Time is short, Apple’s current CEO Tim Cook is on the 5th anniversary of his appointment. On the occasion of the 5th anniversary, Cook received an exclusive interview with the Washington Post. During the interview, Cook talked about mistakes made during his tenure. FBI privacy protection issues, mobile market, artificial intelligence and augmented reality and other topics.
Apple is interested in the AR and VR fields. It is well known to the world that starting this year, Apple has publicly stated that it is optimistic about AR development. In this interview, Cook once again talked about AR.
Cook said: "I think AR is very interesting. It is a core technology. We have done a lot of things behind our backs."
Prior to this interview, Cook told financial analysts that Apple is investing heavily in reality. Of course, Cook will not reveal what kind of product Apple is developing.
Currently, both Google and Microsoft have announced AR technology. Facebook also expressed great interest in this area. Although Apple has not announced any details yet, what Apple cannot hide is that it has already acquired two AR companies, Metaio and Flyby Media.
In the interview, Cook also talked about mobile phones and artificial intelligence. Cooke said that the smart phone market is cooling down. This is an understandable trend, not a problem. In the long run, what kind of consumer electronics products can reach the level of retention of the staff? I do not think there will be other such products.
With regard to artificial intelligence, Cook said: "Smart phones will become better assistants than they are now. You may not go without a cell phone. Now, you will be more closely connected to your smartphone and your performance will be huge." Improve."