Gu Baoqiang: Stepping on the rhythm of channel change

According to statistics from the High-tech LED Industry Research Institute (GLII), the scale of China's LED application industry reached 208.1 billion yuan in 2013, a year-on-year increase of 31%. The lighting market represented by indoor lighting is growing rapidly, showing a booming growth trend. It is expected that the output value model of indoor and outdoor LED functional lighting in China will exceed 100 billion yuan in 2014. The indoor and outdoor functional lighting of LED still continues the explosive growth trend in 2013, which is the main engine for the development of LED industry.

On February 23, 2014, the New Year Forum hosted by Gaogong LED, LED Lighting E-Commerce and Supply Chain Integration Summit was held in the Manjiang Red Hall on the third floor of Shangri-La Hotel, Pazhou, Guangzhou. In the morning, LED lighting e-commerce special, Gaogong LED Director Dr. Zhang Xiaofei and O2O research services, such as Pinto, Tongfang Lighting, Bee Network (formerly Guangyi Impression Lighting) and Kasman Lighting, gave a keynote speech on the LED lighting enterprise channel and response strategies in the era of mobile e-commerce.


Gu Baoqiang, product manager of Guangzhou Kasman Lighting Co., Ltd., explained the advantages of O2O mode from the perspective of consumers, distributors and LED companies.

(Kashiman Lighting Product Manager Gu Baoqiang)

He believes that dealers can use online traffic guidance to obtain more customers and profits; consumers can enjoy low-cost online shopping and physical store services; and enterprises are expected to obtain large-scale high-viscosity consumers. And get the user's consumption data, easy to carry out a series of brand activities such as group purchase, new product pre-sale, and re-master the market initiative!

Therefore, Gu Baoqiang suggested that LED companies should add O2O components to the existing channel policies when they are doing marketing plans, and step on the rhythm of channel change.

0-10V/PWM/RX Dimming Driver 

Drivers with dimming capability can dim the LED light output over the full range from 100% to 0%. Dimming drivers can dim LEDs by reduction in the forward current, pulse width modulation (PWM) via digital control, or more sophisticated methods. Most dimming drivers operate using the PWM method. With this method, the frequency could range from a hundred modulations per second to as high as hundreds of thousands of modulations per second, so that the LED appears to be continuously lighted without flicker.

At present, the most commonly used LED dimming power: LED thyristor dimming power, LED 0 / 1-10V dimming power, PWM dimming power supply. Other dimming works by controlling the current and voltage, the frequency of the output to achieve the LED dimming function.

 

0-10V/PWM/RX Dimming Driver

10V Dimmable Led Driver,Led Pwm Driver,Constant Current Driver Dimmable

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