In 2014, the General Administration of Radio, Film and TV regulated the rectification of various Internet TV products. Many industry insiders expect that the industry's supervisory authorities will continue to strictly supervise and focus on rectification in 2015. However, based on the optimistic outlook for the market, many companies Regaining the zeal for competition, after the fierce competition in the Internet TV industry, after a “cold policyâ€, 2015 may again set off a “competition battle.â€
All parties "seeking"
“The Internet TV business group is mainly responsible for several tasks. The first is to build a platform and build a high-level Internet TV interface. The interface needs to be highly fluent, in line with the consumer experience, and can even be personalized and customized. The second is to do Good content generation, Internet TV content to meet the needs of different consumers, rather than just talking about the copyright of a movie, the content needs to be packaged, related applications also need to be derived; Third, the formation of big data systems, to use Internet TV to user behavior Analyze and summarize different user labels to realize the value of traffic. Fourth is the docking channel. Unlike other industry companies, we do not specialize in hardware. Hardware is only a channel and needs to be connected with channels such as telecom channels and game consoles. Covering users and gaining greater user stickiness, the president of BesTV is describing the development goals of the Internet TV Division.
In fact, Internet TV (OTT) has become BesTV’s strategic core business. According to Bestom, a director of BesTV, although BesTV has not yet finalized the reorganization of major assets such as merger of Oriental Pearl and raised matching funds, in order to seize opportunities in the development of the industry, BesTV has started to advance the construction of OTT TV and cloud platform projects. It is reported that BesTV will be able to obtain OTT TV users from multiple channels, including IPTV (interactive Internet TV), cable TV, popular Internet, XBOX and PS game consoles, NGB-W (Next Generation Broadband Wireless), set-top boxes and smart hardware, etc. The goal of BesTV is to achieve 30 million active users of OTT TV in 3 years.
Compared to BesTV's "grand vision" of industry giants, more participating companies choose to "step by step" and try to shape their own competitive advantages. Recently, it has been reported that the largest private broadband operator in China, Dr. Peng, is expected to publish the first operator TV. Prior to this, Dr. Peng has initiated the acquisition of Damai Technology, an independent subsidiary of the company, and started the integration of services by traditional telecommunications operators. Provider's comprehensive transformation, advance OTT business. Being involved in the Internet TV hardware business is the move of Dr. Peng’s entire industry chain. Tencent games cut content from the content into the OTT industry. It is reported that Tencent Games and a number of domestic TV manufacturers have cooperation, using pre-installed mode to promote, in which Hisense, Konka and Tencent games have more in-depth cooperation, its smart TV game modules will be taken over by Tencent game operations.
New Year's "New Game"
In 2014, SARFT reaffirmed the operation and management requirements for the holding of Internet TV licensees for shorthand “No. 181 Documentâ€, tightened the relevant qualifications of Internet TV, and strictly supervised the Internet TV industry. This policy factor caused the Internet TV industry at that time to “abruptly change†and, in conjunction with consumers, the industry’s previous vanguards did not even have the opportunity to brake, and faced the test of life and death. At that time, many APPs built in the “Tmall Box†of Miss Chen’s home were out of use, and Mr. Li’s introduction to Internet TV products was increasingly questioned by consumers: this product is allowed by the State. With what content it can see?
"Yan Zheng" is deadly to the unruly participants in the industry and to many innovators who are on the line. When a government decree came out, most of the leading companies in the industry had “completely changedâ€, and the “regular forces†that met relevant regulations and had corresponding qualifications were thriving. Whether it was CNTV (China Internet TV), BesTV, or Hangzhou Hanhua, it was in the industry chain. The layout of the article is obvious.
Industry insiders predict that in 2015, under the circumstance of not changing the tone of supervision and rectification, Internet TV may usher in a new battle between the above-mentioned "regular forces" and the slow-moving "junkie". It is reported that, on the one hand, the licensees will continue to be strong. Even CIBN (China International Broadcasting Network) and Southern Media, which are contentless, will begin to step up their encirclement. On the other hand, the “counterattack†forces are also seeking suitable entry points. And time to make trouble. According to statistics, many manufacturers have bypassed the sensitive area of ​​video in Internet TV and sought new growth points in games, education, e-commerce, and medical services. In addition, the video site also tries to provide content for Internet TV by means of broadcasting video content on a mobile phone, a tablet (PAD), or a PC (personal computer) and projecting it on a television.
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