"Don't call me to do TV again," Zhou Hongyi personally cut off the television business.



On April 15, 2015, the 360 ​​TV business team was officially dissolved. Nothing wrong! This young business line that was just one year old suddenly disappeared without any warning. In the industry, the 360 ​​TV assistant once became a “black wolf” and quickly took away a large number of users in a short period of time, becoming the mainstream smart TV application market that rivals sofa butlers and sofa markets. Then the question came, business development is still good, how did Zhou Hongt, whose style of work was rampant, abruptly withdrew from this important sector in the emerging field? Fear of policy? Forms forced by resource adjustment? Or is there something else?

It is understood that the Qihoo 360 TV business team is an independent business unit. Many of the team members come from my broadcast team. At the end of 2014, the “My Broadcast” box, which was once in a dazzling position, was officially dissolved. The 360-TV assistant's massive offensive as an important strategy card for the 360 ​​television industry has caused great shock to the industry. The reason why they get a large number of users in a short period of time is inseparable from the "bundling policy" they have adopted. The important partner of the 360 ​​TV assistant is Haimei Di. Haimei Di was one of the largest brand manufacturers in the shipment at that time. In the 360 ​​“You helped me to pre-install the assistant, I helped you with traffic” under the flicker, 360 TV Assistant. Blatantly appeared in the Haimeidi brand box, so that it has obtained a large number of users. However, Haimeidi misjudged the situation and ignored a big player, that is, Alibaba, which is also ambitious for smart TV. As Haimedi intentionally or unintentionally “stops the team” and was stopped by Taobao and Tmall, Haimei Di fell from the first-line brand to the third-rate brand.


The reason why the industry is paying close attention to 360's trends in the TV industry is that the various products it launches, including browsers, security guards, mobile assistants, mobile browsers, etc., have a very high market both in PC and mobile clients. Share. The PC side occupies more than one-third of the Chinese market, and the 360 ​​mobile assistant has won half of the mobile assistant market. Thus, with 360's strong brand and the superior performance and good reputation of the past products, the performance of 360 TV assistants in the field of smart TVs has attracted the attention of the industry and users. However, such a heavyweight player suddenly said that I did not play? The reason was intriguing.

For Zhou Hongt, cutting down the TV business can be said to be a very frustrating choice. The smart TV industry chain is very complicated compared to mobile phones. Its upstream is the content service platform, integrated broadcast control platform and television station, through the middle reaches of the network. The operator pushes the content of the program to the audience. Hardware manufacturers such as chips, remote control methods, and peripheral devices belong to the upper reaches of the smart TV segment; video websites and program developers also belong to the upper reaches of the smart TV segment, and the video content and applications are pushed through the application store to the audience. In such a large and complex industrial chain, 360 hopes that it will be impossible to occupy the terminal through an application market, and Alibaba has basically controlled the entire Shenzhen TV box manufacturer by subsidizing the manufacturer through the operating system. Make 360 ​​almost no way to go in the smart TV field.



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