At the beginning of its appearance, Apple TV did not have much competition. However, a large number of products with similar functions and lower prices have appeared on the market. In order to maintain the competitiveness of its own products, Apple announced this week that Apple TV cut prices by 30 US dollars (currently 69 US dollars, about 432 yuan). But can they do so?
IHS senior analysts pointed out in a recent report that the market for multimedia equipment under $99 is becoming more and more crowded in recent years.
"Now, the product range across the market is very wide, including Chromecast for $25 (RMB156), Roku and Amazon's $50 (about RMB313) full-featured TV stick, and from Roku, Google. , Amazon, and other niche brands sell between $50-$99 (approximately RMB313-620) streaming TV boxes."
"With the increasingly fierce competition, Apple TV sales have gradually slowed down in the past few years. This time the price cut may be Apple's response to changes in the competitive landscape and Google's success with cheap products."
Even with the exclusive cooperation agreement with HBO, this is just a "short-term advantage" for Apple. In any case, the last time Apple TV got a hardware upgrade was three years ago. In order to gain a real competitive advantage, it is also time for Apple to launch a new, more stylish and stylish Apple TV.
You can also search for "Tencent Digital" or "qqdigi" on Wechat for more digital information.
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