies still have the opportunity to enter Shenzhen.
LEDinside recently visited Xu Wei, Chairman of Shenzhen Kona Industrial Co., Ltd. (KENA). Interview with Shenzhen's ordinary small and medium-sized LED companies to cope with the current development opportunities in the LED industry.
Shenzhen Kona Industrial Co., Ltd. entered the LED industry as early as 1997. The current business involves LED packaging and application, and it is a member of many small and medium-sized enterprises in Shenzhen. Its LED application products include street lights, tunnel lights, and mining lights. Like most LED packaging application companies in Shenzhen, Kona actively develops related technologies, and at the same time, with low raw materials and low production costs and low comprehensive cost, it has won a piece of the competition in the fierce market competition.
So how does it face the current industry development opportunities for LEDs?
Actively participate in the competition of the ten cities and the related markets
Faced with the great opportunity for 21 cities to participate in the ten cities, Shenzhen SMEs are also gearing up and actively participating in relevant market competition. Xu Wei said that the ten cities and cities are an opportunity for the company, and several cities are now in contact. He pointed out that the company's LED street lamps have a relatively low overall cost, including raw material costs and production costs. Under the current price system, the cost of raw materials is mainly due to the impact of chip costs. The LED chips used by Shenzhen Kona Industries are mainly imported from Taiwan. The best applications that are being made today are street lights, tunnel lights and high bay lights. LED street light efficiency not only meets the Guangdong standard 50lm/W, but also can produce different brightness and color temperature products according to customer needs. The current LED street light KN-800 series street light has a luminous efficiency of 80lm/W.
Increase the trust of outsiders in their companies and products through relevant certifications
Shenzhen LED companies also prove the credibility of their companies and products through the enterprise certification and product certification. Xu Wei said that the products of Kona Industrial Co., Ltd. have passed CE, UL and other related certifications. In 2009, it also passed the national CQC certification. CQC certification is non-mandatory certification, and the street lamps have passed the expert certification of Shenzhen Science and Technology Bureau.
Attach importance to scientific research
Xu Wei believes that the price of light source LED is now quite chaotic. Time is the best test standard, and only stable manufacturers can survive. LED quality is the key to the ultimate survival of the company or rely on quality to win. The price can be very low, and the quality is affected by R&D and raw material and process control. The goal is to achieve the most stable quality products at acceptable market prices. Kona enhances its technical strength through the promotion of its own scientific research strength and cooperation with scientific research institutions. Xu Wei believes that compared with his peers, the company's advantage is that it has obtained relevant invention patents and utility model patents in packaging and application.
I am looking forward to the emergence of upstream related supporting enterprises.
Shenzhen has a large number of packaging and application companies, but there are no companies in Shenzhen that provide chips to them. Xu Wei said that Shenzhen strictly does not have a real chip factory. It has not been heard that any packaging company has used a large number of chips produced by local manufacturers in Shenzhen, so he hopes that Shenzhen can have local chip companies, like Xiamen. Sanan, Dalian Lumei, Hangzhou Silan, Shanghai Lanbao are similar.
At present, the LED chips used by the company are mainly imported from Taiwan, and also purchased from Xiamen Sanan, Dalian Lumei, etc., and some quality of domestic chips are still possible. If there is a chip in Shenzhen, it will be preferred to use Shenzhen local, because if there are quality problems, it can be easily communicated. The chip is imported from abroad and cannot drive the development of the LED industry from upstream to downstream. If even the most basic materials are in foreign countries, it is very difficult to develop very well. In addition, many end-user requirements for chips must be made by foreign companies, such as CREE, Nichia, etc., which is not highly recognized by China's large-recorded chips, and patent issues restrict the development of domestic chips, thus affecting The healthy development of the domestic LED industry chain.
The direction of development of the enterprise
Xu Wei said that the main development direction in the future is to enrich the existing product series, and the products are developing in the direction of low light decay, high brightness and better heat dissipation, and improve the quality of products.
Views on industry development
The package may be developed in a more specialized direction, that is, it will be inserted directly into the plug-in, and the patch will be made. At present, the company has both in-line and patch.
The package is mainly based on the customer's needs to produce the product, the model of all packaged products changes very much, and will not be first packaged products and then sold on the market.
There is also a trend, LED packaging is going to the downstream LED application development, the company is also starting from the packaging and then do the application.
The trend in applied products is that sales are rising while prices are falling. The price drop depends mainly on the price of raw materials, especially the price of chips. Xu Wei believes that the future of LED is a bright future.
LEDinside view
As one of the most common LED packaging application companies in Shenzhen, Kona's views represent, to a certain extent, the positive attitude of ordinary small and medium-sized LED packaging application companies to the current LED opportunities. As the largest LED lighting industrialization base in mainland China, Shenzhen has many packaging and application companies. At present, it still relies on its own strength to seek development. The government's promotion role has not yet shown results.
Shenzhen upstream chip companies are still missing. It is said that Shenzhen Century Crystal Source, which is likely to become the world's largest LED chip manufacturer, has not yet been mass-produced. It has not yet begun to supply large quantities of chips to local enterprises in Shenzhen and has not fully communicated with local enterprises in Shenzhen. The degree of recognition is not high. Shenzhen Fangda Guoke has not heard of a large number of chips supplied to local companies in Shenzhen. Therefore, in the face of Shenzhen's many packaging applications, Century Jingyuan and Fangda Guoke did not reflect the first-mover advantage, and chip companies still have the opportunity to enter Shenzhen.
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