TV from the previous three big homes, into today's tasteless products, has experienced many changes, that is, the impact of the Internet, so that the status of television has become more rampant, but backed by the Hunan TV and Mango TV, Still choose to enter the field of Internet TV, launched a series of products such as television. Why does it do this? Where is the hard gas? The author believes that it should rely on its own advantages in content and broadcast control licenses to defeat competitors and gain leadership.
Hard content advantage
As the only official video platform of Hunan Satellite TV, Mango TV has many advantages, such as having HD video on demand rights for all sections of Hunan Satellite TV. According to Zhang Yong, general manager of Mango Media, “You can broadcast in Hunan. Any resource the TV station sees is what it is (Mango TV). As long as it can help Mango TV, try to give it as much as possible. "This advantage is very obvious.
Hard in the policy dividend
In addition to its content advantages, Mango TV also has other dividends, such as policy-based key resources such as “Internet TV Content Service Licence†and “Internet Television Integrated Broadcasting Licenceâ€. This will become the weapon of Mango TV's unparalleled video site in the world of martial arts. In fact, Mango TV's ambition is not only in the field of video websites. Seeing that Xiaomi and LeTV are doing well in the field of smart hardware, Mango TV has finally been impulsive.
In contrast, Internet TV manufacturers such as Xiaomi and LeTV are not licensed with “Internet TV Content Service Licence†and “Internet TV Integrated Broadcasting Control Licenceâ€. In other words, Xiaomi and LeTV do not have the right to broadcast certain popular TV on their own production. TV series. Their solution is to cooperate with the licensees. For example, Xiaomi’s partner, Yangguang Galaxy TV (GITV), has relevant licenses. However, Yangguang Galaxy Internet TV did not collect “license fees†from Xiaomi.
Hard at grasping the psychology
For those who love to watch variety shows, they must say that Hunan Academy is the one who is the best player in the show. It has seized the characteristics of being good at entertaining variety shows and being good at interpreting the psychology of young people and has established itself as second only to CCTV. ; Mango TV continues to carry forward the advantages of Hunan Taiwan, but also won a good reputation.
For Mango TV, which has had these advantages since its inception, the pure lineage and its famous goalkeeper make it unique in the market. “With the advantages of copyright and license, Mango TV can be taken as a latecomer. Take more cakes and when it comes to killing these killers, it will cause changes in the market pattern." Then how the evolution of video sites and related eco-industries evolves depends on how Mango TV's recently announced strategy is implemented.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
As the only official video platform of Hunan Satellite TV, Mango TV has many advantages, such as having HD video on demand rights for all sections of Hunan Satellite TV. According to Zhang Yong, general manager of Mango Media, “You can broadcast in Hunan. Any resource the TV station sees is what it is (Mango TV). As long as it can help Mango TV, try to give it as much as possible. "This advantage is very obvious.
In addition to its content advantages, Mango TV also has other dividends, such as policy-based key resources such as “Internet TV Content Service Licence†and “Internet Television Integrated Broadcasting Licenceâ€. This will become the weapon of Mango TV's unparalleled video site in the world of martial arts. In fact, Mango TV's ambition is not only in the field of video websites. Seeing that Xiaomi and LeTV are doing well in the field of smart hardware, Mango TV has finally been impulsive.
Hard at grasping the psychology
For those who love to watch variety shows, they must say that Hunan Academy is the one who is the best player in the show. It has seized the characteristics of being good at entertaining variety shows and being good at interpreting the psychology of young people and has established itself as second only to CCTV. ; Mango TV continues to carry forward the advantages of Hunan Taiwan, but also won a good reputation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.