China's Hair Dryer Market Research Annual Report

I. Overview of China's Hair Dryer Market Development

Hair dryer provides more convenience for life

Hair dryer is one of the essential beauty care appliances in daily life. In addition to quick drying of hair, some hair dryers also have functions such as shaping and hair care, and hair dryers bring more convenience to people's lives.

Nearly half of Philips' brand concerns

In 2013, China’s hair dryer market remained dominated by joint venture brands, and Philips’ close attention to the proportion of nearly half of the market’s attention was far ahead of other brands. In terms of product attention, consumers’ focus remained focused on the price segment of RMB 50-200. This price segment covers most of the medium and low-end products. The proportion of consumers in high-end products has increased slightly.

Second, China's hair dryer market structure analysis

(I) Brand Structure

Philips leads the way with close attention to the percentage of nearly 50%

In 2013, in the Chinese hair dryer market, Philips still firmly occupies close to 50% of the market's attention and maintains its leading position. Its market attention ratio is 45.1%. Flyco, Panasonic and Confave have a relatively small proportion of attention, with 14.5%, 13.9%, and 11.5% respectively. The second tier between Flyco, Panasonic, and Confetti is still far behind Philips. In addition, Pentium, Sassoon The proportion of the third echelon headed by the relative market is low.

(II) Product Structure

1, hot products

Philips exclusive product attention list five products

In 2013, on the Chinese hair dryer market, the Philips HP8203 continued to be the most consumer-focused product of the year with a focus on 13.8%. This product supports 55-degree constant temperature hair and anion maintenance, and the power is 1600W. The price is 179 yuan. Can be found that the product concerned about the top five products in the chart, Philips has four models, fully shows that Philips's product attention is significantly higher than other brands.

2, product power

1200W and 1600W power products occupy the mainstream market

In 2013, in the Chinese hair dryer market, 1200W and 1600W power products still dominated the market, with the proportion of attention being 20.1% and 31.5% respectively. In addition, the market attention ratio of the 1000W product is 11.9%, ranking third.

3, folding method

More than 90% of consumers favor foldable hair dryers

In 2013, in China's hair dryer market, foldable hair dryers accounted for more than 90% of the market's share of attention, with a cumulative proportion of attention reaching 90.6%. It can be seen that the portability of hair dryers has attracted more and more attention from consumers. Whether it is easy to carry or not has become one of the most important indicators when selecting a hair dryer.

(III) Price Structure

51-100 yuan price segment product attention

In 2013, on the Chinese hair dryer market, the attention ratio of 51-100 yuan price segment and 101-200 yuan price segment products respectively reached 37.1% and 32.2%. In addition, the attention ratio of the price segment products of 50 yuan and below was 14.2%. It can be seen that most consumers prefer the products that are less than 200 yuan and that are affordable and cost-effective.

III. Analysis of mainstream manufacturers in China's hair dryer market

(a) the number of commercially available products

The highest number of commercial products in Conf

In 2013, on the Chinese hair dryer market, the number of products sold on the market was 32, and the number of Pentium commercial products was 25, closely followed. There are 22 models, 20 models, and 18 models for Philips, Flyco, and Panasonic.

(b) Single product attention rate

Philips has the highest relative rate of single items

According to statistics from ZDC, in 2013, among the mainstream brands in the Chinese hair dryer market, Philips has the highest single product concern rate, which is 2.05% higher than other brands. Flyco and Panasonic have similar market competitiveness, and the single product attention rate is 0.73% and 0.77%, respectively. The single-product attention rate of Conf and Pentium is relatively small, and its competitiveness is weaker.