Recently, the three giants in the home appliance industry have released their first half-year financial reports. Nail Technology noticed that from the perspective of financial reports, the performance of Midea, Gree, and Haier has maintained a steady growth. Although there has been a slight adjustment in revenue, the overall competitive landscape has not changed much.
From the perspective of Midea, the financial report shows that in the first half of the year, Midea Group achieved revenue of 143.736 billion yuan, an increase of 15.02%, and its parent net profit was 12.937 billion yuan, an increase of 19.66%. It is worth noting that Midea is the only company with revenues of over 100 billion among the Big Three.
From the perspective of Qingdao Haier, the financial report shows that in the first half of the year, Qingdao Haier achieved operating income of 88.592 billion yuan, net profit attributable to shareholders of listed companies of 4.859 billion yuan, deducted non-net profit of 4.476 billion yuan, a year-on-year increase of 14.19%, 10.01%, and 18.50 respectively. %.
From Gree's point of view, the financial report shows that the revenue in the first half of the year was 92.05 billion yuan, a year-on-year increase of 31.4%; the net profit attributable to shareholders of listed companies was 12.806 billion yuan, an increase of 35.48% over the same period last year, and the revenue surpassed Qingdao Haier.
In addition, Hisense Electric, another listed home appliance company, had relatively poor performance in the first half of the year, with net profit down 12.34% year-on-year.
So, how do you view the performance of the home appliance giant in the first half of the year? Nail Technology analysis believes that there are three points worth noting:
First, overall, the development of giants is still very stable.
In particular, with the intensification of competition and the increase of costs, the giants pay more attention to the improvement of gross profit, strengthen industrial control and improve the competitiveness of the high-end market, and become a common choice.
Second, there has not been a major change in the arrangement of the competitive landscape.
Gree’s revenue growth has increased significantly, mainly relying on the pull of the advantageous air-conditioning business. The smart equipment and household appliances business is still not enough to form an effective development support point; Midea and Haier are more balanced in terms of industrial layout, and the overall competitiveness will not be due to a certain business. Daifuku adjusted for line fluctuations. The income levels of Haier Group and Midea Group are similar, and this year will be approaching 300 billion yuan, while Gree's goal is 200 billion yuan. The three pillars of Midea Haier Gree are basically stable.
Third, the diversified strategic layout extends upstream.
Midea, Gree, and Haier have not only diversified their product layouts, but have also strengthened their layouts in upstream fields such as intelligent manufacturing and chip semiconductors, and have a stronger control of industrial resources.
In addition, Nail Technology has also noticed that not only white TV companies are strengthening the diversified layout of the industry, but color TV companies are also more actively promoting the diversified layout of the industry in the industry's sluggish environment. For example, Konka acquired the bankrupt Xinfei refrigerator and recently resumed production. Skyworth has also increased the expansion of the kitchen appliance market. TCL's development in air conditioning and ice washing in recent years has also been very prominent. Changhong has just launched a smart kitchen. system……
To sum up, Nail Technology believes that while maintaining the steady development of their main businesses, leading home appliance companies should actively enhance industrial control, improve profitability, and promote the two-wheel drive of technological innovation and model innovation to drive the steady development of the entire home appliance industry.
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